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New PS4 Commercial During Monday Night Football (ESPN)
- Thread starter Deadly Cyclone
- Start date
Just put something down in the bottom corner, your name or GAF handle or twitter handle or something.
A good gif spreads like wildfire and all sorts of people claim it for themselves, or they post it and people assume they did it. It's a shame when the people responsible for the GIF don't get the credit.
Obviously don;t bother with ones that are just cut straight from the video, but ones where you have done an edit like that, definitely.
Gotcha. Might put a little NeoGAF orb in the corner next time. Not too concerned about people stealing personal credit when I'm the only one with the high-res working files, but it'd be nice to have it attributed to GAF.
Also, cheers for all the nice comments!
That's a pretty cool commercial. Great classy song choice, good production values. Its message reminds me of that cool water balloon Jump In commercial from back in the early 360 days. In fact, the whole thing feels like an Xbox commercial, what with the striking juxtaposition of music and visuals (thinking of Halo 3 and Gears ads).
Microsoft, you're up.
Microsoft, you're up.
astroturfing
Member
i knew i shouldn't have watched the ad. i find these types of ads that don't tell me anything very annoying. piss me off more than anything.
60 seconds and not even one second of showing a PS4 game or even the console or controller. just manipulative bullshit imagery.
yeah.. that shit has gotten REAL old by now. come up with something new, please.
60 seconds and not even one second of showing a PS4 game or even the console or controller. just manipulative bullshit imagery.
yeah.. that shit has gotten REAL old by now. come up with something new, please.
The Xbox 360 Jump In commercial was awesome and it didn't even hint at the fact that it was a game console. Just the Xbox name.
As far as being tired of juxtaposing music and visuals, well that I don't understand. Are you sick of color in movies too?
The SONY XPERIA (smartphone) ads are actually awesome.
Was a tricky one:
Much love bro. For the gif that is... Weirdo.
And what would that new be? Getting an image into peoples minds is the hardest thing in marketing and that ad is fantastic in so many ways - it plays with your imagination. Its sad that some people are so full of hatred that they cant enjoy a gem like this...
Good lord, it's like some of you have never seen a console ad in your entire life.
Let's have a refresher, shall we?
PS2 "Mountain" ad
PS2 "Red Balloon" ad
PS2 "Double Life" ad
PS2 "PS9" ad
Xbox 360 "Balloons" ad
Xbox 360 "Bang" ad
NOTICE ANYTHING? No gameplay. No console. They don't fucking need to show games or the system. The ads are to spread awareness of the existence of the product, which is fine since they're new versions of an existing brand. People will see the games and the systems when they look into it more. The goal is to make people realize "Oh, there's a new PlayStation coming out soon. I should find out more about it." That's it. And these ads are effective in at the very least being memorable or catchy.
Double Life and PS9 are two of the most famous game-related ads ever made. If they were just "durr here's Tekken Tag Tournament, Midnight Club, and a black box" nobody would remember them.
super-famicom
Member
EmptySpace
Banned
classy and epic.
shinra-bansho
Member
I would have preferred the song just played and maybe they mouthed along to it (although I'd prefer they didn't), the actors aren't particularly good singers.
If you subscribe to XBL Gold.
Stoffinator
Member
I liked it. It would of been better if they spliced some game play in there. The opening looks like Skyrim.
Then again, neither is Lou Reed.
Oh, good lord... I thought it was a joke by xbone haters...
I don't understand why some people are complaining that it has no gameplay.
There are tons of ads for various products that don't actually show the product. It's called soft sell.
This all time great ps ad has no gameplay for example, but is great for hype.
http://www.youtube.com/watch?v=6Bqq38WZctA
There are tons of ads for various products that don't actually show the product. It's called soft sell.
This all time great ps ad has no gameplay for example, but is great for hype.
http://www.youtube.com/watch?v=6Bqq38WZctA
Was a tricky one:
I'm impressed!
Was a tricky one:
One of the best gifs I've ever seen!
.
As piece of artistic work, which advertising often is, the ad is stellar. I'll just quote a post above:
What more could you want from a 30s spot?
Huggers
Member
They're not supposed to be good singers, they're just belting it out, having fun...
shinra-bansho
Member
http://www.youtube.com/watch?v=h76w0BkfGuY
God Nike show more shoes. Talk about how comfortable they are. What is this Tag bullshit?
...
God Nike show more shoes. Talk about how comfortable they are. What is this Tag bullshit?
...
Meh. I feel it would have worked just as well without them singing. But whatever.
SPACECADET
Member
nice, but i had to listen to the actual lou reed song to wash my mind of those actors awful singing.
<_< Uh. Nothing? Was I meant to respond to this post? You confused me. I am confused
Wow this is a good commercial. It sure as hell got my attention. And the theme clashing is great.
Hah. That kept me invested... weird. Didn't think commercials could do that.
Classic EU Sony. I don't know if that would fly in the US these days huh?
They're totally gonna release one of these before the Playstation brand ends, if it ever does.
Okay seriously, did the same person do the Mountain ad?
This and the new one and Perfect Day are tied in my opinion. But, this one might have the edge.
Seriously, did the same person do Mountain and Bang and Balloon?
The singing complaints make me chuckle.
On one had we have some people that complain that all the actors and models in adverts and press images are too good looking and clean, and on the other we have other people complaining that the singing in an advert wasn't good enough.
I can only imagine the perfect character to suit all tastes for a gaming advert is a 270lb short guy with huge thick glasses, greasy hair, Doritos in his neckbeard, wearing baggy jeans, scuffed trainers and a Firefly t-shirt who can bust out a voice like a platinum selling singer.
