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Zeyphersan
Member
(03-20-2017, 10:41 PM)
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Dare I buy AR glasses? Absolutely. I'm very into this
Bboy AJ
Banned
(03-20-2017, 10:55 PM)
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What companies own the underlying tech? What stocks should we buy, mashout?
hanspampel
Banned
(03-20-2017, 11:03 PM)

Originally Posted by jelly

I would laugh if Microsoft got beat again.

beat in what way?
commercial AR is the place to be

remains to be seen, if Apple can deliver on the corporate level.
just because it's Apple does not imply an automatic success.
not to mention, that Apple only has 2 big successes in its entire history and Microsoft only got beat once



i'm definitely curious, what they will bring. and i hope AR / VR / MR will bring many benefits to all of us
Last edited by hanspampel; 03-20-2017 at 11:05 PM.
Epsilon-delta
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(03-20-2017, 11:04 PM)
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Cool.

My grandkids will use AR to experience how the world was before climate change took a dump on Earth.
Possumowner
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(03-20-2017, 11:25 PM)
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All for the small price of...Your soul
demon
I don't mean to alarm you but you have dogs on your face
(03-20-2017, 11:37 PM)
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Originally Posted by jstripes

I do to. One of the the problems with VR is that it's an inherently anti-social technology, you're literally cutting yourself off from the world, and humans are social creatures.

I love VR, but it's only really good for escapes.

sounds like videogames to me.
mashoutposse
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(03-20-2017, 11:51 PM)
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Originally Posted by Epsilon-delta

Cool.

My grandkids will use AR to experience how the world was before climate change took a dump on Earth.

https://en.wikipedia.org/wiki/Ready_Player_One
gamz
Member
(03-20-2017, 11:55 PM)
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as many of us has been saying forever. AR is the future.
Dhx
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(03-20-2017, 11:56 PM)
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Originally Posted by hanspampel

...that Apple only has 2 big successes in its entire history and Microsoft only got beat once...

My money is on Microsoft engineers at this point as well, but you're making large errors here.

Just in recent history the 'big successes' are much more numerous.

MacBook
iPod
iTunes
iPhone
iPad
gamz
Member
(03-20-2017, 11:58 PM)
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Originally Posted by Dhx

My money is on Microsoft engineers at this point as well, but you're making large errors here.

Just in recent history the 'big successes' are much more numerous.

MacBook
iPod
iTunes
iPhone
iPad

Not really a success like the others you mentioned.
ZeroFate
Member
(03-21-2017, 12:25 AM)
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Originally Posted by SG-17

Apple Focus.

Ding ding ding. I hope someone at Apple has actually played Horizon for inspiration.
jstripes
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(03-21-2017, 12:27 AM)
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Originally Posted by gamz

Not really a success like the others you mentioned.

MacBook Air.

Sold like crazy, started the whole Ultrabook trend.
jstripes
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(03-21-2017, 12:30 AM)
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Originally Posted by Mindlog

And yet it was an AR product (Google Glass) that was labeled far more anti-social and met with a virulent response unlike anything released as a VR device.

The distinction between AR/VR is a very temporary condition.

I think the negative reaction to Google Glass was partially due to nearly every person pictured wearing one looking creepy af, and the "fuck you" attitude that went along with it.
Fuchsdh
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(03-21-2017, 12:31 AM)
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Originally Posted by poppabk

But apple had the iPhone, the iPad and the MacBook air in quick succession. Then nothing really of any substance, just iterations. Things like force touch failed to be the next big thing, and the watch failed to redefine the market segment like people were hoping.

"People" aka crazy analysts. The watch is doing great. It's only a "failure" from the perspective of the "every product Apple puts out now should be the iPhone."

Originally Posted by jstripes

I think the negative reaction to Google Glass was partially due to nearly every person pictured wearing one looking creepy af, and the "fuck you" attitude that went along with it.

Google's biggest mistake was letting Glass' ambassadors be creepy tech libertarians who were willing to pony up for it. It just fit into every conceivable stereotype of the out-of-touch techie ruining San Fran.

