View Single Post
Snowden's Secret
(10-27-2012, 10:15 PM)

Originally Posted by jschreier

Folks, please don't all jump on my throat for this, but what exactly is wrong with unboxing a collector's edition so people can see what's inside and decide whether or not they want to buy it?

It's hardly investigative journalism, but it seems like a useful service to readers who want to get a visual on what's inside those things.

Microsoft PR literally bought that article: if they hadn't sent that to Kotaku the unboxing would have never happened. This piece is an infomercial.

This whole ordeal has revealed that the PR/journalist symbiosis is worse than we thought--the press doesn't even realize they are being manipulated. If Microsoft came to Totilo and said "Make a video advertising Halo 4" he would have been incensed. Instead they give him freebies knowing how he's going to react.