Originally Posted by duckroll
Why is the marketing for this film all over the place? I'm pretty interested in the movie as it is an adaptation of A Princess of Mars, but goddamn, it's really hard to defend all the claims of JOHN BOMBA and so on just watching how the show is being marketed. Any normal person with no knowledge of the history of the books would think this is some crappy Disney wannabe Avatar/Phantom Menace ripoff.
Disney tends to suck at marketing period. They rely on their name and the brand.
However, John Carter was being marketing in a state of flux as the head of marketing was pushed out as a result of a string of disappointments/bombs. They apparently were doing for hire deals and the results were spotty. With her gone, I think they firmed up the marketing of this to the best of their limited ability.
Originally Posted by Salvor.Hardin
I think his point is that the environment doesn't look alien at all. And I agree with his sentiment.
I don't think it's supposed to look too alien. Architecture wise I think it succeeds and I never got that they were actually on Earth, just that they were in the desert. Burroughs could see Mars back then and it looked like what a person from far away would vision Mars to be.
That's a big problem for this movie though because our preconceived notion of Mars has changed so drastically. The Mars aspect of it was not that important, so I wish they had went the Barsoom angle.