But it'll be interesting to see how AR develops. The stuff with HoloLens seems like it's targeting a professional niche, why you have to assume whatever Apple puts out will be consumer-focused, which means I dunno how soon we'll actually see something, or even whether they approach this like the iPhone (a fully-conceived product out the gate) or the Apple Watch (a looser idea of the device they'd hone after they saw how people actually used it.)
Last edited by Fuchsdh; 03-21-2017 at 12:35 AM.
Duxxy3
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(03-21-2017, 12:31 AM)
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Augmented reality has a much wider appeal than virtual reality. Definitely interested to see what they do with this.
gamz
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(03-21-2017, 12:32 AM)
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Originally Posted by jstripes

I think the negative reaction to Google Glass was partially due to nearly every person pictured wearing one looking creepy af, and the "fuck you" attitude that went along with it.

And the only thing it really did was record. Which is really creepy and anti-social.
Fewr
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(03-21-2017, 12:33 AM)
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Originally Posted by Host Samurai

I'm gonna try and design an augmented reality app that can read people's power levels.

Give me 10!
Mr. Wonderful
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(03-21-2017, 12:33 AM)
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Originally Posted by Chittagong

I just don't believe that Apple has an innovation engine anymore. They do solid incremental and follower products, but their 'major initiatives' since iPad have all been pretty 'eh' (TV 4, Watch, Music) or failed altogether (Car). They are now a big corporate, and can throw money and people on areas they think are cool, but they haven't got the culture for institutionalised big scale innovation.

This is how I feel as well. I'm skeptical that Apple will blow me away like they used to.

Especially since they need to tell me why I want AR.
Angelus Errare
this looks like one of those Final Fantasy games lionhead always makes
(03-21-2017, 12:34 AM)
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Originally Posted by Epsilon-delta

Cool.

My grandkids will use AR to experience how the world was before climate change took a dump on Earth.

hanspampel
Banned
(03-21-2017, 12:49 AM)

Originally Posted by Dhx

My money is on Microsoft engineers at this point as well, but you're making large errors here.

Just in recent history the 'big successes' are much more numerous.

MacBook
iPod
iTunes
iPhone
iPad


Mac (more of a past success. not that big currently anymore) and iPhone. That's it
There is a reason Apple is called a one trick pony
iPod was the base for iPhone and died with the iPhone
iTunes is a side product, nothing unique and nothing people could not live without. some people still hate it and other still don't even know it. especially today, when your iPhone is synced via cloud and you don't need iTunes anymore
iPad is not a big success and just a bigger iPhone. side product, too if you want to name it that way.



Just like Microsoft has 3
Windows, productivity software and Cloud

Amazon has 3
ecommerce, cloud and digital content

Google has also 3
Search, Android and services
Last edited by hanspampel; 03-21-2017 at 12:51 AM.
jstripes
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(03-21-2017, 12:54 AM)
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Originally Posted by Fuchsdh

Google's biggest mistake was letting Glass' ambassadors be creepy tech libertarians who were willing to pony up for it. It just fit into every conceivable stereotype of the out-of-touch techie ruining San Fran.

Yup. Genuine privacy concerns ordinary people had were met with a smugly hostile "I don't give a shit. You're in public, so you have no right to privacy. Get used to it."

Originally Posted by hanspampel

Mac (more of a past success. not that big currently anymore) and iPhone. That's it
There is a reason Apple is called a one trick pony
iPod was the base for iPhone and died with the iPhone
iTunes is a side product, nothing unique and nothing people could not live without. some people still hate it and other still don't even know it. especially today, when your iPhone is synced via cloud and you don't need iTunes anymore
iPad is not a big success and just a bigger iPhone. side product, too if you want to name it that way.

