If Epic decide to flex their muscles, financial and otherwise, the results could be very interesting to obeserve because it's quite rare for a PC exclusive/centric game to receive the 'AAA' treatment of a console exclusive/centric game.
Well, it doesn't help that when you do so, you have to expect to be largely ignored by the media, with the bare minimum of press coverage, or to be constantly pressed with inquires about a console port down the line.
There are many people that in these cases point to sales and try to justify this, but regardless of the fact that sales shouldn't be a concern of the "game critics" at all, that's circular reasoning.
When media don't cover a product (or cover it just marginally) it's quite obvious that you can't expect sales comparable to the strongest and most praised console titles.
Look at The Witcher 2: almost any editor or reviewer around used to talk about the game as something they vaguely heard about but they didn't bother trying.
Now it is coming on Xbox360 and suddenly, despise being a late port, CDPR is enjoying way more media exposure that they did with the original launch and the game is broadly pointed as "the new shit".
When DICE declared that their main focus for BF3 was the PC, almost every game journalist on the globe spent tons of time voicing concerns about the quality of the console version.
During many interview and public apparitions, when the developers had to talk about the game's features, they were essentially forced to focus at least half of their time emphasizing how the consoles versions would be "pretty much comparable" with their PC counterpart.
And... Someone can point the last time that Game Informer gave a cover to a PC exclusive? Or the last time Spike's VGA highly praised a PC exclusive?