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Marvel explains their games strategy (2017 edition): Talks exclusives, partners, more

Slayven

Member
It makes too much since to build up lesser known characters, esepcially when folks are all in Marvel. 10-20 years from now kids will be grown up and Know who Mr.Negative and Ego are. Instead of retreading Doc Ock and Rhino for the billionth time
 

Wereroku

Member
I can see why they went with Spiderman, given his immense popularity, but lowkey I wish they would have gone with Dr. Strange or Thor.

Those two IPs have such unique and exotic lore/mythos to draw from.
Maybe ssm will convert the god of war engine into a thor game after they are done.
 

JP

Member
Yep. Marvel approached Sony to make an "Uncharted-quality" Marvel game. Sony wanted Insomniac for the job. All parties agreed. Not sure when Spider-Man became the game but it wasn't like the whole thing was planned out from the beginning by Marvel.
Yeah, one of the quotes from Marvel about this previously was that they wanted a game to be produced in the way that first party Sony games are produced. When Marvel approached them Sony went to Insomniac as they obviously have a very good history with them.

Although it is developed by Insomniac it is being treated very much as a first party game by Sony, as Marvel required, which means Insomniac will get the same support and funding that their first party studios get.

Hopefully, it will work out being a really good deal for all three parties and also the people who play the game. It certainly looks pretty damn good to me. :)
 

Nirolak

Mrgrgr
Could we see Avengers Tower as part of NYC skyline in Sony's Spider-Man game? Or would that not be allowed?

Vice versa, could sony's Spidey (In the white Spider costume) appear im another devs Marvel game as a cameo?
I imagine this is more of a question of "Would they want to do this?"

Like we have a LEGO Marvel game coming out with hundreds of characters, but I don't know if they want to add Insomniac Spider-Man on top of Spider-Man, Spider-Gwen, Miles Morales, Spider-Man 2099, and Noir Spider-Man, all of whom are already in the game, and are all more distinct than Spider-Man with a white logo.
 

jon bones

hot hot hanuman-on-man action
It makes too much since to build up lesser known characters, esepcially when folks are all in Marvel. 10-20 years from now kids will be grown up and Know who Mr.Negative and Ego are. Instead of retreading Doc Ock and Rhino for the billionth time

yeah, and i suspect the square Avengers game does not feature hulk/iron man/cap as the focus

itll be the second wave - black panther, captain marvel, etc

they said they want the MGU to be diverse

Yep. Marvel approached Sony to make an "Uncharted-quality" Marvel game. Sony wanted Insomniac for the job. All parties agreed. Not sure when Spider-Man became the game but it wasn't like the whole thing was planned out from the beginning by Marvel.

wow nice

Marvel i love this new game initiative
 
Mentioning this again, but no, Marvel was the one that wanted Sony+Insomniac together, which they did by approaching them directly, and then allowing them to choose which Marvel franchise they wanted.

And this is weird because…?

Sony's exclusives are the benchmark for everyone else. This goes with what I was saying they meant when they said they wanted a hit. They're thinking just as much critically as they are commercially, maybe more so.

You go to Sony for that right now.
 

Slayven

Member
yeah, and i suspect the square Avengers game does not feature hulk/iron man/cap as the focus

itll be the second wave - black panther, captain marvel, etc

they said they want the MGU to be diverse



wow nice

Marvel i love this new game initiative

Sooon

5064463-tumblr_nssnp995oz1qeqrifo1_1280.jpg
 

Lingitiz

Member
And this is weird because...?

Sony's exclusives are the benchmark for everyone else. This goes with what I was saying they meant when they said they wanted a hit. They're thinking just as much critically as they are commercially, maybe more so.

You go to Sony for that right now.

Where did I disagree with you? I never mentioned it was weird (in fact I think it's a great decision and will benefit the game greatly) I'm just correcting the mention that people think Marvel and Sony set out to make a Spiderman game and auctioned it off to the best partner, which isn't what happened. Marvel had partners in mind and a type of game they wanted to make.

I think the other great thing here and probably a reason they wanted to work with Sony: going first party removes a lot of the license stigma that generally saddles most superhero games like this. It says that they're really fucking serious about making this an incredible game.
 

Skeeter49

Member
What I find strange is that Sony didn't give it to their internal studio that makes super hero sand box games and instead gave it to a 3rd party though I imagine Sucker punch must have been busy
Think there was an ex SP dev on Gaf who said SP likes creating their own games from the ground up, and they wouldn't take another's IP to work on.
 

Neoxon

Junior Member
So still no X-men games? :(
With the Fox ban coming to an end, there's hope on that front. Hopefully MvCI & Lego Marvel 2 are the last major Marvel games impacted by that bullshit (& Spider-Man, but I doubt that the ban would do much to that besides limit cameos & remove the Baxter Building from NYC).
 