On one had we have some people that complain that all the actors and models in adverts and press images are too good looking and clean, and on the other we have other people complaining that the singing in an advert wasn't good enough.
I can only imagine the perfect character to suit all tastes for a gaming advert is a 270lb short guy with huge thick glasses, greasy hair, Doritos in his neckbeard, wearing baggy jeans, scuffed trainers and a Firefly t-shirt who can bust out a voice like a platinum selling singer.
shinra-bansho
Member
Frank Budgen did Double Life, Mountain, Bang, Water Balloons, Jump Rope.
He also did the Nike ad I posted above. Great ads.
They should really get him again.
There is a ton of split opinion on just how much commercials and adverts do for a product. Ive always personally believed that their impact is much smaller than most people believe. If your product is attractive, people will buy into it.
Its why the praise for Wii's commercials is so misplaced. Some people think the Wii sold well because the adverts were so great "Wii would like to play". But the Wii was such a novelty that any commercial would have worked, it had immense appeal as a product alone.
Had the PS3 been priced at 399, and came with good games. It would have done much better, and suddenly those weird dead mannequin babies with blood coming out of their eyes would have looked like pure genius marketing.
Its kinda like sports, if your team wins a lot, people praise the players, the one superstar. If the team is losing, everyone blames the coach/manager.
In advertising, if something does badly, people blame the product (Zune). If something does well they sometimes praise the advertising.
That price Sony put on the PS4 will do more for their console than any commercial ever will.
Its why the praise for Wii's commercials is so misplaced. Some people think the Wii sold well because the adverts were so great "Wii would like to play". But the Wii was such a novelty that any commercial would have worked, it had immense appeal as a product alone.
Had the PS3 been priced at 399, and came with good games. It would have done much better, and suddenly those weird dead mannequin babies with blood coming out of their eyes would have looked like pure genius marketing.
Its kinda like sports, if your team wins a lot, people praise the players, the one superstar. If the team is losing, everyone blames the coach/manager.
In advertising, if something does badly, people blame the product (Zune). If something does well they sometimes praise the advertising.
That price Sony put on the PS4 will do more for their console than any commercial ever will.
Bananajama
Banned
Going to post a radical idea here
I'll trust the marketing divisions who've done a $hit ton of research on viewer ship that this was the right commercial for that program.
I'll trust the marketing divisions who've done a $hit ton of research on viewer ship that this was the right commercial for that program.
<_< Uh. Nothing? Was I meant to respond to this post? You confused me. I am confused
haha, no I was just using your reaction as an illustration of why this ad works. Getting an audience to feel the way you did means the creative people did a great job. I felt the same way after watching it btw.
cebri.one
Member
Not their best. This one is more epic http://www.youtube.com/watch?v=QOdW1OuZ1U0
essentially youre saying something like this is the key to everyone liking something and it going viral?
http://www.youtube.com/watch?v=RxPZh4AnWyk
essentially youre saying something like this is the key to everyone liking something and it going viral?
http://www.youtube.com/watch?v=RxPZh4AnWyk
Lol yeah there you go. Find the 16-30 male version of her for all gaming ads.
I think the live-action games thing Sony's doing with their advertising lately is a bit hit and miss. While the effort they put in to making it look authentic is awesome, some stuff just doesn't translate well to the real world and ends up looking really goofy.
The music choice is bad, though. If you compare this to the sort of smart song choices Microsoft tend to make with trailers, it just seems out of touch. The guys can't sing very well either, and it's pretty cringeworthy as a result.
The music choice is bad, though. If you compare this to the sort of smart song choices Microsoft tend to make with trailers, it just seems out of touch. The guys can't sing very well either, and it's pretty cringeworthy as a result.
http://www.youtube.com/watch?v=k6dE0DckMHY
there we go .. now i only need to find a playstation or xbox logo ... time to contact the marketing departments haha
Nightengale
Member
10 different marketing teams would have 10 different views and opinions about how much adverts and commercials do for a product, but I think most would say that they're necessary, sometimes out of frustration.
My company had avoided doing a major ad/commercial push in the past 2 years, and our sales hasn't shown any major decline y-o-y, but when research agencies go out to do study about our brand's 'awareness' compared to competitors, it has dropped significantly.
We've also damaged ourselves a little bit in terms of 'favour with retailers', because without any major ad campaigns, retailers feel like the brand is not helping the frontline sellers push the product. An excellent product sells itself, but brand awareness matter a lot in the frontlines, because that is part and parcel of getting the conversations about your brand and brand identity going.
Sometimes you simply have be in the advertising and commercial game to ensure that you maintain parity against competitors. The reality is that for most parts, commercials do have an impact in building brand awareness, and companies continue to invest in them because it's proven to do so.
I'm amazed so many people find this to be an issue. The whole point is that they're ordinary dudes, and the off-key singing is a key part of that.
Katana_Strikes
Member
Really good, fun ad. I enjoyed it!
Aussie Legend
Banned
Jolly good old bean!Was a tricky one:
Ad didn't really do much for me, but its no where near PS3 baby levels of bad so... an improvement? (also how I wish it was Nov 29 already damnit)
I wouldn't say those song choices are particularly smart. You could choose any song, cut the trailer to it, and get a similar result.
Always-honest
Banned
Nice. Always nice to hear Lou sing .
I like the commercial.
exactly. Ridiculous if you don't understand the basic concept of this commercial
.I like the commercial.
exactly. Ridiculous if you don't understand the basic concept of this commercial
Steve McQueen
Member
Brink back the Double Life ad Sony...this ad is kinda meh.
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