I just found this on Twitter via @VGartandtidbits, link to the Tweet:
Update - Official PR:
Here's a link to the full article with more details. Didn't want to copy/paste the full thing.
April 20, 2017
Wa-hoo! Mario Kart 8 for Nintendo Switch launches April 28, and we’re juuuust a little excited. While our fave mustachioed plumbers gear up, we’re over here dodging banana peels and flying turtle shells, and racing red carts up and down the aisles to bring you some extra-special fun—only at Target. Starting today, 650+ stores across the country are going into full game-on mode, with larger-than-life Mario action.
Target has been guests’ go-to Nintendo destination for 30+ years. From scooping up the 1985 original NES to scoping out this spring’s highly-coveted Nintendo Switch, Target is often fans’ first stop before hitting start on a gaming adventure. So, we’re out to make the shopping experience just as fun!
“Experience counts—it’s what keeps guests coming in and coming back to our stores,” says Scott Nygaard, senior vice president, Merchandising, Target. “So we’re delivering the fun like only Target can, giving generations of Mario fans a shopping trip they won’t soon forget.”
Want a peek at what’s in-store? Hold on tight—let’s-a-go!
Ok... This is damn cool -
Here we go…
Walking through Target doors always brings a little rush, but this time you’re crossing a starting line! As you walk through, motion sensors fire up flashing lights and play Mario’s catchy theme song.