• Register
  • TOS
  • Privacy
  • @NeoGAF
  • Like

Milchjon
Member
(09-25-2017, 10:29 PM)
Milchjon's Avatar
Actually kinda hilarious.
HStallion
Now what's the next step in your master plan?
(09-25-2017, 10:31 PM)
HStallion's Avatar
I'm impressed they went all out like that though it certainly gets your attention, that's for sure.
Admiral Woofington
m'Souls, m'lady
(09-25-2017, 10:32 PM)
Admiral Woofington's Avatar
Ok song was catchy enough I'll call it hook and loop.
Caj814
Member
(09-25-2017, 10:32 PM)
Caj814's Avatar

Originally Posted by Milchjon

Actually kinda hilarious.

Never seen so many velcros in one video
OrangeGrayBlue
Member
(09-25-2017, 10:34 PM)
OrangeGrayBlue's Avatar
About as entertaining as a plea for trademark ownership could be.
NoblesseOblige
Member
(09-25-2017, 10:34 PM)
NoblesseOblige's Avatar
Alright I want a musical about patent law now.
SatoAilDarko
Member
(09-25-2017, 10:34 PM)
SatoAilDarko's Avatar


As this 1990 NOA poster shows it's a very real fear for a company's brand.
sarcastor
Member
(09-25-2017, 10:36 PM)
sarcastor's Avatar
So what happens when I say we should velcro this bitch?
Makonero
Member
(09-25-2017, 10:36 PM)
Makonero's Avatar
Legally they have to do this. Same with Kleenex and Xerox.
Community Forum
(09-25-2017, 10:36 PM)
Community Forum's Avatar

Originally Posted by sarcastor

So what happens when I say we should velcro this bitch?

Below are guidelines for the proper use of the VELCRO® trademark, which assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.
We ask that you use the VELCRO® mark in accordance with the following guidelines:
1. Use the VELCRO® mark only in connection with genuine VELCRO® brand fasteners.  Identify non-VELCRO® brand products by their common terms, including “hook and loop,” “touch fasteners,” “self-adhesive straps,” and so forth.
2. When referring to genuine VELCRO® brand products, use the registration symbol (®) and the word “brand” directly following the trademark.  Where possible, capitalize the mark.  Example: “VELCRO® brand.”
3. Follow the word “brand” with the correct generic term for the fastener or other product.  For example, you might say, “Our product features genuine VELCRO® brand touch fasteners.”
4. Always use the VELCRO® mark as an adjective, and never as a noun or a verb.  When referring to non-VELCRO® brand hook and loop, do not use the VELCRO® mark.  Examples:
Incorrect: “She prefers velcro to buttons or zippers.”
Correct: “She prefers VELCRO® brand fasteners to buttons or zippers”
Incorrect: “He leaned down to velcro his shoes.”
Correct: “He leaned down to fasten his shoes.”
5. Where possible, include a trademark notice that says: “VELCRO® and VELCRO® design are registered trademarks of Velcro BVBA.”
https://www.velcro.com/about-us/our-brand/
Any Questions
Member
(09-25-2017, 10:37 PM)
Any Questions's Avatar
My ears hurt. Hook and loop. Am not interested at all. Enough.
Elaugaufein
Member
(09-25-2017, 10:37 PM)
Elaugaufein's Avatar
I can't help but think Velcro lost this battle sometime before I entered primary school. I can't even remember the fastener not being referred to as just velcro.
Rentahamster
Rodent Whores
(09-25-2017, 10:38 PM)
Rentahamster's Avatar
That was surprisingly amusing.
CornDogg
Member
(09-25-2017, 10:38 PM)
CornDogg's Avatar
I velcroed my medical supplies to the wall in case I'm ever in urgent need of a bandaid. Then I grabbed some kleenex and googled some...nevermind.
Kintaco
Member
(09-25-2017, 10:40 PM)
Kintaco's Avatar
Wasn't aware they could lose a trademark by it being used generally like that.
Damaniel
Member
(09-25-2017, 10:41 PM)
Damaniel's Avatar
Nope, it will always be Velcro to me.
Bernbaum
Member
(09-25-2017, 10:41 PM)
Bernbaum's Avatar
Well that was fucking hilarious.

