Support NeoGAF

Dalek · Jul 25, 2017

'Emoji Movie' Criticized for "Tasteless" 'Handmaid's Tale' Tweet

The now-deleted tweet drew ire from social media, with one fan tweeting, "did the marketing team not think this through?"

The Emoji Movie, which hits theaters July 28, is drawing criticism online for a questionable tweet parodying Hulu's hit dystopian series The Handmaid's Tale.

The tweet in question featured an emoji donned in a handmaid's robe with the caption, "A Smartphone Original: The Emoji's Tale." The tweet read, "Blessed be the Emoji."

Fans immediately reacted to the post, specifically the repressive nature of the show and its original text. The show, starring Elisabeth Moss, is set in a futuristic world in which government officials in a totalitarian society send young and fertile women known as the "handmaids" to wealthy families where they are forced to procreate for them.

One fan tweeted, "wait do emojis do that gross rape ritual or did the marketing team not think this through?"

Other people called for the film to delete its Twitter account, while others posted screenshots of their decision to block the film's account.

The Handmaid's Tale, which was recently nominated for 11 Emmy Awards, is based on the classic Margaret Atwood novel of the same name. The show returns for its sophomore season in 2018.

A rep for the film did not immediately return a request for comment.

Switch Back 9 · Jul 25, 2017

Oh my god, who fucking cares. Godamn the Internet is annoying me today.

SchrodingerC · Jul 25, 2017

WOW.

Sony needs a new marketing department, like, yesterday.

Astral Dog · Jul 25, 2017

Fucking Emojis

ERotIC · Jul 25, 2017

Rabble rabble rabble

radios shipping overview · Jul 25, 2017

Fuck this trash movie and its trash marketing campaign.

RBH · Jul 25, 2017

Sibersk Esto · Jul 25, 2017

It's a baffling crossover.

Dalek · Jul 25, 2017

Sub Boss said:
Fucking Emojis

Literally.

CreeperBlocks · Jul 25, 2017

I dont think anyone was thinking at Sony pictures with this crossover

Hellwarden · Jul 25, 2017

I, for one, am shocked that the Emoji movie doesn't have a well thought out marketing campaign.

Night Angel · Jul 25, 2017

People were a mistake.

It's a stupid parody ad. Emojis don't endorse rape.

People are so stupid. When you hear the phrase "outrage culture," this is what they're talking about.

Matriox · Jul 25, 2017

🤣

Bronx-Man · Jul 25, 2017

Everything about this movie insults my sensibilities. Why does it exist?

Crossing Eden · Jul 25, 2017

The show, starring Elisabeth Moss, is set in a futuristic world in which government officials in a totalitarian society send young and fertile women known as the "handmaids" to wealthy families where they are forced to procreate for them.

"Yea boys, THIS is what we wanna reference in our kid's movie marketing."

Jesus christ....this is racist psp ad levels of ridiculousness.

WeirdoStalkerJr · Jul 25, 2017

Yes....Sony...slowly whittle everything you own down. For real though, Sony just really has no business doing movies.

EdibleKnife · Jul 25, 2017

Shindler's Eggplant too much?

whitemex88 · Jul 25, 2017

I gotta say, both sides are a little dumb here

chrisPjelly · Jul 25, 2017

Schindler's List emoji poster when?

miller.skippins · Jul 25, 2017

T R I G G E R E D

Sunster · Jul 25, 2017

i just wanna know why they gave the girl emojis full bodies and the guy emojis are just spheres with arms and legs.

LotusHD · Jul 25, 2017

Night Angel said:
People were a mistake.

It's a stupid parody ad. Emojis don't endorse rape.

People are so stupid. When you hear the phrase "outrage culture," this is what they're talking about.

Not really worth caping for this dumb movie tho, so criticize away imo

adj_noun · Jul 25, 2017

Does Patrick Stewart voice the emoji handmaid

Massive Duck. C.M. · Jul 25, 2017

This is the first time I'm hearing what Handmaids Tale is about

Isn't the emoji movie a kids movie?

Night Angel · Jul 25, 2017

LotusHD said:
Not really worth caping for this dumb movie tho, so criticize away imo

I'm not caping for this ad, I already said it was stupid. It's poorly thought out and lazy. But it definitely doesn't warrant this level of outrage.

HStallion · Jul 25, 2017

I don't know what anyone is getting upset over. I can't wait for the Hand Maiden's Tale infinite runner.

jett · Jul 25, 2017

It's a fictional book/show, ffs.

Imperial Bishop · Jul 25, 2017

Sony Pictures? Tone-deaf?

Naaaaaaaaah.

Einchy · Jul 25, 2017

Sony, please treat this fictional show with respect.

adj_noun · Jul 25, 2017

jett said:
It's a fictional book/show, ffs.

On the bright side, this thread taught me cape is a verb now.

Let's look it up.

verb
gerund or present participle: caping

skin the head and neck of (an animal) to prepare a hunting trophy.