Lifeline

Member
Maybe ssm will convert the god of war engine into a thor game after they are done.

Nah, Captain America game.

giphy.gif


I find their decision to greenlight a Spider-Man game as a PS4 exclusive very strange. If the goal is to make an Arkham-level hit then it really should have been multiplatform. Was there a special condition in place due to the movie rights or did they just like Sony's pitch the best?

They've said before they liked Sony's first party output and wanted Sony to treat Spider-Man like a first party game. I'm guessing Sony then chose Insomniac as the devs.

This was their first move into this initiative so I'm sure they wanted to go with a reliable publisher.

Yeah I was hoping this question would be answerd, since apparently Marvel went to Insomniac through a Sony producer, but apparently did not specify that Spiderman was the property the wanted them to work on. They just wanted Insomniac to make a game. So it's possible Marvel liked the working relationship between Sony and Insomniac and decided to piggyback off of that instead of choose another third party publisher.

It's actually the other way around. Marvel came to Sony to get a game made which they would treat as a first party title. Sony then decided on Insomniac since they've worked together before and insomniac had an open world next gen engine already built.

The interview is here:
https://youtu.be/wdWt2HFvWRk
 
It will be interesting to see what they choose for the games.
I'm not saying it will or won't. I'm saying it can be, regardless of platform.

But if you wanna take it there, nothing we're seeing would suggest it can't reach the highs of that series
We will see but there is a major differences between this game and Arkham Aslyum more than characters and what type of game it is. To me it's another Spider Man game that been done before. With Arkham, it started it's own path with the ideas and mechanics in the game.
 
With the Fox ban coming to an end, there's hope on that front. Hopefully MvCI & Lego Marvel 2 are the last major Marvel games impacted by that bullshit (& Spider-Man, but I doubt that the ban would do much to that besides limit cameos & remove the Baxter Building from NYC).
Then my dream game can happen! Raven making a sequel to their Wolverine game.
 

HStallion

Now what's the next step in your master plan?
Let me ask, are the guys behind Hulk Ultimate Destruction still at Radical Entertainment or have they moved on? If so get those dudes together, give them a fucking budget and gimme Hulk Total Destruction or Hulk Galactic Destruction or just gimme some open world Hulk smashing.
 

CamHostage

Member
You're less likely to get any publishers/developers who want to make a game entirely centered around someone people have never heard about, as that defeats the purpose of paying Marvel lots of money to make a game.

That said, Deadpool was pretty well unknown to the masses before the movie, and Activision got those rights, so a lesser but rising character may not be the wrong bet. (Although since Deadpool was a one-off studio-closer for Activision despite being a good time might be evidence that

Now we just need Lucasfilm to follow this. EA hoarding the Star Wars rights is terrible, as they only seem interested on AAA games for the IP outside mobile, and even then they can only make that many games at a time.

I like Marvel's approach, but if we're comparing the two, the math is in EA's favor so far...

There's already one game Star Wars out from the EA/LucasFilm deal, and another one due this year and at least two-three more that we know of in active development, plus there was still wiggle room to let WB do LEGO SW TFA.

Marvel Interactive has yet to ship a console game, has one that's a year away, and the only other one (Square/CD's Avengers) is as far as we know just a logo at this point.

(*EDIT - I'm wrong, I wasn't aware that Telltale's GotG was considered to be part of this deal. So they're tied up as far as shipped product.)

In any case LucasArts "hoarded" the Star Wars rights for the most part when it was its own publisher, so I'm not sure the difference is so clear between EA or LucasArts being the common brand? Yes, LucasArts pumped out a ton more Star Wars games back in the day, but back in the day everybody pumped out tons of games; a modern LucasArts might or might not publish more Star Wars games than EA and mobile/PC partners have.

Tied to Activision for 13 years?! Poor sonsofabitches. That's a tough break.

Heh, there was a LOT of shit in there, but Activision had its studios make some really great Marvel games as well. We'd be very lucky comic book fans if Marvel Interactive in the next 13 years produced a roster as diverse and strong as Spider-Man 1/2/Ultimate, Wolverine, X-Men: Mutant Academy (eh?), Deadpool, Ultimate Alliance... okay, so not 13 years worth of straight loveliness, but when Activision gave a studio time and budget to hit, they hit.
 

FoneBone

Member
Let me ask, are the guys behind Hulk Ultimate Destruction still at Radical Entertainment or have they moved on? If so get those dudes together, give them a fucking budget and gimme Hulk Total Destruction or Hulk Galactic Destruction or just gimme some open world Hulk smashing.
Radical was shut down after Prototype 2 flopped.
 
