Rab's tweeting some stuff about all this atm.
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Robert Florence @robertflorence
So how do we change this bizarre system where many games writers are almost indistinguishable from their PR colleagues?
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Robert Florence @robertflorence
I think the mainstream games coverage sites will never change. They will remain (for lack of a better description) PR partner sites.
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Robert Florence @robertflorence
What we need to do is encourage the creation of small, independent sites that have zero PR influence upon them. And help sustain them.
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Robert Florence @robertflorence
Get used to late reviews. "@robmcauslan: Where do you draw the line though Rab? Getting games early enough to review means dealing with PR."
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Robert Florence @robertflorence
I can't tell you how many people I see starting small, independent, and then they're desperate to go to E3.
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Robert Florence @robertflorence
This notion that PRs DON'T influence stuff is nonsense. No-one is talking about brown envelope bribes. It's all about control of access.
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Robert Florence @robertflorence
Readers need to understand that their rabid demand for EXCLUSIVE FIRST LOOKS!!! make it easy for PRs to control the content they read.
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