It's a retailer just posting a picture of someone else's pic.
Originally Posted by -MB-
The picture originates from the author of the dsi mode hack Sudokuhaxx, yellows8.
So it looks to be legit, if only it concerns a usermode exploit.
As far as I know, it's not a useable hack right? There's no practical(easy) way for non-hackers to be able to run homebrew in DSI mode.