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BKK
Member
(01-28-2015, 11:43 PM)
There was a bit of a debate about Dreamcast shipments here, which reminded me that we had a similar debate here a few months ago. That in turn reminded me that I said I'd start a retro sales thread for those sorts of discussions. So I'll restart the debate here rather than getting further OT in the Nintendo Financials thread.

The 8.2M Dreamcast shipment that Sega reported in their 2001 AR seems erroneous, adding up the annual sales up until then results in 8.94M. I'd like to see if the same figure was reported in the Japanese version, but that doesn't seem to have been archived.

Code:

	  Japan	     North America  Europe     Asia	 World      Total Reported  Sum Total
1999 03	  900,000	   -	       -        -	   900,000    900,000	      900,000
2000 03	  950,000    2,500,000      1,040,000  160,000   4,650,000  5,550,000       5,550,000
2001 03	  470,000    1,780,000	      930,000  210,000   3,390,000  8,200,000       8,940,000
2001 09   130,000      530,000                                                      9,600,000                                             
2002 03*   40,000      230,000	                                                    9,870,000
Total   2,490,000    5,040,000      1,970,000  370,000   9,870,000
*Forecast

In addition when announcing Dreamcast discontinuation Sega released shipments for the 9 months ending December 31st 2000, along with a breakdown of remaining inventory;

Code:

	  Japan	     North America  Europe     Asia	 World      Total Reported  Sum Total
1999 03	  900,000	   -	       -        -	   900,000    900,000	      900,000
2000 03	  950,000    2,500,000      1,040,000  160,000   4,650,000  5,550,000       5,550,000
2000 12   280,000    1,350,000        560,000  130,000   2,320,000                  7,870,000
Remain.   280,000    1,200,000        460,000   90,000   2,030,000                  9,900,000
Total   2,410,000    5,050,000      2,060,000  380,000   9,900,000
Whilst broadly the same as the one above it seems that some inventory initially intended for Europe was sold in Japan. That still leaves 30,000 units unaccounted for by Sega's forecast for 2002 H2, which coincidentally is the difference between Sega's Japanese forecast (170k) and the actual Japanese shipment reported by Nikkei (200k). So it looks like 110,000 units initially intended for overseas ended up being sold in Japan. Maybe these had yet to be shipped from Japan when they discontinued the console, but that's just speculation.

Annual (FY) Japanese Home Console Hardware Shipments:

Code:

	Total	           Nintendo	      Sega	        Sony**	          NEC	         Matsushita	Microsoft      Pioneer	     Others

2002 03	7,710,000 (+52.1%) 1,620,000* (21.0%)   200,000 (02.6%)	5,640,000 (73.2%)  -	             -	        250,000 (03.2%)	  -	       -
2001 03	5,070,000 (-06.8%)   200,000* (04.0%)   470,000 (09.2%)	4,400,000 (86.7%)  -	             -	            -	          -	      10,000 (00.1%)
2000 03	5,440,000 (-11.1%)   940,000* (17.2%)   950,000 (17.4%)	3,550,000 (65.3%)  -	             -	            -	          -	      10,000 (00.1%)
1999 03	6,120,000 (-16.2%) 1,310,000  (21.4%) 1,050,000 (17.1%)	3,750,000 (61.2%)  ?	             -              -	          -	      20,000 (00.3%)
1998 03	7,300,000 (-20.2%) 1,330,000  (18.1%)   800,000 (10.9%)	5,010,000 (68.3%)  ?	             ?	            -	          -	     200,000 (02.7%)
1997 03	9,200,000 (+62.8%) 2,730,000  (29.7%) 2,300,000 (25.0%)	4,000,000 (43.4%)  50,000 (0.5%)  60,000 (0.7%)     -	          -	      60,000 (00.7%)
1996 03	5,650,000 (+06.8%) 1,860,000  (32.9%) 1,690,000 (29.9%)	1,700,000 (29.2%) 140,000 (2.5%) 250,000 (4.4%)	    -	          ?	      60,000 (01.1%)
1995 03	5,290,000 (+07.9%) 2,930,000  (55.4%) 1,010,000 (19.1%)	  800,000 (15.1%)  ?	             ?	            -	          ?	     550,000 (10.4%)
1994 03	4,900,000	   3,650,000  (75.4%)   550,000 (11.5%)	   -	           ?	          40,000 (0.8%)	    -          42,000 (0.9%) 560,000 (11.4%)
1993 03		           4,890,000	        480,000 	   -	          670,000     	     -	            -	          -	

*Excluding NES & SNES
** Production shipments, "1997 03" onwards include shipments to Asian countries and regions including South Korea.
Source: Nihon Keizai Shimbun (Nikkei)