This all reads like vapid PR after seeing his how terribly they've allowed Capcom to screw up the quality of what should be one of their flagship efforts (MvC:I). Frankly I'm still trying to figure out how the hell Capcom could screw up such a sure thing so horribly but I guess I shouldn't be too surprised after SFV. It's just you'd figure Marvel wouldn't be crazy about having their characters and name attached to such a horrid shoddy looking product.
 

CamHostage

Member
It will be interesting to see what they choose for the games.

It does seem weird that we've seen so few of these deals. The last Activision Marvel games were Deadpool/ASM2 in 2013/2014, and even then it seemed clear that Marvel was looking for a new partner for its brands (we just didn't know that what they were actually looking for was "partners".) There was no Avengers game but for mobile and the LEGO titles (one in development fell apart), the SEGA movie games petered out in 2011, and the gaming front has been relatively superhero-light since Marvel sold in 2009 despite its brand skyrocketing over that time. Even after Sony shocked everybody with this sweetheart partnership, we haven't seen every studio go running to be friends with Marvel Interactive (and if they have, we've not seen anybody but Square Enix get a handshake out of it so far. I expected E3 to have at least one Marvel announcement from some major publisher, but no new boo since the Square deal.

I wonder if it's pure quality they're being choosy about, or if it's also gameplay concepts? Like are they looking for strategy companies and RPG companies, or can we expect just a lot of AAA hero beat-em-ups with variations on their power sets?
 

dracula_x

Member
This all reads like vapid PR after seeing his how terribly they've allowed Capcom to screw up the quality of what should be one of their flagship efforts (MvC:I). Frankly I'm still trying to figure out how the hell Capcom could screw up such a sure thing so horribly but I guess I shouldn't be too surprised after SFV. It's just you'd figure Marvel wouldn't be crazy about having their characters and name attached to such a horrid shoddy looking product.

Nope, it has nothing to do with MvC:I
They said basically the same thing about a year ago – http://www.neogaf.com/forum/showthread.php?t=1235407

Jay Ong has done two more interviews about Marvel's upcoming plans:
http://venturebeat.com/2016/06/16/j...-return-to-blockbuster-games-with-spider-man/
http://www.gamesindustry.biz/articles/2016-06-15-spider-man-leads-marvels-epic-new-console-strategy

Summary:
  • Jay's team is specifically focused on console-style games for Marvel. The mobile and social stuff is already hitting it out of the park, so his group is dedicated to making their console games great again.
  • Insomniac/Sony's Spider-Man series will be the only console Spider-Man series going forward. They want to find excellent teams and then dedicate the IPs to them so they can focus on quality. That's not to say Spider-Man can't be in a cross-over game, but you won't see something like Activision console Spider-Man games coming out alongside these. Jay explicitly says "The future of the Spider-Man console games is with Sony and Insomniac."
  • Movie tie-in games are over for Marvel. This is the same as their mobile strategy. All games will be given lengthy development cycles with all the budget they need and have no concerns about hitting a specific date tied to a movie/comic book/whatever. Marvel is very clear that developers cannot be rushed or underfunded if they're going to make great games.
  • That said, Jay notes that on the mobile side, the games tend to have tie-in events when films or certain initiatives like Women of Marvel launch. He doesn't explicitly commit to this happening on the console side, since it probably varies a lot per game, but don't be super shocked if you have downloadable skins or DLC for a game when a movie or comic book initiative comes out, especially if it's a living product.
  • When asked about whether Marvel's console games will have cross-overs and cameos like the films do, he states "The world's full of surprises. You never know."
  • Jay notes that in the past, they used to take about 30% of console game opportunities that are presented to them. These days it's more like 10%.
  • He's also clear that Marvel will only work with developers who they think will make excellent, top tier titles instead of just "good" games. So far their two publicly announced partners are Insomniac and Telltale. He speaks very fondly of the LEGO games, but IIRC that's run out of the mobile licensing division.
  • Marvel will also only work with developers who are clearly very excited about the IP itself instead of just the IP's money making potential. He notes that he can usually tell within the first 30 seconds if someone is actually passionate about the IP in question.
  • There's an implication that the publishing partner is also important to them. I imagine this is especially true for retail games.
  • Jay mentions that the success of the films and the success of their top mobile games, along with the break away from the movie game model, has resulted in way more developers being interested in working with them. He mentions that developers have even gotten more open to the idea during his two year tenure as titles like Marvel: Contest of Champions have crossed $200 million.
  • As for working with Insomniac specifically, Jay mentions that they're only 10 minutes away from the studio and 10 minutes away from Sony as well, so that they're in contact every day, which they think is very helpful for getting their new initiative going well. They also openly admit that Spider-Man is the most commercially successful superhero so they're more than happy to start with him.
  • Jay notes they have several other console games in development that will be revealed over the upcoming years. I probably wouldn't expect an immediate impending announcement (beyond perhaps unveiling Telltale's game) since he wasn't teasing any more reveals soon.