How old are you? The iPod was a cultural phenomenon. And it died with the iPhone because Apple smartly let the iPhone cannibalize it. As for iTunes, it made legally buying music digitally safe and simple.
Last edited by jstripes; 03-21-2017 at 12:57 AM.
Rembrandt
Banned
(03-21-2017, 12:56 AM)
in. let's start this ar race.
Pie and Beans
Look for me on the local news, I'll be the guy arrested for trying to burn down a Nintendo exec's house.
(03-21-2017, 12:58 AM)
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Excited just to see the doublespeak ads about how a full 360 immersive VR view is clunky and wrong while a small FoV AR box infront of you is practical and sleek.
bounchfx
Member
(03-21-2017, 01:01 AM)
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considering AR is quite literally the future, I'm not too surprised. Looking forward to seeing how they handle it
jstripes
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(03-21-2017, 01:03 AM)
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Originally Posted by Pie and Beans

Excited just to see the doublespeak ads about how a full 360 immersive VR view is clunky and wrong while a small FoV AR box infront of you is practical and sleek.

AR and VR don't necessarily compete with each other. They're different ideas for different situations.

You can't go hang out with your friends with a VR headset strapped to your face, specifically.
Ambitious
Member
(03-21-2017, 01:08 AM)
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And yet another new product (line) to waste resources on instead of finally fixing their shitty-ass software. Great.
It's gonna be half-assed anyway, because that's what Apple does. This'll be hilarious.
hanspampel
Banned
(03-21-2017, 01:09 AM)

Originally Posted by jstripes

Yup. Genuine privacy concerns ordinary people had were met with a smugly hostile "I don't give a shit. You're in public, so you have no right to privacy. Get used to it."



How old are you? The iPod was a cultural phenomenon. And it died with the iPhone because Apple smartly let the iPhone cannibalize it. As for iTunes, it made legally buying music digitally safe and simple.

Old enough, but not to old, to be familiar with the iPod and iTunes. neither the iPod and definitely not iTunes defines Apple as a company in its history

The Walkman was a cultural phenomenon, too
Xbox is kinda big next to Playstation and Nintendo
Amazon has its Fire devices
Still those products / services don't define said companies.

core business. side business. complementary business. leverage one of your business for another.
you don't see the difference between digital content for Amazon and Apple?
it's a prime example for that
Wollan
The reason why I will never ever be banned.
(03-21-2017, 01:13 AM)
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The sooner this arms race takes off the better. Lots of hardware jokes at Microsofts expense in the last decade with Zune, Kinect, Windows Phone etc but their computers are ace and they are currently well ahead of the competition in AR.
jstripes
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(03-21-2017, 01:22 AM)
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Originally Posted by hanspampel

Old enough, but not to old, to be familiar with the iPod and iTunes. neither the iPod and definitely not iTunes defines Apple as a company in its history

The Walkman was a cultural phenomenon, too
Xbox is kinda big next to Playstation and Nintendo
Amazon has its Fire devices
Still those products / services don't define said companies.

core business. side business. complementary business. leverage one of your business for another.
you don't see the difference between digital content for Amazon and Apple?
it's a prime example for that

The Walkman absolutely defined and defines Sony as a company. To say it doesn't is a massive display of wilful ignorance. It defined their ingenuity, technical expertise, marketing savvy, and attention to detail. Not only did it define Sony, it helped define a whole decade. I loathe using the word, but it was iconic.

A product line being obsolete today does not lessen its cultural impact.

I'll give you Microsoft's Xbox and Amazon's Fire, because they've never been the face of their companies.

Back to the iPod, for most of the '00s it was the item to have. Black silhouettes with white earbuds against colourful backgrounds dominated TV screens and billboards. No other personal music player mattered. The fact that it got absored into phones by the nd of the decade is irrelevant.
Freestyler
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(03-21-2017, 01:22 AM)
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Originally Posted by hanspampel

Old enough, but not to old, to be familiar with the iPod and iTunes. neither the iPod and definitely not iTunes defines Apple as a company in its history

Are you for serious? The iPod basically defined portable gadgets and portable music for the decade of 2000-2010. It was Apple's comeback product.

To write off the iPod because the iPhone is now bigger, is so wrong it's not even funny.
gamz
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(03-21-2017, 01:26 AM)
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Ipod saved Apple. There's zero doubt about that.

