Also, I love how every journalist has dismissed this story because the facts are too unclear or because it's "inside baseball" or just industry drama. THAT COMPLETELY MISSES THE POINT.
When Florence wrote his piece, it wasn't about Geoff's dumb picture, he merely used that as a starting point for a larger discussion.
This story isn't about Florence/Wainright, that's merely the starting point for a larger discussion.
The problem is that journalists don't want to have that larger discussion because it's painful. No one wants to talk about how to alleviate climate change, for example, because every solution is painful. People have to make sacrifices. Give up things that have made them very comfortable. So instead of arguing about the solution, opponents stall the discussion at whether climate change is even occurring, disregarding all of the evidence, because if people have to fight about Step 1 (admitting the problem) then they'll never get to Step 2 (fixing the problem).
THIS IS WHAT TOTILO ET AL ARE DOING. We have 100 pages of arguing that this should be a story (when all facts show that it is!), not 100 pages of what Jason and Stephen are going to do to fix it.
Totilo is telling us that there is no climate change (this isn't a story, no one's interested, there is no pervasive symbiosis, we do lots of other 'real' stories) while the jungles burn and the ice caps melt around him. He'll grow gills and recycle his own urine long before he ever admits anything is wrong, because admitting that something's wrong is the easy part. Fixing it is the awful, painful process.
And why should he even bother to try? Just like global warming, no one person can fix the problem--if Totilo doesn't unbox that X-Box, someone else will.