Jangowuzhere
Banned
Using Kratos in ANOTHER redemption arc in a GOW sequel is not as amibitous nor interesting as creating an entirely new storyline with new characters, IMO.
Sony and Santa Monica know Kratos is a big name and his games sell. It would have been much more ambitious to start from scratch and go a new direction. Hell, maybe a charier that's actually Norse?
I'm not seeing how starting over is considered ambitious. I would consider that the safe option. It is far more interesting to take pre-existing characters and settings and do something new with them. Wiping away everything and starting over is just an easy out for many ips these days.