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Sega Announces New Corporate Identity Based on the “Amazing SEGA” Concept

Didn't find anything when I searched for Amazing SEGA.

Today Sega announced a brand new corporate identity concept with a series of videos.

A corporate identity intends to communicate the company's image to its customers in a way that is easy to understand, and this new image is based on the ”Amazing Sega" concept.

The concept is communicated through a video of an eye, an emotional clip featuring Yakuza series Director Toshihiro Nagoshi, and a making of video.

The ”Amazing Sega" corporate identity focuses on the company's determination to provide ”more surprises than ever before" to its customers, and will be used as a branding tool for each subsidiary of the Sega group.

Interestingly, the videos feature a special device developed internally that measures the expression of the human eye and turns it into data. The device was used to track the eyes of players engaging with Sega's games, and the data generated by moments of amazement was converted into sounds.

Video 1, 2 and 3.

Lock if old.
 

Aki-at

Member
For a long time I think the company really struggled trying to connect with it's user base and try and ooze a specific identity. Since Satomi became CEO the improvements have been pretty tremendous, wonder how this will further translate with Western branches.
 

cireza

Banned
Don't say that your amazing Sega, be it.

They have been doing some pretty good things during recent years, but they are not amazing to me. Not in the sense they could be 15/20 years ago.
 
Leveraging their name recognition, pantheon of characters and long history can hopefully be a good thing for them. They need to give themselves a premium feel and I think these types of videos are geared towards that.
 
Amazing Sega?
That must mean that they finally murdered Sonic and that their future output will only consist of new installments of Streets of Rage, Shinobi, Jet Set Radio, Panzer Dragoon and Phantasy Star.

We could use more middle-aged men beating up teens.

Yes.
 

Kiske

Member
Feel F.R.E.E. to amaze me SEGA.

91IWXCj.jpg
 

Marcel

Member
Sega has a huge back catalog of non-Sonic IP to do new work for so until they put their money where their mouth is they can sit and spin.
 
Sega has seen quite the turn around in the past few years, where as the wuality of their titles have been poor to mixed last gen, thigs have improved considerably
 

Synth

Member
Hi Sega, if you're so amazing now, you'll erase that latest Daytona USA arcade game from history, and start over again, doing it properly.
 

emb

Member
The branding/style from that 3 second video with the eye is good. I could get used to seeing that after trailers. Has the feel of a late 90s/early 00s commercial.

Between this and the ip revival stuff from the other thread, I guess Sega is trying to be cool again. Hope they succeed I guess.
 
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