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Volcane
Member
(09-26-2017, 12:12 AM)
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Nope, it will always be called velcro by me, same as a vacuum cleaner will always be called a hoover.
ag-my001
Member
(09-26-2017, 12:15 AM)
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Originally Posted by Abstrusity

I mean, on one hand, yeah, I can see where they're coming from.

On the other, it'll be an uphill battle. People have been calling hook and loop 'Velcro' for longer than uh, some of us have been alive.

It's literally all I've ever known it to be called, actually.

Sucks that they'll have to change their name or get sued into oblivion by trademark trolls.



Er...yeah there is. One part has a bunch of tiny hooks, and those hooks capture into the loops on the other side. That's the crackling sound when you pull it apart, the loops snapping back.

They won't have to change their name, it just means all the other companies can call their own stuff Velcro and not get sued themselves.

Compare it to the pain relief aisle. There are fifteen brands of aspirin, but only one brand called Tylenol. Everyone else makes acetaminophen.
Stallion Dan
Member
(09-26-2017, 12:15 AM)
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Originally Posted by ItIsOkBro

what do ppl call bandaids?

Plaster in UK.
Dyle
Member
(09-26-2017, 12:16 AM)
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Cool video, but I don't see why I should care that a company was too successful at branding that they risk losing their trademark, seems like their problem
Community Forum
(09-26-2017, 12:16 AM)
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Originally Posted by Kinsei

Hook and loop doesn't make any sense. There is no hook or loop.

This is called hook and loop! This one's a hook and this one's a loop!

GuitarAtomik
Member
(09-26-2017, 12:19 AM)
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For real though, you'll have to come up with a better generic name to get people to use it instead of "Velcro". "Hook & loop" is never going to catch on lol.
Heigic
Member
(09-26-2017, 12:21 AM)
They need to show that they are trying to protect their trademark... I guess this works
Archaix
Drunky McMurder
(09-26-2017, 12:21 AM)
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Originally Posted by Kinsei

Hook and loop doesn't make any sense. There is no hook or loop.


There are thousands upon thousands of them

Achtius
Member
(09-26-2017, 12:21 AM)
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This is only a short-term Band-Aid to Velcro's problem isn't it?
Thaedolus
Member
(09-26-2017, 12:21 AM)
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You know what, for the amount of effort that took and just to fuck with people, I'm gonna abide by their guidelines.
The Real Abed
Perma-Junior
(09-26-2017, 12:23 AM)
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LEGOs.
BosSin
Member
(09-26-2017, 12:23 AM)
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Originally Posted by Easy_D

The brits call it a bleedystopper, not to be confused with women's sanitary pads

No mate, they're called plasters
demosthenes
Member
(09-26-2017, 12:24 AM)
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That was pretty great.
Xe4
Banned
(09-26-2017, 12:24 AM)
Nah. I'm gonna continue to call that shit velcro, even if it's not by Velcro. It's up to the other companies not on infringe on trademark, and on Velcro to protect it. None of it is on me. Ya'll victims of your own success, I don't feel so bad.

Surprisingly good video though.
Htown
STOP SHITTING ON MY MOTHER'S HEADSTONE
(09-26-2017, 12:24 AM)
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that was pretty good, but really they're about 30 years too late with this
NekoFever
Member
(09-26-2017, 12:25 AM)
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Jet Ski has to be one that's close to becoming genericised. It's a Kawasaki trademark but I've literally never heard those vehicles referred to as anything other than jet skis.
jediyoshi
Member
(09-26-2017, 12:25 AM)
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Originally Posted by Milchjon

Actually kinda hilarious.

OP didn't lie, actually kind of hilarious.
Achtius
Member
(09-26-2017, 12:26 AM)
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Originally Posted by NekoFever

Jet Ski has to be one that's close to becoming genericised. It's a Kawasaki trademark but I've literally never heard those vehicles referred to as anything other than jet skis.

Sea Doo?
RipperGrim
Member
(09-26-2017, 12:27 AM)
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way more fun and hilarious than it had any right to be. Won't stop people from saying velcro though.
Phu
Banned
(09-26-2017, 12:27 AM)

Originally Posted by Stallion Dan

Plaster in UK.

Honey, Jimmy scraped his knee! Can you run inside and grab a plaster in UK?
midramble
Pizza, Bourbon, and Thanos
(09-26-2017, 12:27 AM)
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In the army we were required to call it hook and pile. Now I'm confused...
Draper
Member
(09-26-2017, 12:28 AM)
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That video makes me wanna hook and loop myself
XANDER CAGE
(09-26-2017, 12:28 AM)
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if the brands discover irony i have nothing left. this sucks
NekoFever
Member
(09-26-2017, 12:30 AM)
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Originally Posted by Achtius

Sea Doo?

I'd never heard that name. But I note it's also on that Wikipedia list of genericized trademarks :P
Balphon
Member
(09-26-2017, 12:30 AM)
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Originally Posted by Kintaco

Wasn't aware they could lose a trademark by it being used generally like that.

It's generally one of the primary grounds for cancellation of a trademark. E.g., in the US:

Originally Posted by Lanham Act sec. 14 (15 USC § 1064(c))

A petition to cancel a registration of a mark, stating the grounds relied upon, may, upon payment of the prescribed fee, be filed as follows: . . . at any time if the registered mark becomes the generic name for the goods or services, or a portion thereof, for which it is registered. . .