It's almost as if they knew this wouldn't work but are seeing out their obligation.
eot
Member
(09-25-2017, 10:42 PM)
eot's Avatar
The Swedish word for it is a mess, "kardborreband"
Makonero
Member
(09-25-2017, 10:43 PM)
Makonero's Avatar

Originally Posted by Kintaco

Wasn't aware they could lose a trademark by it being used generally like that.

https://en.wikipedia.org/wiki/List_o...zed_trademarks

Heroin being one is interesting.
Quonny
Member
(09-25-2017, 10:43 PM)
Quonny's Avatar
Kleenex, dumpster, and realtor are other examples of this, and Velcro don't want none of that.

I enjoyed the video.
Easy_D
never left the stone age
(09-25-2017, 10:44 PM)
Easy_D's Avatar

Originally Posted by eot

The Swedish word for it is a mess, "kardborreband"

Which roughly translates to burdock-strip. It automatically sounds 10x more fancy in English.
lenovox1
Member
(09-25-2017, 10:44 PM)
lenovox1's Avatar

Originally Posted by Kintaco

Wasn't aware they could lose a trademark by it being used generally like that.

There's a Wikipedia page on genericized trade Mark's.
GuitarAtomik
Member
(09-25-2017, 10:45 PM)
GuitarAtomik's Avatar
Lol. Something tells me they got whoever writes the musical numbers for Last Week Tonight to write this for them. Pretty good.
Duxxy3
Member
(09-25-2017, 10:47 PM)
Duxxy3's Avatar

Originally Posted by Kintaco

Wasn't aware they could lose a trademark by it being used generally like that.

Took me far too long to realize that's what they were saying.
ItIsOkBro
Member
(09-25-2017, 10:48 PM)
ItIsOkBro's Avatar
what do ppl call bandaids?
Snarfington
Member
(09-25-2017, 10:49 PM)
Snarfington's Avatar
I sat through a corporate sponsored show at Disney World sponsored by some company that made Velcro but wasn't Velcro. I think they were contractually obligated to correct every single person who said the word Velcro by getting them to say "hook and loop fastener".
Easy_D
never left the stone age
(09-25-2017, 10:49 PM)
Easy_D's Avatar

Originally Posted by ItIsOkBro

what do ppl call bandaids?

The brits call it a bleedystopper, not to be confused with women's sanitary pads
BobTheFork
Member
(09-25-2017, 10:50 PM)
BobTheFork's Avatar

Originally Posted by Kintaco

Wasn't aware they could lose a trademark by it being used generally like that.

YES and it's one of the most interesting subjects I ever covered in School.

Xexox had issues with it when 'a Xexox' became the default name for all copy/scanner pages.

Kleenex as well, when 'a Kleenex' became the default name of all tissue paper.


Oddly enough, Pepsi released commercials telling people not to call a generic soft drink 'a coke' and instead order Pepsi by name. The funny part being it would benefit Pepsi endlessly if Coke lost brand rights because 'a coke' became what people said even if they wanted a Pepsi.

Amazed Velcro didn't lose this like 30 years ago.
You ever say Hook and Loop to anyone? They look at you funny.
Bleepey
Member
(09-25-2017, 10:50 PM)
Bleepey's Avatar

Originally Posted by NoblesseOblige

Alright I want a musical about patent law now.

Patent Trolls, patent lawyers and SC court cases?
Truant
Member
(09-25-2017, 10:50 PM)
Truant's Avatar
Danny O'Dwyer got thiccc.
Madness
Member
(09-25-2017, 10:52 PM)
Madness's Avatar

Originally Posted by SatoAilDarko



As this 1990 NOA poster shows it's a very real fear for a company's brand.

