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Paradox Interactive will roll back recent pricing changes

Source (Paradox forum)

Hello all and thanks for your feedback, Following up from yesterday, this will sound a bit schizophrenic but I have really appreciated the reactions from this forum. I have spent the last 24 hours reading your comments and feedback and replying to email (fredrik.wester@paradoxplaza.com for all of you who didn't know it); during this time I came to a couple of conclusions:

1. In regards to the price changes you are absolutely right. You deserve more transparency and better communication from Paradox when it comes to changing of our prices and pricing policy. Therefore I have decided to roll back all price changes made; any price changes will have to be for future products well communicated in advance. I just came off the phone with Steam and they say we can't do the roll-back before the Summer Sale is over (otherwise it would mean we have to take all Paradox products off the summer sale) but it will be done right after. For anyone who bought any of the games during this time (including during the summer sale) we will try to refund (if possible in the Steam platform) or reimburse with games of a value exceeding the difference. If none of this is possible (I do not in detail know the limits to the Steam platform) we will internally calculate the difference in revenue before and after the price change, double the value, and donate the money to the UNHCR.

2. Some of the frustration has been expressed due to our DLC policy and how we handle additional content for our games. Since the release of Crusader Kings 2 (Feb 14, 2012) we have adopted a policy where we release paid content and at the same time content for free even if you do not want to pay for the DLC. This means that if you only paid for the original game, you still have a completely different game today with thousands of additions, upgrades and changes. This doesn't mean you should stop giving us feedback on how we conduct our business but if you straight out just hate our DLC policy I respectfully say that we have to agree to disagree.

3. I have promised myself never to give in to mob mentality; it's one of the worst things I know and a terrible way to convince me. In fact, being a pig-headed CEO of a company that has grown from 7 people to 225 during time I have had the privilege to run it, I have probably from time to time been more prone to say "no" than "yes" when people gang up on me/us to make us change our minds - I guess partly by principle not to cave in due to pressure. In this case, my change of stance has been made from communicating with people who have been active in our community for 10+ years, people who spent thousands of hours in our games and coming to the conclusions you find above.

Finally - as much as I love a good conspiracy theory; to be frank, the whole "Tencent bought 5% of Paradox and now they're all greedy" and "They're now a publicly traded company and therefore do things the market wish for" is below the level of intelligence of this community. I still hold 33.3% in Paradox, I am still CEO, board member and avid gamer. All you need to know is that the buck stops here. All problems/feedback can easily be sent my way, I will not always agree but I promise to listen.

Best
Fred
 
Good!

Changing prices retroactively doesn't make much sense.

Still, the new games will have higher prices.... not good, but that's more understandable
 

Hilarion

Member
Only 33.3%? Welp, wait till Vivendi gets in.

Anyways, glad to see they're rolling back changes.

The Guillemots, IIRC, only own a 18% stake in Ubi if you combine the entire family put together. They were leaving themselves super-vulnerable.

Wester owning a 33.3% stake in Paradox is pretty good takeover insurance.
 

Decado

Member
Still skipping their games during the steam sale. Sounds like it will be a pain to get back the difference.
 
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Who the fuck thought the price increase was a good idea for consumers in the first place?
 

Megasoum

Banned
Still skipping their games during the steam sale. Sounds like it will be a pain to get back the difference.

I agree with the sentiment but at the same time... Even with the price hike the games are still cheaper right now during the sale than after the rollback without sale.
 
Good work from everyone who raised a fuzz about this, it obviously have had an effect, no matter what he says in #3. It was an extremely weird to choice to make such price hikes in certain territories, and as weird to make it on the base games that are several years old, while they sell as much DLC to those games as they do.
 

Decado

Member
I agree with the sentiment but at the same time... Even with the price hike the games are still cheaper right now during the sale than after the rollback without sale.
Their games go on sale regularly. Not missing much. Discounts (% wise) have been par for the course.
 

spiritfox

Member
Good on them for rolling back the changes, but it's not something that should have been done in the first place. I hope they discuss this more with the community in the future.

Not caught up with this, so Paradox increased the prices of their old games? Is that what happened?

Basically they changed the prices in all regions so it converted to the approximate value in US$. This meant that most regions saw a price increase as they were the same price, but in local currency before.
 

Minamu

Member
Isn't the tone of the letter pretty angry and resentful? Not that this situation has affected me personally.
 
i mean... they should get paid for creating great games. Your countries shitty economy shouldnt change how much they should get from the economy they live in?

Why did they think selling games for a pinnance was worth it in the first place.
 

Soph

Member
Stay winning Fred. Your DLC policy is absolutely fine. The retroactive pricechange was shitty though.

I have 2000 hours in EUIV... Help me
 

DocSeuss

Member
I wish I could convince Paradox to sell my project, but they're not into shooters. Moves like this are why I love 'em as a publisher, though.
 

Hari Seldon

Member
I don't mind the DLC policy if it keeps games that I have 1000+ hours played in active development.

The price increases should have probably be for future games/DLC and not retro-active to old stuff.
 

Icarus

Member
Fred is awesome. We should all be so lucky to have CEOs at other companies who are as available and transparent.
 

Stumpokapow

listen to the mad man
It's crazy to watch a company notice a rake, hear their fans say "no, don't step on the rake", and then step on it anyway. Totally unforced error.
 
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