Now, Blizzard Entertainment is attempting to acquire the domain HeroesofWarcraft.com, only instead of having to pay what may be a lot of money demanded by its current owner, the company has filed a complaint (Case No. 1470639) with the National Arbitration Forum in hopes of the name being ordered transferred to their control.
It’s unknown what Blizzard has planned for “Heroes of Warcraft” or why the company had to file a dispute, but the company hinted at something more for Heroes of Warcraft back in September when it registered the name HeroesofWarcraft.co.uk
To win this dispute, the company must demonstrate that all of the elements enumerated in paragraph 4(a) of the Policy have been satisfied:
(1) that the disputed domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and
(2) that the Respondent has no rights or legitimate interests in respect of the disputed domain name; and
(3) that the disputed domain name has been registered and is being used in bad faith