[jakncoke]

Why isn't Avatar listed in the greatest opening weekends in the OP? Did it have some kind of slow release or did it really not perform that well opening weekend?

It did good, but not 100+. Where it set it off was the near 20 million week days. how it dropped only 1.8% from week 1 to 2 and from week 5 to 6 went up 8.1% to its 5th 50 million weekend

http://boxofficemojo.com/movies/?pag...&id=avatar.htm

[macuser1of5]

Ah yes, now that you mention it I remember that. Had to drive through that madness to get there. Just thought it was weird that the biggest movie of all time to date didn't have an insane opening weekend to kick things off. That movie had legs of the forever, it seems.

Yeah it made 70 mil for like 2 straight months lol

[planar1280]

I think the movie which will suffer because of Avengers fatigue and TDKR buzz is Spiderman. I think everyone will watch and maybe rewatch Avengers and there will be a short Superhero fatigue which will affect spiderman and then when the fatigue is about to run out, we get TDKR

[Tobor]

I'm very curious to see how Spidey does. None of my friends are interested at all.

[RubxQub]

I'm very curious to see how Spidey does. None of my friends are interested at all.

The latest trailer actually makes me think it's going to be pretty decent...but admittedly Andrew Garfield comes across as some kind of whiny kid Spiderman. Like we get Emo Spiderman for the whole movie instead of just during the shitty part of Spiderman III.

I'll probably go see it, though.

TDKR should do incredibly well, but the lack of 3D will obviously hurt it's sales.

You know TDKR has insane buzz behind it when during the preview for the movie, the theater completely STFU. During every other preview the whole theater was full of folks randomly talking and cracking jokes. When TDKR shows up the entire theatre went dead silent. DEAD SILENT. And that trailer is very quiet at the top to build atmosphere and you didn't hear a peep. Bitches are pumped for that movie.

[PhoncipleBone]

This is confusing me... so the film has the Paramount logo and everything but it's actually distributed by Disney?

When Disney bought Marvel, they also bought the distribution rights to Avengers and Iron Man 3 from Paramount for about $125M or so, and Paramount got to keep their name and logo at the opening.

So basically Disney foots the bill for advertising and distribution while Paramount gets paid for simply selling the rights to them. Would Paramount have made more money if they kept it? Oh, yes. But over $100M without really lifting a finger is not that bad.

And called it earlier: estimate would go up because they have been underselling the grosses each day. Estimate now is $207M. Watch it hit $210M just for the lulz.

You know TDKR has insane buzz behind it when during the preview for the movie, the theater completely STFU. During every other preview the whole theater was full of folks randomly talking and cracking jokes. When TDKR shows up the entire theatre went dead silent. DEAD SILENT. And that trailer is very quiet at the top to build atmosphere and you didn't hear a peep. Bitches are pumped for that movie.

Similar experience at both showings of Avengers I went to, except some people cheered at the DC logo at the beginning, but the place was dead silent at the end of the trailer. Like it did not pump anyone at all. People were cheering for the Prometheus and Expendables 2 trailers, but not for Dark Knight. Was just weird.

[Slayven]

I'm very curious to see how Spidey does. None of my friends are interested at all.

I am the biggest spidey fan, and I have little interest in the movie.

[PhoncipleBone]

I am the biggest spidey fan, and I have little interest in the movie.

Same. It is a matinee for me, no matter how good the reviews are.

[Evlar]

I'm very curious to see how Spidey does. None of my friends are interested at all.

Every time the topic comes up among the people I know the refrain is "I don't understand why this movie exists".

[LosDaddie]

I'm very curious to see how Spidey does. None of my friends are interested at all.

I'm not even sure I'll see it in the theaters. I mean, I'll probably see it, but I'm not even excited for it.

