Originally Posted by lightskintwin
Nonsense. Denzel Washington has been one of the most consistent box office draws. Will Smith is still a box office draw, he's just been doing modestly budgeted dramas as of late. Kevin Hart and The Rock are box office draws.
This conversation always comes with caveats.
If we are talking about $150-200M films, star power doesn't mean much. The right person in the right role can definitely boost a film's financial outcome, but I don't think it matters much if that person is popular before the film releases, given the $100-200M marketing campaigns that most blockbusters get.
If we are talking about a $30-35M film like Detroit, having a recognizable lead still has some measurable value. A large portion of the marketing campaign for smaller films comes from the film's stars doing the press tour.