Kotaku have already set a precedent by breaking multiple big game leaks, putting out long form article dealing with the industry and gaming culture at large, and interacting with the community and taking in feedback.
I'm not even the biggest fan of Kotaku but going at them for a silly little satire piece is the definition of nitpicking.
lol the hatred against Kotaku and the Gizmodo Media Group is pretty unreal. It's often a completely narrow minded and very simplistic view of their publications, and their "critics" really love to use Gawker's mistakes to paint all the publications with the same brush. Not to defend every single thing that every one of the websites has done, because they've all made their share of mistakes, Gawker and old Gizmodo in particular, but it's ridiculous.
That's cool, but they can't then turn around and ask people to take their next article about gender issues or violence in video games seriously. Nothing wrong with being a parody site like the Onion, but you can't have it both ways.
... but they can? And we as readers have the ability to use our heads and read articles differently using context even if the articles come from the same publication. Kotaku isn't trying to be a completely serious website all the time - it never has been and it doesn't HAVE to be. You can have a mix of great news coverage of the industry, deep looks at the various subcultures and special interest happenings, and purely silly, fun things like this. There's a perception that "legit" journalism requires a publication to be 100% serious reporting with no fun and no humor, but that's not true.