You know TDKR has insane buzz behind it when during the preview for the movie, the theater completely STFU. During every other preview the whole theater was full of folks randomly talking and cracking jokes. When TDKR shows up the entire theatre went dead silent. DEAD SILENT. And that trailer is very quiet at the top to build atmosphere and you didn't hear a peep. Bitches are pumped for that movie.

eh, depends on the crowd. The 2 crowds I was in didn't really seem to care about any of the trailers.

[Road]

[RubxQub]

Similar experience at both showings of Avengers I went to, except some people cheered at the DC logo at the beginning, but the place was dead silent at the end of the trailer. Like it did not pump anyone at all. People were cheering for the Prometheus and Expendables 2 trailers, but not for Dark Knight. Was just weird.

I'm actually saying that people were respectful of the trailer and stopped talking when it was TDKR's turn to do their trailer.

Although that trailer ending with that cheesy dialogue between Batman and Catwoman about "it's not a car" is an awful awful way of ending a trailer...I hate how trailers feel the need to bookend everything with some shitty non-representative dialogue like that

[Evlar]

Similar experience at both showings of Avengers I went to, except some people cheered at the DC logo at the beginning, but the place was dead silent at the end of the trailer. Like it did not pump anyone at all. People were cheering for the Prometheus and Expendables 2 trailers, but not for Dark Knight. Was just weird.

In the second showing of Avengers I attended, the crowd went completely silent during the DKR trailer. Just dead quiet, in contrast to the general whispering and chatting during the other trailers (Prometheus, Spidey, Frankenweenie, etc.)

Although that trailer ending with that cheesy dialogue between Batman and Catwoman about "it's not a car" is an awful awful way of ending a trailer...I hate how trailers feel the need to bookend everything with some shitty non-representative dialogue like that

Doesn't help that it sounds like he says "rgts hknt agcrawh", or just shaking gravel in a coffee can.

[marrec]

I think Avengers will beat up that Second Weekend Record.

[jett]

dat cameron

[PhoncipleBone]

I think Avengers will beat up that Second Weekend Record.

Second weekend record is in the bag unless it has a truly terrifying drop, which I don't see.

Third weekend will stay with Avatar. The likelihood of this having a $69M third weekend as the summer movie season starts to ramp up (with Battleship. Pause for laughter) is very, very low.

Of course, who the hell thought this would open to over $200M? Not many.

[Tobor]

Second weekend record is in the bag unless it has a truly terrifying drop, which I don't see. Third weekend will stay with Avatar. The likelihood of this having a $69M third weekend as the summer movie season starts to ramp up (with Battleship. Pause for laughter) is very, very low. Of course, who the hell thought this would open to over $200M? Not many.

Agreed. Week 2 sounds like a done deal. Week 3 would be a huge upset.

[Solo]

*bows*

Good lord!

[Busty]

Second weekend record is in the bag unless it has a truly terrifying drop, which I don't see.

I wouldn't be so sure at this point. Remember that Harry Potter 7.5 had something like a70%+ drop in it's second weekend.

I think we'll see how it's legs are when it's 'first Monday' numbers come in.

[PhoncipleBone]

Agreed. Week 2 sounds like a done deal. Week 3 would be a huge upset.

If week 3 beats Avatar's, that would be nuts.

I wouldn't be so sure at this point. Remember that Harry Potter 7.5 had something like a70%+ drop in it's second weekend. I think we'll see how it's legs are when it's 'first Monday' numbers come in.

Remember how Harry Potter's second day was a 53% drop from its first day, while Avengers dropped only 13%?

Avengers has already shown better legs than HP in that respect. HP had the biggest single day, but Avengers' Sunday number beat HP's Saturday.

[Busty]

Remember how Harry Potter's second day was a 53% drop from its first day, while Avengers dropped only 13%? Avengers has already shown better legs than HP in that respect. HP had the biggest single day, but Avengers' Sunday number beat HP's Saturday.

At this point I wouldn't read too much into those numbers when the audiences aren't exactly '1 to 1' comparisons.

Avengers are FAR more male skewing that HP ever was. But, as I said, we'll see soon enough how it holds.

