As much as Levesque is reimagining WWE, the internet has changed the entire business of pro wrestling.
The internet has changed the world, said Levesque. We are the most opinionated people in the world now. You can find someone who will agree with you no matter what you think. You just go on the internet and, if you look hard enough, youll find someone who agrees with you. Gone is the day that everybody loves this one character, gone is the day that everybody hates this character. If you make a bad guy, there will be a group of people who love that character. Hes Darth Vader, hes the bad guy, and theyll love every evil thing he does. If you make a good guy, there are people who will love him, but there is the same group of people who will hate him. The fact of the matter is everybody will look at John Cena and say, John Cena has consistently been this Super Cena character and how can they not hear that half this arena hates him? You know what we hear? Tickets selling.
I spoke with John in 2004 when I was going to work with him at WrestleMania, and he was a little bothered by the fact he was getting booed. I said to him, Dude, its sold out. What do you care? You are the Yankees and the Red Sox in the same game. You cannot dictate to people anymore.
