It's been clear that the company lacks a clear vision for a long time now. The Vita screams this out to me, personally. Vita is just about the most "obvious" thing they could have done. Instead of forging a new direction they just seemed to slap on everything that could possibly have been successful before and hope for the best. They are being outmaneuvered by pretty much all of their competition because their competition has a clear focus and vision for their products.
Since Sony's vision seems to be unclear or muddled, that comes across to consumers.
My suggestions have long been to cut the TV division and cut the handheld division. Everybody says to cut the television division now but Kaz doesn't even seem to want to do that entirely.
Cutting their handheld division would be a huge mistake.
Honestly, the biggest opportunity for Sony would be in the mobile space.
The problem is they are still stuck in the backwards ass notion that they can create proprietary hardware and sell high end games on only one device.
They need to embrace the market reality of iOS and Android. They need to recognize that this is a huge market place for games, and not just the shovelware variety.
They would have huge success if only they brought the playstation brand and lineup to the iPhone and Android.
If they do not execute on this in the coming years, it will be a colossal misstep that will end up costing them severely because it's an untapped market of consumers and Sony is one of the best and only players in the industry that can provide this high-end software platform.
Vita is a great device, but there's no way it's going to make Sony much money in the long run because the handheld landscape has entirely changed. They need to put out a cheap controller adapter that turns any phone into a Vita. Period. It solves the problem of people not wanting to buy and carry around multiple portable devices. It embraces the reality that EVERYONE only wants to carry their phone, and if all it takes to be able to play serious games is buy a cheap little adapter, then that's a very small barrier to entry than what they have now that requires people to buy a $250 separate handheld system.