[Evlar]

I wouldn't be so sure at this point. Remember that Harry Potter 7.5 had something like a70%+ drop in it's second weekend. I think we'll see how it's legs are when it's 'first Monday' numbers come in.

Harry Potter 7.5 had sequelitis. Everyone who went to see it knew they wanted to see it months in advance, and most wanted to see it opening weekend.

The curious thing about Avengers is how it breaks the normal rules of film marketing. It's the comic book movie version of a rock festival; it's drawing the interest of people who have seen all of these smaller, single-hero focused films, and who may be fans of only one or two of those. People really didn't know how this idea would resonate among the movie-going public; the shocked response to the numbers from other studios (and various threads on GAF which now smell strongly of boiled crow) prove how unexpected this was to everyone but the most optimistic commentators.

I really have no idea how it'll perform next week. It could suffer a 70% dive and fail to break Avatar's record, or it could ring up another $100 million. This is unexplored territory.

EDIT: I attended an 8:15 Sunday night 2D showing. The theater was completely full. It's bonkers.

[Mondriaan]

Second weekend record is in the bag unless it has a truly terrifying drop, which I don't see.

Getting over $75 million on a second weekend would probably require a huge turnout of repeat business seeing it again in 3D. I was wrong about $160 million being what the movie would probably make in the US, lol, so I might be wrong about the second weekend as well.

I don't see it breaking $60 million next weekend, but it will probably still beat Dark Shadows.

[Patryn]

New number: $207.1 million.

[Manmademan]

At this point I wouldn't read too much into those numbers when the audiences aren't exactly '1 to 1' comparisons. Avengers are FAR more male skewing that HP ever was. But, as I said, we'll see soon enough how it holds.

you could also make the argument that HP (like twilight) had a ton of superfans front loading the numbers with crazy midnight events and whatnot. Lots of people in costume, the whole 9. The launch was more like an "event".

Avengers seems to be skewing more casual. Lots of people who skipped the other films (except maybe iron man) and have never picked up a comic are wild about this, and it has absolutely ludicrous word of mouth.

It's definitely going to have better legs than potter.

[Solo]

24% higher than the old OW record.

[Busty]

24% higher than the old OW record.

Crazy.

[PhoncipleBone]

At this point I wouldn't read too much into those numbers when the audiences aren't exactly '1 to 1' comparisons. Avengers are FAR more male skewing that HP ever was. But, as I said, we'll see soon enough how it holds.

Polling showed 60% male for Avengers, 40% female. It was a nice 50-50 split for age ranges. About half the people showing up were couples.

It is not a 1-1 comparison, but the fact that Avengers had such a minimal drop off from Friday to Saturday shows this should have very sturdy legs for next weekend.

For a better comparison: Avengers fell 13% on Saturday, and estimated 17% on Sunday (if the $57M number holds). Dark Knight fell 29% on Saturday and 8% on Sunday. Better Sunday holdover, but showed it would have very nice legs. Dark Knight had a 52% drop on second weekend, which was damn good. If Avengers has a similar drop, hell, let's say it has a 60% drop, it would still make 83M and be the biggest second weekend ever.

Getting over $75 million on a second weekend would probably require a huge turnout of repeat business seeing it again in 3D. I was wrong about $160 million being what the movie would probably make in the US, lol, so I might be wrong about the second weekend as well. I don't see it breaking $60 million next weekend, but it will probably still beat Dark Shadows.

Even if it fell a terrifying 70%, it would make $63M. That is a VERY steep drop. Like Ang Lee Hulk drop.

[Patryn]

Getting over $75 million on a second weekend would probably require a huge turnout of repeat business seeing it again in 3D. I was wrong about $160 million being what the movie would probably make in the US, lol, so I might be wrong about the second weekend as well. I don't see it breaking $60 million next weekend, but it will probably still beat Dark Shadows.

At this point it would only need a 28 percent retention percentage to hit $60 million. I expect a sharp decline, but history shows that we can expect around 40 percent, I believe.

