MobiusPigeon
Banned
teiresias said:
BECAUSE ITS THE BEST AD EVER!!! did i stutter?
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The Wait is over - First PS3 Ad
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BECAUSE ITS THE BEST AD EVER!!! did i stutter?
Oh, and concerning the "They should just show gameplay!" point of view: showing games in the first ad for a new console is risky -- the viewer may not like the games being shown, or may not be able to see a big difference from the games he has now. An approach like this makes the console less tangible yet more desirable -- you are interested because it seems like a big event that many others are anticipating, even though you don't know much about it.
That's why for many recent hardware launches, initial commercials have had little or no gameplay footage at all (PS3, Xbox 360, Nintendo DS, PSP).
That's why for many recent hardware launches, initial commercials have had little or no gameplay footage at all (PS3, Xbox 360, Nintendo DS, PSP).
Zierath said:
Ummm.. it does say Playstation 3 at the end. Even the non-gamers that came with me to see Jackass 2 knew what the ad was about.
It's very effective because you don't know what the trailer is about until the end, and then it makes more sense. The kid and the guy waiting on the roof know something's coming, that's why they're there. Cool ambiance music and then it starts roaring as soon as you see the 3 forming a shadow on the building. Works great on the audience because they finally see something sensical and then it cuts to a release date and then BAM, the PS logo with Playstation 3. Everyone knows what PS3 is gonna be, you don't need to show anything, you just need to tell the casual crowd that it's coming. That's why it's so effective.
PistolGrip
sex vacation in Guam
mood said:
Very nicely done as well. Can we get a Nintendo Wii Ad already. Not sure if Nintendo ads can compete with these marketing powerhouses though (even Sega had better ones, SEGA!).
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Mifune said:
Don't have to change your opinion. At least I know you recognize this ad as being what it is.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Gantz said:
Nintendo is making a Simpsons movie? First I've heard of this.
So we've got
...the usual suspects proclaiming this the greatest thing since the electric condom
...the usual suspects downplaying it as "poo"
...a couple of others who read "PlayStation 3" as "Spiderman 3" because frankly, they're illiterate
Yet if I was to throttle you all, I'd go to jail. The irony.
...the usual suspects proclaiming this the greatest thing since the electric condom
...the usual suspects downplaying it as "poo"
...a couple of others who read "PlayStation 3" as "Spiderman 3" because frankly, they're illiterate
Yet if I was to throttle you all, I'd go to jail. The irony.
SolidSnakex
Member
Cloud Man said:
Did the Playstation 3 logo at the end not give you an idea? It's a teaser ad, its getting closer to launch and that's when the game ads will start.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Fight for Freeform said:
It's your opinion. Many people seem to like it too. It has us talking about it too, so that speaks well for Sony.
PistolGrip
sex vacation in Guam
bishoptl said:
Someone should have cut out the Playsation 3 at the end to see the reactions =)
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Cloud Man said:
People's interest is raised in this thread. Can't make everybody happy.
Mark Gonzales
Banned
That ad reminded me of a pile of rubbish. Most people will have no clue what the hell the ad is about.
Moderation Unlimited
Banned
bishoptl said:
Your mind's not on the game....
It's GOTTA be a woman.
Chris Remo
Member
This ad could have been for anything at all. What the hell?
I just found the best ad ever...
NSFW
NSFW
NSFW
http://gameads.gamepressure.com/tv_game_commercial.asp?ID=2577
NSFW
NSFW
NSFW
http://gameads.gamepressure.com/tv_game_commercial.asp?ID=2577
I'm going to give reasons why I thought it was a ridiculous concept ad.
The main purpose is to establish an identity. So let's forget about showing games, or why people should want it, etc. They have to sum up what their machine is about and maybe hint at what it can offer.
Microsoft's Balloon Fight ad, mock Gun Fight ad (banned in the States, but it's tied with Super Mario Advance 4 as the best ad in my book), and Jump Rope ad did a great job showing off the planned identity of the 360. An online gaming machine that promotes community and looks at fun as a collective activity.
Sony's ad proported an identity based on the idea that "this is a Sony product, and as such you will want it".
Lame.
-edit-
Oh wait, it's an ad for World Peace Day *LOL*
The main purpose is to establish an identity. So let's forget about showing games, or why people should want it, etc. They have to sum up what their machine is about and maybe hint at what it can offer.
Microsoft's Balloon Fight ad, mock Gun Fight ad (banned in the States, but it's tied with Super Mario Advance 4 as the best ad in my book), and Jump Rope ad did a great job showing off the planned identity of the 360. An online gaming machine that promotes community and looks at fun as a collective activity.
Sony's ad proported an identity based on the idea that "this is a Sony product, and as such you will want it".
Lame.
-edit-
Oh wait, it's an ad for World Peace Day *LOL*
In all honesty, I think this ad is geared more to creating excitement in those already fans of the Playstation that have an unquestioning intent of purchase more than trying to entice new customers.Cloud Man said:
I am sure later Sony (read: Playstation) will concentrate on other consumers but for right now, as we get close to Launch...
It's all about the Faithful baby...
*damn I say that alot*
Zombie James
Banned
PistolGrip
sex vacation in Guam
rs7k said:
Haha, this ad is so cheesy not even worth a reply. dope!
_leech_ said:
*ROFLMAO*
That's hilarious!
But no, I meant this one:
http://www.youtube.com/watch?v=4xJkuSCCGj0&mode=related&search=
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Fight for Freeform said:
rsk7 said:
This guy in this thread already explained to you what the ad was about. And he likes it.
Freeform, Sony has enough of a pedigree that it doesn't need to prove itself. If this were a Nintendo ad, it would be the dumbest thing ever, but because it's Sony it doesn't need to prove anything. I love the Xbox and all, but you have to realize that it's a lot harder to sell the sequel to a system that prematurely died right after Halo 2 was released than to sell the successor to the most successful console of all time. Besides, it's a trailer for movie theaters. Therefore, the ad is better off without game footage (that we've all seen anyway).
The ad surprised me when I saw it in theaters and it's really effective because you don't see it coming, and when you do, you realize how big the PS3 is gonna be, and how much people want it. Sony's hype machine is perfect in every way.
The ad surprised me when I saw it in theaters and it's really effective because you don't see it coming, and when you do, you realize how big the PS3 is gonna be, and how much people want it. Sony's hype machine is perfect in every way.
the girl next door
Banned
geez....that was....emo.
Mr.Potato Head
Banned
Sony has always made neat commercials for its products. I thought this commercial was pretty neat myself.
Its actually a commercial, ... i've seen it saturday on G4.
Its actually a commercial, ... i've seen it saturday on G4.
PistolGrip
sex vacation in Guam
Fight for Freeform said:
You have never read up on marketing I take it? You don't need to tell people what it is just remind them it's there. Ads like these are extremely powerful in that they let the consumers create their own vision of what the PS3 is and what it offers. Your letting their imagination do the work. You simply can't beat that. Read a little about persuasion or marketing and you will get why this ad is so powerful.
Tchu-Espresso
likes mayo on everthing and can't dance
I love people who take this kind of thing seriously.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Fight for Freeform said:
That was a good commerical too, but was Xbox 360 at the end?
TheProfessor said:
Read up on marketing? I've taken Marketing classes.
I hope that counts!
No, I think it's a great ad, and I know exactly why it's effective, I agree with rs7k and I've already explained the purpose of this ad. I'm joking when I said it was "bad", but I think that was pretty clear.
Like I said, I think it's ridiculous.
Karma Kramer
Banned
Fight for Freeform said:
Just curious, what do you think a cool PS3 ad would me?