It was at that point Apple went mainstream on coolness.
demon
I don't mean to alarm you but you have dogs on your face
(03-21-2017, 01:38 AM)
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Originally Posted by gamz

And the only thing it really did was record. Which is really creepy and anti-social.

Yep, even though some people want to pretend there's nothing creepy about it because "selfies" and "progress" and "lol luddites". Walking around with a video recorder strapped to your face is weird and totally tonedeaf to other people's discomfort and sense of privacy and personal space.
gamz
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(03-21-2017, 01:39 AM)
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Originally Posted by demon

Yep, even though some people want to pretend there's nothing creepy about it because "selfies" and "progress" and "lol luddites". Walking around with a video recorder strapped to your face is weird and totally tonedeaf to other people's discomfort and sense of privacy and personal space.

Which is why MS always showed the Hololens inside your house or in a business.
LordOfChaos
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(03-21-2017, 01:42 AM)
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Kinda just want them to make a Daydream clone. The iPhones funny enough have some of the best smartphone chips for VR, with low throttling. Just, the resolution would need to be upped first.
Michael F. Assbender
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(03-21-2017, 01:42 AM)
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Originally Posted by hanspampel

Old enough, but not to old, to be familiar with the iPod and iTunes. neither the iPod and definitely not iTunes defines Apple as a company in its history

The Walkman was a cultural phenomenon, too
Xbox is kinda big next to Playstation and Nintendo
Amazon has its Fire devices
Still those products / services don't define said companies.

core business. side business. complementary business. leverage one of your business for another.
you don't see the difference between digital content for Amazon and Apple?
it's a prime example for that

So many words to say so little.

The Xbox and the Fire didn't change culture. They didn't alter how the world did things.

The iPod was a legit cultural revolution, and iTunes completely altered how people consumed music. Hell, iTunes is still the largest music retailer in the world and, with the iPod, helped lift Apple from near-obsolescence to king of the business world.

To discount that is ludicrous.
jstripes
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(03-21-2017, 02:27 AM)
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Originally Posted by plop

So many words to say so little.

The Xbox and the Fire didn't change culture. They didn't alter how the world did things.

The iPod was a legit cultural revolution, and iTunes completely altered how people consumed music. Hell, iTunes is still the largest music retailer in the world and, with the iPod, helped lift Apple from near-obsolescence to king of the business world.

To discount that is ludicrous.

People evaluate iTunes entirely on the surface, but the store was a bigger deal than they realize.

Before the iTunes Store, the major labels were stubbornly set on running their own digital storefronts. Apple had to negotiate and bring them together under one roof.

Buying a digital single? The labels wanted you to buy the album. Apple had to press for single track purchases.

Making a 99 purchase with a credit card? "No fucking way", said the credit card companies at the time. Anything less than $10 was rare. That was another round of heavy negotiations by Apple, with results that spread far and wide beyond iTunes.

DRM? That was the unfortunate price to pay to get record labels on board with iTunes. Once iTunes had a hold on the industry, Apple went back to the negotiation table to remove DRM from music purchases.

Valve's Steam platform, of all things, for example, is the result of Apple's work.
shoelacer
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(03-21-2017, 02:30 AM)
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Apple Glasses? Good god, why? No one wants shit like google glass or smartwatches
hanspampel
Banned
(03-21-2017, 02:59 AM)

Originally Posted by plop

So many words to say so little.

The Xbox and the Fire didn't change culture. They didn't alter how the world did things.

The iPod was a legit cultural revolution, and iTunes completely altered how people consumed music. Hell, iTunes is still the largest music retailer in the world and, with the iPod, helped lift Apple from near-obsolescence to king of the business world.

To discount that is ludicrous.

you vastly overestimate both the iPod and iTunes. or maybe you just don't get my point
and i already gave the iPod the credit it deserves to lead to the iPhone

but beside that, it's nothing major impactful in the tech world. sure as hell not like the iPhone, Windows, Google search, the cloud, ecommerce or potentially AR/VR/MR
it was a "me, too" device. had a short life and is now completely dead and irrelevant


also iTunes did not change how people consume music
streaming and YouTube did and still is.
especially if you look beyond the US. iTunes was never big outside the US.
how many people pay for digital music downloads? how many listen to music on YouTube and via streaming?


iTunes is in the same boat like the iPod. A product / service, that lead to something really gamechanging. It's a short transition product / service, that never got huge or will be around a very long time.