That would put it at around $83 million. Given word of mouth, I honestly don't think $100 million is out of the question.

The producers of Dark Shadows are probably wandering around muttering "Fuck me!" right about now.

[Manmademan]

Getting over $75 million on a second weekend would probably require a huge turnout of repeat business seeing it again in 3D. I was wrong about $160 million being what the movie would probably make in the US, lol, so I might be wrong about the second weekend as well. I don't see it breaking $60 million next weekend, but it will probably still beat Dark Shadows.

Over 75 million is guaranteed. Avengers did 207 million opening weekend. Not breaking 60 million would mean over a 70% drop in business which is ludicrous for a film with this kind of positive reviews and word of mouth.
Dark shadows is definitely getting crushed by this, but the audience for it isn't really 1:1. BATTLESHIP has a lot to worry about, though.

[Patryn]

Over 75 million is guaranteed. Avengers did 207 million opening weekend. Not breaking 60 million would mean over a 70% drop in business which is ludicrous for a film with this kind of positive reviews and word of mouth. Dark shadows is definitely getting crushed by this, but the audience for it isn't really 1:1. BATTLESHIP has a lot to worry about, though.

Battleship has a lot more to worry about than the Avengers. That thing has bomb written all over it just in general. There's a reason the studio will have had it running overseas for over a month before opening in the US.

[jakncoke]

lol at 207.1 it already has the 5 day record beating TDK 203.7, 6 day record is TDK at 222.1, 7 is TDK at 238.6, 8 is TDK at 261.8, 9 is TDK at 290.1, 10 is TDK at 313.7. Wonder when Avengers will stop taking day records.

[PhoncipleBone]

Battleship has a lot more to worry about than the Avengers. That thing has bomb written all over it just in general. There's a reason the studio will have had it running overseas for over a month before opening in the US.

And it seemed to be chugging along and doing pretty decent overseas...and then Hulk came and smashed puny Battleship.

[PhoncipleBone]

lol at 207.1 it already has the 5 day record beating TDK 203.7, 6 day record is TDK at 222.1, 7 is TDK at 238.6, 8 is TDK at 261.8, 9 is TDK at 290.1, 10 is TDK at 313.7. Wonder when Avengers will stop taking day records.

It still did not take the midnight record (not even close to it really), nor the opening day record. That is what was fun reading box office pages for. After midnight was not as huge, people were changing their tune to "no record day. Oh, well." Then the numbers kept climbing for Friday, and it was "Uuuuh." and it ended with the second highest day ever. But then Saturday was steamrolling.

http://www.deadline.com/2012/05/aven...hina-openings/

Read that link. Just seeing how the numbers kept climbing as they updated was so neat to so. No one expected numbers like this.

[Manmademan]

Battleship has a lot more to worry about than the Avengers. That thing has bomb written all over it just in general. There's a reason the studio will have had it running overseas for over a month before opening in the US.

totally agree. the premise is terrible, it's way too reminiscent of transformers (not a good thing), and there is literally zero A-list talent. It's going to bomb, the question is how badly.

i don't think the studio was counting on avengers performing THIS well or having any kind of legs though- at this rate I'd put avengers third weekend at or above BATTLESHIP, easily...and BATTLESHIP will have no legs at all. if it bombs opening weekend, it's done.

[Escape Goat]

Its sad how soulless and shameful Battleship is. These types of movies are an embarrassment.

[DoctorWho]

Its sad how soulless and shameful Battleship is. These types of movies are an embarrassment.

So I assume at some point the board game comes into play. The impression I get from the trailer is that some military dudes are trapped inside the force field that protects the alien vessels. Maybe they have to radio in locations to the Marines for strike coordinates.

NOW TARGET E5!!

YOU SUNK THEIR BATTLESHIP!!

[PhoncipleBone]

24% higher than the old OW record.

Good god. That is crazy.

This is basically what Avengers just did to the previous records:
AVENGERS SPOILER!: http://i.imgur.com/aKVMq.gif

[planar1280]

Its sad how soulless and shameful Battleship is. These types of movies are an embarrassment.

