Wii U has not caught the publics imagination yet, Tesco games buying manager Jonathan Hayes told MCV.
"We need a killer app to drive sales, and a big marketing push to clearly communicate what Wii U is all about it will probably be better to focus on the premium edition to do this.
Sainsburys games buying manager Gurdeep Hunjan added: A new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond.
A price drop on the console or extremely competitive bundle options to encourage consumer take-up would be ideal, said Grainger Gamers commercial director Simon Peck.
Nick Whitehead, founder of Xbite, added: Both the machine and software prices are too high to compete. The price point needs looking at but this alone will not fix the issue.
Barkman Computers Nick Elliot said: Lower prices should be led by Nintendo and publishers not left to retail to discount down to the optimum price point.
Third-party support will be vital over the coming months, especially as triple-A Nintendo launches are so infrequent, said Games Centre MD Robert Lindsay.
Gameseek MD Stephen Staley disagrees: I dont think Nintendo can rely on anyone other than themselves to get the most out of Wii U. I hope they can do it.