Game Boy had this too. He's playing his Nintendo and Game Boy even if it was an advance etc. For a while Xbox 360 had this same thing. People kept saying everyone playing their Xboxes.
Borgnine
MBA in pussy licensing and rights management
(09-25-2017, 10:52 PM)
Borgnine's Avatar
The image was enhanced with Adobe® Photoshop® Elements software.
metalslimer
Member
(09-25-2017, 10:53 PM)
metalslimer's Avatar
Yeah nah this is far too ingrained.
17 Seconds
Member
(09-25-2017, 10:53 PM)
i was obsessed with roller hockey growing up and i still didn't know rollerblade was a company until just now
Dynamite Shikoku
Congratulations, you really deserve it!
(09-25-2017, 10:57 PM)
Dynamite Shikoku's Avatar
And if they lose the trademark how does this effect me?
GrapeApes
Member
(09-25-2017, 10:58 PM)
I can't even remember which one is the hook and which is the loop. Gonna stick to Velcro.
Compsiox
Member
(09-25-2017, 10:59 PM)
Compsiox's Avatar
Lol sucks tha
Earthbound64
Member
(09-25-2017, 10:59 PM)
Earthbound64's Avatar

Originally Posted by SatoAilDarko



As this 1990 NOA poster shows it's a very real fear for a company's brand.

Originally Posted by Makonero

Legally they have to do this. Same with Kleenex and Xerox.


Exactly.

Genericization is a thing.


Originally Posted by ItIsOkBro

what do ppl call bandaids?

Band-Aid brand plastic adhesive bandages.
ag-my001
Member
(09-25-2017, 11:00 PM)
ag-my001's Avatar
Also the reason the jingle now says " I'm stuck on Band-aid BRAND..."
Mr-Joker
Other people suffering isn't my problem and I don't care about it.
(09-25-2017, 11:01 PM)
Mr-Joker's Avatar
Velcro, hoover and Sellotape they are all trademarked word but eh I use them for general use.

Originally Posted by Dynamite Shikoku

And if they lose the trademark how does this effect me?

Cyan
Red
(09-25-2017, 11:03 PM)
Cyan's Avatar
Nice video!

It's fucking velcro.

Sorry about your stupid trademark. /shrug
_Ryo_
(09-25-2017, 11:04 PM)
_Ryo_'s Avatar
No, I think I'll still call it Velcro.

Edit: I did like the song. But come on, Velcro has been used as the generic term for ages and you're just now trying out a substantial effort to protect your trademark. It's too late. So too bad. Same thing for bandaids.
Last edited by _Ryo_; 09-25-2017 at 11:07 PM.
Kenstar
Member
(09-25-2017, 11:05 PM)
Kenstar's Avatar

Originally Posted by 17 Seconds

i was obsessed with roller hockey growing up and i still didn't know rollerblade was a company until just now

yeah like holy shit I knew Kleenex, Clorox, Velcro, Xerox, Band-aid were all real companies

but Rollerblades®?
Nafai1123
dirty Netflix p00rs!
breathing my air
(09-25-2017, 11:05 PM)
Nafai1123's Avatar
Not sure why I should care if a successful company loses it's trademark.
Phu
Member
(09-25-2017, 11:06 PM)
Phu's Avatar
The whole bit with them censoring out the brand names kinda defeats the purpose since it only works because it's too late to change.
thepotatoman
Member
(09-25-2017, 11:06 PM)
thepotatoman's Avatar
I think they'd probably just be happy to get to Kleenex status, where enough people identify it as a brand to make it unusable by a direct competitor, even though it's not as protected as most trademarks.
Kinsei
Member
(09-25-2017, 11:09 PM)
Kinsei's Avatar
Hook and loop doesn't make any sense. There is no hook or loop.
TesUsa
Member
(09-25-2017, 11:10 PM)
TesUsa's Avatar
Idc. It’s “Velcro”. If another company comes around and makes a similar “hook and loop” attachment, to me, it’s still “Velcro”
Abstrusity
Member
(09-25-2017, 11:12 PM)
Abstrusity's Avatar
I mean, on one hand, yeah, I can see where they're coming from.

On the other, it'll be an uphill battle. People have been calling hook and loop 'Velcro' for longer than uh, some of us have been alive.

It's literally all I've ever known it to be called, actually.

Sucks that they'll have to change their name or get sued into oblivion by trademark trolls.

Originally Posted by Kinsei

Hook and loop doesn't make any sense. There is no hook or loop.

Er...yeah there is. One part has a bunch of tiny hooks, and those hooks capture into the loops on the other side. That's the crackling sound when you pull it apart, the loops snapping back.
Septimus Prime
Member
(09-25-2017, 11:12 PM)
Septimus Prime's Avatar
That's the dude from True Detective season 2, right?

Thread Tools