OH GOOD LORD AHHHHHHH

- J - D - · Jul 25, 2017

Free marketing for The Handmaid's Tale. A net plus, in my book.

ElBoxyBrown · Jul 25, 2017

jett said:
It's a fictional book/show, ffs.

With the way the world treats women, it's not too far off from reality.

zeemumu · Jul 25, 2017

The idea of making ultra serious posters for not-so-serious movies is usually pretty funny to me

But they clearly didn't think this Emoji thing through

Pesmerga00 · Jul 25, 2017

There are, a million better movie ideas than Emoji. Like Why.

Pop-O-Matic · Jul 25, 2017

Bronx-Man said:
Everything about this movie insults my sensibilities. Why does it exist?

When this POS inevitably bombas:

Grizzlyjin · Jul 25, 2017

This is like the Minions movie using 12 Years a Slave for marketing. Why would you even think to crossover a kids animated movie with a show that features rape...

ratcliffja · Jul 25, 2017

zeemumu said:
The idea of making ultra serious posters for not-so-serious movies is usually pretty funny to me

But they clearly didn't think this Emoji thing through

Deadpool was actually a love story though. It's the reason my wife actually enjoyed it.

adj_noun · Jul 25, 2017

Grizzlyjin said:
This is like the Minions movie using 12 Years a Slave for marketing.

It's your fault that I'm now imagining that.

Ahasverus · Jul 25, 2017

The now-deleted tweet drew ire from social media, with one fan tweeting, "did the marketing team not think this through?"

Wow be careful there, such mad men.

zeemumu · Jul 25, 2017

ratcliffja said:
Deadpool was actually a love story though. It's the reason my wife actually enjoyed it.

Yeah but it wasn't that kind of love story.

ZackieChan · Jul 25, 2017

Night Angel said:
I'm not caping for this ad, I already said it was stupid. It's poorly thought out and lazy. But it definitely doesn't warrant this level of outrage.

TBF, this is one of those "quote a dozen tweets from random people and present it as a real outrage" news articles. Both sides are overblown here.

TheOGB · Jul 25, 2017

Night Angel said:
I'm not caping for this ad, I already said it was stupid. It's poorly thought out and lazy. But it definitely doesn't warrant this level of outrage.

this level of outrage = the usual Twitter reply call-outs and an article about said replies?

It's not like people started boycott campaigns or anything, this is just another day on Twitter

ERotIC · Jul 25, 2017

Grizzlyjin said:
This is like the Minions movie using 12 Years a Slave for marketing. Why would you even think to crossover a kids animated movie with a show that features rape...

Space Jam made a Pulp Fiction reference 20 years ago.

Let's not pretend kids movies haven't always snuck in adult-related references, although maybe not quite as direct and overt as this.

Surface of Me · Jul 25, 2017

Internet yells at cloud.

Dalek · Jul 25, 2017

Grizzlyjin said:
This is like the Minions movie using 12 Years a Slave for marketing. Why would you even think to crossover a kids animated movie with a show that features rape...

I have to think that the people in charge of the marketing just knew it was a show on Hulu with a striking marketing campaign and had no idea of the actual content of the show.

HStallion · Jul 25, 2017

Surface of Me said:
Internet yells at could.

Coulda Woulda Shoulda

Prodigal Son · Jul 25, 2017

wow i really dont like either side of this 'controversy'

zeemumu · Jul 25, 2017

Grizzlyjin said:
This is like the Minions movie using 12 Years a Slave for marketing. Why would you even think to crossover a kids animated movie with a show that features rape...

I looked and the closest thing I could find was a still for a YouTube video called 12 Years a Minion, so I found a different serious film instead

Despicable-Me-2-Minions-Movie-Poster-Precious-620x874.jpg

inky · Jul 25, 2017

Grizzlyjin said:
This is like the Minions movie using 12 Years a Slave for marketing. Why would you even think to crossover a kids animated movie with a show that features rape...

https://www.youtube.com/watch?v=0aNwgLRL_Es

What did he mean by this? · Jul 25, 2017

Sub Boss said:
Fucking Emojis

👀

🍆🍑

👅💦

👀

Support NeoGAF

'Emoji Movie' Criticized for "Tasteless" 'Handmaid's Tale' Tweet

Member

a lot of my threads involve me fucking up somehow. Perhaps I'm a moron?

Member

Member

Banned

Member

Member

Banned

Member

Banned

Member

Member

Member

Banned

Hello, my name is Yves Guillemot, Vivendi S.A.'s Employee of the Month!

Member

Member

Member

Member

Banned

Member

Banned

Member

Banned

Member

Now what's the next step in your master plan?

D-Member

Banned

semen stains the mountaintops

Member

Member

Banned

Member

Member

Banned

Supersonic, idiotic, disconnecting, not respecting, who would really ever wanna go and top that

Member

Member

Member

Member

Member

Banned

Banned

I'm not an NPC. And neither are we.

Member

Now what's the next step in your master plan?

Member

Member

Member

Member

Similar threads