A trademark is essentially protected as a proxy for a business's reputation. If the public no longer associates the trademarked thing with the business, the business has no right to it.
Glass Shark
Member
(09-26-2017, 12:31 AM)
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Sorry, it will always be velcro to me.
mf.luder
Member
(09-26-2017, 12:32 AM)
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Great tune
jiji
purveyor and connoisseur
of fine gaming specimens
(09-26-2017, 12:34 AM)
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Originally Posted by Makonero

https://en.wikipedia.org/wiki/List_o...zed_trademarks

Heroin being one is interesting.

TIL Apple tried to trademark "App."
Eylos
Banned
(09-26-2017, 12:34 AM)
Oblige me velcro
Aquavelvaman
Banned
(09-26-2017, 12:35 AM)
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Next up from Kleenex, "It's called a facial tissue you moron"
Alfredo
Member
(09-26-2017, 12:38 AM)
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Originally Posted by NekoFever

Jet Ski has to be one that's close to becoming genericised. It's a Kawasaki trademark but I've literally never heard those vehicles referred to as anything other than jet skis.

I started to call them "personal watercraft" after learning that Jet Ski is a brand.
Elaugaufein
Member
(09-26-2017, 12:39 AM)
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Originally Posted by Phu

Honey, Jimmy scraped his knee! Can you run inside and grab a plaster in UK?

In Australia they are sometimes referred to as sticking plaster but bandaid is far more common,
Xe4
Banned
(09-26-2017, 12:39 AM)

Originally Posted by Aquavelvaman

Next up from Kleenex, "It's called a facial tissue you moron"

Kleenex already pretty much became genericized both legally and popularly. Their trademark troubles are the fear of most other companies like Velcro and the such.
xevis
Banned
(09-26-2017, 12:41 AM)

Originally Posted by CornDogg

I velcroed my medical supplies to the wall in case I'm ever in urgent need of a bandaid. Then I grabbed some kleenex and googled some...nevermind.

You forgot to Xerox!
Elaugaufein
Member
(09-26-2017, 12:41 AM)
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Originally Posted by Alfredo

I started to call them "personal watercraft" after learning that Jet Ski is a brand.

I'm actually a little surprised that Jet Ski and Rollerblade were ever granted in the first place given that they are effectively combinations of common words that serve as a descriptor of the product. I can at least feel some degree of sympathy for Velcro but I just want to point and laugh at those two.
GDGF
Soothsayer
(09-26-2017, 12:42 AM)
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That was kind of amazing.

I'll try to oblige.
louiedog
Member
(09-26-2017, 12:42 AM)
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I was helping someone repair something that the velcro came off of recently by using some old scrap. I asked them to hand me a piece and they gave me the wrong side so I asked for the other one. They got confused and so I had to explain that each side of velcro is different and that's how they grab each other. I used the term "hook and loop" during this and they thought I was making it up.
The Jazz Cabbage Master
Member
(09-26-2017, 12:43 AM)
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The company I work for makes medical braces and we love our Velcro. This is going around the office lol
Angry Grimace
Two cannibals are eating a clown. One turns to the other and says "does something taste funny to you?"
(09-26-2017, 12:46 AM)
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Originally Posted by Kinsei

Hook and loop doesn't make any sense. There is no hook or loop.

That's all velcro is.
GetSomeSponge
Member
(09-26-2017, 12:46 AM)

Originally Posted by Phu

Honey, Jimmy scraped his knee! Can you run inside and grab a plaster in UK?

Yes.
Kurdel
Banned
(09-26-2017, 12:48 AM)
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Wow, that was the best corporate branding music video I have ever seen!

Looks like something out of Rick and Morty
Woffls
Member
(09-26-2017, 12:49 AM)
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The last thing I expected was to finish watching that video and think "you know what, Velcro, I might just do that".
A.J.
Banned
(09-26-2017, 12:54 AM)
I prefer Fuzzy Stickers to Hook and Loop
Addi
Member
(09-26-2017, 12:56 AM)
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There's not a word for it in english? In french it's called scratch, because of the sound it makes.
Vulcano's assistant
Banned
(09-26-2017, 12:57 AM)
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In what kind of world do those people mad at this in the comment section live in?

I think some have started to forget how to consume media or just plain got to wrong idea to begin with by getting their world news out of comedians and YouTubers, so in their eyes this is as serious a public announcement as they get.
FyreWulff
I Spit Hot Fyre
(09-26-2017, 12:59 AM)

Originally Posted by Kintaco

Wasn't aware they could lose a trademark by it being used generally like that.

It's happened multiple times.

Heroin was a trademark, for example.
Stabby McSter
Member
(09-26-2017, 01:00 AM)
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Originally Posted by Madness

Game Boy had this too. He's playing his Nintendo and Game Boy even if it was an advance etc. For a while Xbox 360 had this same thing. People kept saying everyone playing their Xboxes.

don't they still do that for xbox? i definitely don't say xbox one in conversation
louiedog
Member
(09-26-2017, 01:02 AM)
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Originally Posted by FyreWulff

It's happened multiple times.

Heroin was a trademark, for example.

https://en.wikipedia.org/wiki/List_o...zed_trademarks
Keasar
Member
(09-26-2017, 01:02 AM)
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Edit: Wrong thread. :P

Also, it's goddamn velcro.
ThreePiMatt
Member
(09-26-2017, 01:03 AM)

Originally Posted by Easy_D

The brits call it a bleedystopper, not to be confused with women's sanitary pads

I can't tell if you're being serious.

That said, a poor attempt at a viral video isn't going to stop anyone from calling non-Velcro things as Velcro. But then again, consumers are under zero obligation to give an crap anyhow. Its not our job to protect their trademark. Maybe they can actually do something against retailers who use the wrong terminology, policing that would be a bitch though.

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