What in the hell is a "club pack"? A "season"? Are these different things? There are multiple seasons? There's your source of confusion right there, trying to redefine the language of downloadable content. DLC isn't exactly an intuitive subject in the first place; having part of the game - but only kinda part of the game - be only available through download, and not on the disc that the game game is on. It's obtuse, confusing, and, to me, it devalues the entire experience. But that's just DLC. Pile on this marketing garble and now I'm really lost. Call a spade a spade, a new multiplayer map a new multiplayer map, an aesthetic skin an aesthetic skin. All you've done here is to create an atmosphere of uncertainty between the developer and the customer, where communication is harder and solid answers more difficult to find. The fact you can go over a blog post line-by-line to analyze the grammatical structure and still walk away confused of its meaning is hilariously absurd.