And as i said. you can give them credit for that, but they're not Mac or iPhone
Same like i don't say Blackberry and Windows Mobile altered how the world did things. It was the iPhone
hipbabboom
Huh? What did I say? Did I screw up again? :(
(03-21-2017, 03:09 AM)
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They should call it something cool like iEmptyRefractor.
MomoPufflet
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(03-21-2017, 03:29 AM)
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Wake me up when the delivery device is holographic projection and I don't have to look through stupid glasses or a phone screen. That stuff is so utterly lame.
Zeyphersan
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(03-21-2017, 04:22 AM)
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Originally Posted by hanspampel

also iTunes did not change how people consume music
streaming and YouTube did and still is.
especially if you look beyond the US. iTunes was never big outside the US.
how many people pay for digital music downloads? how many listen to music on YouTube and via streaming?


iTunes is in the same boat like the iPod. A product / service, that lead to something really gamechanging. It's a short transition product / service, that never got huge or will be around a very long time.

You're fuckin nuts, man
newshinycd
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(03-21-2017, 04:26 AM)
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I came here for Futurama jokes.

Anion
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(03-21-2017, 04:31 AM)
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Originally Posted by Wowfunhappy

Hate to be the downer but my gut reaction is that this will mostly fail, not unlike the Apple Watch.

Apple Watch didn't fail tho LOL
CreepingFear
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(03-21-2017, 04:33 AM)
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Originally Posted by Agent AA1

Apple Watch didn't fail tho LOL

Can't say it changed the world though like the iPhone or even iPad.
Ninja Scooter
bow down to the
Kings in Raider hats
(03-21-2017, 04:38 AM)
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Originally Posted by CreepingFear

Can't say it changed the world though like the iPhone or even iPad.

if the barometer for success or failure is "did it change the world?" then almost every product ever is a failure.
asagami_
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(03-21-2017, 04:40 AM)
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I don't like Apple, but if someway they mainstream this technology... OMG I will buy it first day.
Thezez
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(03-21-2017, 04:42 AM)
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Originally Posted by hanspampel


also iTunes did not change how people consume music
streaming and YouTube did and still is.
especially if you look beyond the US. iTunes was never big outside the US.
how many people pay for digital music downloads? how many listen to music on YouTube and via streaming?

iTunes and the iTunes Music Store in particular absolutely changed how people consumed music. The music industry had absolutely no idea how to deal with the internet in the late 90's/early 2000's, Napster had taken over. Then along came iTunes (along with a handful of other services) offering songs with the convenience and instant gratification of Napster, for 99c a pop. Consumers got decent sounding songs in a flash, artists got paid, everybody wins.

Pair that with an iPod and the service was practically untouchable in the mid 2000s. Yes better technologies and services came along, but the iTunes/iPod combo was a revolution, and Apple likely wouldn't exist today without them.
Ninja Scooter
bow down to the
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(03-21-2017, 04:44 AM)
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something tells me anybody trying to downplay iTunes and how it shaped the modern music business wasn't old enough to remember the world (especially in terms of online) pre-iTunes.

The music industry was absolutely fucking clueless about how to deal with the internet and song downloading until Jobs and Apple gave them the kick in the ass.
choco-fish
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(03-21-2017, 04:48 AM)
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Won't this type of technology be prohibitive to people who already wear glasses? Are apple going to offer a prescription service for the specialised glass technology to make it usable for people like that?

On another note I think AR is going to potentially present a huge issue from a security and privacy point of view, both for governments and people on the street, I assume it will have built in facial recognition too and will be pulling huge amounts of visual metadata? google glasses was just a glorified tech demo and it faced quite a bit of backlash.
Blablurn
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(03-21-2017, 04:49 AM)
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Apple could totally pull off those glasses. I'm sure.

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