What's funny to me is that the escalation of all this really highlights how the NFL has become such a weird channel for nationalism.
It's not weird at all when you think of it from a marketing standpoint. The demographics of who the US might want to recruit and who the NFL targets are fairly similar. On top of that they know it's a place young kids watch and get their role models. Dept. of Defense figured this out and paid the NFL to make things even more patriotic. What you get is young kids seeing that shit on the TV every day. They see their current sports role models looking up to the military and they think "Hey, I can be one of those people that Aaron Rodgers or Tom Brady (or whoever) really looks up to. I can be
their hero."
On top of that it's a bit of lifestyle marketing. It gives the older vets and people who've already invested into that worldview comfort and piece of mind that the military is great.
It's genius marketing for recruitment and probably well worth every fucking dime the DOD paid in for it and then some.
I'm honestly confused as fuck. They are kneeling during the anthem to protest police brutality? What does the Anthem have to do with police? I have no problem with them kneeling. I think hardcore patriotism is ridiculous, especially at a fucking football game, or any sport in general.
Well, follow what I just said up there. The Dept. of Defense and the NFL are using these stars as pawns to recruit young Americans join up. Black role models are being used to entice younger black Americans into joining the military and going off to fight in wars for a country that still doesn't treat them as equals.
In a broader sense, though, they're kneeling during the anthem as a way of mourning that the ideals of the country and that flag don't yet fully apply to our fellow black citizens. It's not just police brutality, it's our society as a whole that still oppresses people of color.