(10-19-2012, 03:01 PM)
WTF Is This: (Strip) Halo 4 in Hart of Dixie
Product placement has become a necessary evil for movies and television shows. Video games often times get some of the more awkward product placements because the people involved are usually portrayed as immature cookie cutter characters and the games aren’t quite represented accurately. Hart of Dixie not only product placed Halo 4, but the show introduced a new version of Halo to the masses - strip Halo.
Near the end of the show, Wade gives Zoe a big spiel about playing video games and being happy with life as it is. Soon after, she shows up at his house with her tail tucked between her legs admitting he’s right about how to live enjoying life…carrying Halo 4.
It was perhaps one of the most awkward product placements I’ve ever witnessed. Not only did Zoe hold the game up high so you could be sure to get a good view, her and Wade not only went on to discuss how playing Halo was great but then the topic turned to strip Halo. I’m at this point sitting up on the edge of my couch trying to piece everything together. When Wade held the game case and waved it around on camera, there was no back cover art. It was blank. Besides the awkward name dropping all that could be seen was the cover to Halo 4.
“The game’s not out yet! What the hell?” said a distraught Brandon.
“So?” said the wife.