I saw it last week, its better than all Transformers movies combined. Much better. I dont know what you are talking about

[Alrus]

And it seemed to be chugging along and doing pretty decent overseas...and then Hulk came and smashed puny Battleship.

It merely did ok overseas tbh. Word of mouth was dreadful and it doesn't have many territories left, and it's sitting a 200m... That's pretty dreadful for a supposedly major blockbuster. With Avengers probably still going strong, I don't expect its domestic numbers will be enough to pick up the slack. Not even going to break 400m worldwide... Which is good, because it's a shameless piece of shit of a movie :)

[Speedymanic]

OW numbers are inflated thanks to the 3d tax. More 2d showings will result in a more drastic drop. Spec on my pet.

[Manmademan]

I saw it last week, its better than all Transformers movies combined. Much better. I dont know what you are talking about

This isn't a very high bar to hit. All three of those movies were unbearable. Unfortunately for BATTLESHIP, transformers as a franchise will bring people running to the theatre on name recognition and nostalgia alone. Battleship having overall mixed to negative reviews won't help it.

OW numbers are inflated thanks to the 3d tax. More 2d showings will result in a more drastic drop. Spec on my pet.

There aren't any 3D films coming in the next couple of weeks to take screens though, and BATTLESHIP isn't a 3D movie either. AVENGERS will have 3D almost entirely to itself until MIB launches.

[WrikaWrek]

I saw it last week, its better than all Transformers movies combined. Much better. I dont know what you are talking about

No it isn't.

In fact, Transformers 1 is better than it. By a long shot.

[planar1280]

This isn't a very high bar to hit. All three of those movies were unbearable. Unfortunately for BATTLESHIP, transformers as a franchise will bring people running to the theatre on name recognition and nostalgia alone. Battleship having overall mixed to negative reviews won't help it. There aren't any 3D films coming in the next couple of weeks to take screens though, and BATTLESHIP isn't a 3D movie either. AVENGERS will have 3D almost entirely to itself until MIB launches.

Its getting the same 50% rottentomatoes rating as transformers 1 did. I wouldnt call that overwhelmingly bad

[Evlar]

This isn't a very high bar to hit. All three of those movies were unbearable. Unfortunately for BATTLESHIP, transformers as a franchise will bring people running to the theatre on name recognition and nostalgia alone. Battleship having overall mixed to negative reviews won't help it. There aren't any 3D films coming in the next couple of weeks to take screens though, and BATTLESHIP isn't a 3D movie either. AVENGERS will have 3D almost entirely to itself until MIB launches.

Will Avengers hold on to the IMAX screens?

[Manmademan]

Its getting the same 50% rottentomatoes rating as transformers 1 did. I wouldnt call that overwhelmingly bad

Rottentomatoes has Transformers 1 at 57%, Transformers 2 at 20%, and Transformers 3 at 35%.

These were bad films. Unfortunately, it doesn't matter since Transformers as a franchise is so strong that people will go and see them anyway. If Transformers had been named "GO-BOTS" instead it would have bombed immediately.

BATTLESHIP hitting 50% is not good. it needs strong reviews to bring people to the theatre since it has-once again- no A list actors in the movie at all. It launches in 2 weeks and no one is talking about the film, Everyone is (and will be) talking about Avengers.

For comparison, Avengers has a 94% positive rating. Iron Man had a 94% rating. Captain America has a 79% rating. Thor has a 77% rating. I'm not even going to bring up TDK. The movie is trash in comparison to even the weakest movies marvel is putting out.

[Killing_Joke]

TDKR doesn't really have a realistic chance. Well releasing in the summer could help it out. Question is how much is Avengers going to make? certainly has the hype and 3D charges to pass it over 500mil.

[PowderedToast]

this is a disaster.

[Tobor]

this is a disaster.

Haha. Tell us more.

[PowderedToast]

haha. no.