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Rösti
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(07-30-2014, 03:40 PM)
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On July 25, Nintendo Co., Ltd. filed three trademarks for "QOL" in the United States, for its mysterious Quality of Life device(s). They entered in the Trademark Reporting and Monitoring System (TRAM) of USPTO yesterday, on July 29. As Nintendo has previously filed trademarks for QOL in Japan and Europe, the US filings are Foreign Priority - §44(d).

Word Mark QOL
Goods and Services IC 009. US 021 023 026 036 038. G & S: Programs for consumer video game apparatus; Electronic circuits, optical discs, ROM cards, ROM cartridges, CD-ROMs, and memory cards storing programs for consumer video game apparatus; Storage media storing programs for consumer video game apparatus; Memory cards for consumer video game apparatus; Programs for handheld game apparatus with liquid crystal displays; Electronic circuits, optical discs, ROM cards, ROM cartridges, CD-ROMs, and memory cards storing programs for handheld game apparatus with liquid crystal displays; Storage media storing programs for handheld game apparatus with liquid crystal displays; Memory cards for handheld game apparatus with liquid crystal displays; Downloadable or installable programs and additional data for consumer video game apparatus; Downloadable or installable programs and additional data for handheld game apparatus with liquid crystal displays
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86348541
Filing Date July 25, 2014
Current Basis 44D
Original Filing Basis 44D
Owner (APPLICANT) Nintendo Co., Ltd. CORPORATION JAPAN 11-1, Hokotate-cho, Kamitoba, Minami-ku Kyoto JAPAN 601-8501
Attorney of Record Jerald E. Nagae, Reg. No. 29,418
Priority Date January 29, 2014
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Source: http://tsdr.uspto.gov/documentviewer...Index=0&page=1

Word Mark QOL
Goods and Services IC 028. US 022 023 038 050. G & S: Consumer video game apparatus; Controllers and joysticks for consumer video game apparatus; Parts and accessories for consumer video game apparatus; Handheld game apparatus with liquid crystal displays; Controllers and joysticks for handheld game apparatus with liquid crystal displays; Parts and accessories for handheld game apparatus with liquid crystal displays
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86348554
Filing Date July 25, 2014
Current Basis 44D
Original Filing Basis 44D
Owner (APPLICANT) Nintendo Co., Ltd. CORPORATION JAPAN 11-1, Hokotate-cho, Kamitoba, Minami-ku Kyoto JAPAN 601-8501
Attorney of Record Jerald E. Nagae, Reg. No. 29,418
Priority Date January 29, 2014
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Source: http://tsdr.uspto.gov/documentviewer...Index=0&page=1

Word Mark QOL
Goods and Services IC 041. US 100 101 107. G & S: Providing games via communication by handheld game apparatus with liquid crystal displays; Providing games via communication by consumer video game apparatus; Providing games for consumer video game apparatus; Providing games for handheld game apparatus with liquid crystal displays
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86348558
Filing Date July 25, 2014
Current Basis 44D
Original Filing Basis 44D
Owner (APPLICANT) Nintendo Co., Ltd. CORPORATION JAPAN 11-1, Hokotate-cho, Kamitoba, Minami-ku Kyoto JAPAN 601-8501
Attorney of Record Jerald E. Nagae, Reg. No. 29,418
Priority Date January 29, 2014
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Source: http://tsdr.uspto.gov/documentviewer...Index=0&page=1

If you are unaware of what QOL is in this context, you can read about it in the Corporate Management Policy Briefing/Third Quarter Financial Results Briefing for Fiscal Year Ending March 2014 which was held on January 30 this year. Mr. Iwata said this about when more information may be made available:

Today I would like to limit my presentation to the general direction of our new business, but I plan to announce more details within 2014. I then plan to talk about its specific features and a clearer vision of what we really mean by the term “non-wearable.”
This new business will be launched during the fiscal year ending March 2016, which begins in April 2015. As this is a completely new field of business, our plan is to make it contribute to our overall business and position it for growth from following fiscal year.



In the Financial Results Briefing for Fiscal Year Ended March 2014, which was held on May 8, Mr. Iwata provided a small update on this business:

At the Corporate Management Policy Briefing in January, we referred to our new efforts to adapt to the changing business environment. Some of these efforts will yield results during this fiscal year; others need to be addressed over the medium term. Anyway, we would like to steadily advance each of them this year.
Today, please let me touch on the progress of some of these projects. However, regarding the medium-term goals, including the challenge of expanding into a new business area “to improve people's QOL in enjoyable ways” to be launched during the next fiscal year, I would like to disclose more specific information later this year.

Now, as there seemingly will be no briefing for the First Quarter Earnings of FY 2014, more information could come at the Semi-Annual Financial Results Briefing for FY 2014 by the end of October. Or it could come in a completely different way, as in a Nintendo Direct broadcast, a press conference or other.

Anyway, there's the filings for US.