^ that was posted on Jun 17, 2016
 
Reminder that squeenix put Deus Ex on ice and has devs working on a combination of Tomb Raider and Marvel games in it's stead.

Any updates on that, Niro?
 

GKnight

Banned
I just want daredevil in a game...
And since he seems to have been lrftout of mvc again... I dont know if it will ever happen (no marvel nemesis doesnt count yuck)
 

Ploid 3.0

Member
So when is Blizzard getting the license to make a Marvel MMO?

They don't want it based on Gazillion's experience with Marvel Heroes. Gazillion has the right to do what they want with Fantastic Four on the PC version, and they got scolded for having a Fantastic Four event in the game when the last movie released. Blizzard is better off making a Star Craft MMO, or heck a Overwatch MMO. Complete freedom, no running every new skin, event, mission, cutscene, character/abilities, etc. through marvel first.

I just want daredevil in a game...
And since he seems to have been lrftout of mvc again... I dont know if it will ever happen (no marvel nemesis doesnt count yuck)


This don't count either, because he's totally not Daredevil.
 

GKnight

Banned
They don't want it based on Gazillion's experience with Marvel Heroes. Gazillion has the right to do what they want with Fantastic Four on the PC version, and they got scolded for having a Fantastic Four event in the game when the last movie released. Blizzard is better off making a Star Craft MMO, or heck a Overwatch MMO. Complete freedom, no running every new skin, event, mission, cutscene, character/abilities, etc. through marvel first.





This don't count either, because he's totally not Daredevil.

Not a fan of those type of games. Did appreciate him being in MUA 1 &2 though but its been a while.
 
That's my point. They say all this and yet are allowing Capcom to release what in almost every regard appears to be a very very shoddy product using their IP so clearly this is all just talk.
MvC3 is liked by many people and people have been asking for a new one for a long time. Makes sense that it'll be one of the first game Marvel greenlit since they decide to focus in games like this.

How MvC:I end up is all on Capcom for not commiting to the game like Sony. You can see that Sony spare no expense for SpiderMan and the opposite is true with Capcom that they really had no money to support the game because MvCI just felt really cheap.

I'm sure if MvCI end up bad. Marvel will no longer want to work for Capcom in the future.
 
MvC3 is liked by many people and people have been asking for a new one for a long time. Makes sense that it'll be one of the first game Marvel greenlit since they decide to focus in games like this.

How MvC:I end up is all on Capcom for not commiting to the game like Sony. You can see that Sony spare no expense for SpiderMan and the opposite is true with Capcom that they really had no money to support the game because MvCI just felt really cheap.

I'm sure if MvCI end up bad. Marvel will no longer want to work for Capcom in the future.

If what they said about being committed to license only to projects with high bar of quality so true then they would not be allowing Capcom to besmirch their license and brand with such a poor quality product yet when asked about the game they seem to be high on t as if nothing is wrong with Capcom's execution. It makes their words seem shallow and meaningless.

One game alone doesn't make it vapid PR.

When the PR is centered on insisting on a high bar of quality for all people licensing their IP and one of the flagship games licensing that up looks like a flaming pile of garbage clearly they aren't taking that mandate as seriously as they imply. If you're going to say that you are prioritizing quality above all else for any licensing deals you pursue then you damn well better make sure that the flagship game of this new initiative isn't some sort of hideous monstrosoty and genuinely disappointing let down for long time fans of the IP yet here we are.
 
This has me worried that every single player AAA Marvel game is gonna be Playstation exclusive. If that's the route Marvel wants to go then, idk, that's not exactly spreading out your franchises.

Sony is not going to fund every single AAA SP Marvel game even if the opportunity is presented to them.

Publishers have limited resources, and they also have other projects they want to fund.
 

Sesha

Member
Separately, Bill Roseman, Jay Ong's boss, mentioned that they also want to use games to build up their lesser known characters, especially given games reach a lot more people than comics do.

This is sweet music to my ears.

Black Panther, Nova, Iron Fist, Monica Rambeau, Nextwave, A-Force, Araña, Runaways, Kate Bishop, Moon Girl & Devil Dinosaur, and so on, let's fucking go.
 

Glass Rebel

Member
Well, I definitely hope it's more like Spidey and less like MvC:I.

Can't wait to see the Avengers project and fingers crossed for something by Platinum. They made one of my fave licensed games in Devastation.
 
I'm very glad to hear this. Sounds like they're going to finally make more games for their characters. I want a mission based X-Men game, Ms. Marvel, Captain America, and Black Panther games.
 
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