Another part of the disconnect guys like JonTron tend to have is that they tend to view a racist as something you specifically choose to be, like a member of a political party. Of course, it isn't, it's a description of behaviour and thoughts. JonTron spouts racist shit so he's a racist. End of story. But he may genuinely believe he's not a racist because, regardless off what he says, he doesn't want people to think of him as one.
People also like to confuse racism with racial hatred, so that they can excuse someone's blatantly racist statements and actions by saying well, he doesn't actually hate those people. I don't think that applies here, though, since JonTron's not trying to hide his white power level here.
(This isn't a reply to anything specific, but it's a thought that keeps coming to my mind whenever blatantly racist people insist they aren't racist.)
People also like to confuse racism with racial hatred, so that they can excuse someone's blatantly racist statements and actions by saying well, he doesn't actually hate those people. I don't think that applies here, though, since JonTron's not trying to hide his white power level here.
(This isn't a reply to anything specific, but it's a thought that keeps coming to my mind whenever blatantly racist people insist they aren't racist.)