They won't have to change their name, it just means all the other companies can call their own stuff Velcro and not get sued themselves.
I mean, on one hand, yeah, I can see where they're coming from.
On the other, it'll be an uphill battle. People have been calling hook and loop 'Velcro' for longer than uh, some of us have been alive.
It's literally all I've ever known it to be called, actually.
Sucks that they'll have to change their name or get sued into oblivion by trademark trolls.
Er...yeah there is. One part has a bunch of tiny hooks, and those hooks capture into the loops on the other side. That's the crackling sound when you pull it apart, the loops snapping back.
Compare it to the pain relief aisle. There are fifteen brands of aspirin, but only one brand called Tylenol. Everyone else makes acetaminophen.
Surprisingly good video though.
OP didn't lie, actually kind of hilarious.
It's generally one of the primary grounds for cancellation of a trademark. E.g., in the US:
Wasn't aware they could lose a trademark by it being used generally like that.
A trademark is essentially protected as a proxy for a business's reputation. If the public no longer associates the trademarked thing with the business, the business has no right to it.
Originally Posted by Lanham Act sec. 14 (15 USC § 1064(c))
A petition to cancel a registration of a mark, stating the grounds relied upon, may, upon payment of the prescribed fee, be filed as follows: . . . at any time if the registered mark becomes the generic name for the goods or services, or a portion thereof, for which it is registered. . .
TIL Apple tried to trademark "App."
Heroin being one is interesting.
Kleenex already pretty much became genericized both legally and popularly. Their trademark troubles are the fear of most other companies like Velcro and the such.
Next up from Kleenex, "It's called a facial tissue you moron"
I'm actually a little surprised that Jet Ski and Rollerblade were ever granted in the first place given that they are effectively combinations of common words that serve as a descriptor of the product. I can at least feel some degree of sympathy for Velcro but I just want to point and laugh at those two.
I started to call them "personal watercraft" after learning that Jet Ski is a brand.
I think some have started to forget how to consume media or just plain got to wrong idea to begin with by getting their world news out of comedians and YouTubers, so in their eyes this is as serious a public announcement as they get.
It's happened multiple times.
Heroin was a trademark, for example.
I can't tell if you're being serious.
The brits call it a bleedystopper, not to be confused with women's sanitary pads
That said, a poor attempt at a viral video isn't going to stop anyone from calling non-Velcro things as Velcro. But then again, consumers are under zero obligation to give an crap anyhow. Its not our job to protect their trademark. Maybe they can actually do something against retailers who use the wrong terminology, policing that would be a bitch though.