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LordOfLore
Member
(05-18-2017, 12:37 PM)
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Didn't find anything when I searched for Amazing SEGA.

Today Sega announced a brand new corporate identity concept with a series of videos.

A corporate identity intends to communicate the company’s image to its customers in a way that is easy to understand, and this new image is based on the “Amazing Sega” concept.

The concept is communicated through a video of an eye, an emotional clip featuring Yakuza series Director Toshihiro Nagoshi, and a making of video.

The “Amazing Sega” corporate identity focuses on the company’s determination to provide “more surprises than ever before” to its customers, and will be used as a branding tool for each subsidiary of the Sega group.

Interestingly, the videos feature a special device developed internally that measures the expression of the human eye and turns it into data. The device was used to track the eyes of players engaging with Sega’s games, and the data generated by moments of amazement was converted into sounds.

Video 1, 2 and 3.

Lock if old.
Last edited by LordOfLore; 05-18-2017 at 12:40 PM.
hotcyder
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(05-18-2017, 12:39 PM)
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How sweet the sound
FelipeMGM
Member
(05-18-2017, 12:41 PM)
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That second video man, so dramatic lol

I like it
Zalman
Member
(05-18-2017, 12:44 PM)
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I dig it. I'm more jazzed about Sega these days than I've been in a long time.
HStallion
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(05-18-2017, 12:44 PM)
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They should have resurrected Segata Sanshiro.
Dahaka
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(05-18-2017, 12:45 PM)
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Does this have the mighty power of a hypothetical SEGTENDO?
Seik
something about preservation I guess
(05-18-2017, 12:45 PM)
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Originally Posted by HStallion

They should have resurrected Segata Sanshiro.

I second this statement.
Maxey
Member
(05-18-2017, 12:46 PM)
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Originally Posted by HStallion

They should have resurrected Segata Sanshiro.

We could use more middle-aged men beating up teens.
OBias
Member
(05-18-2017, 12:46 PM)
This eye thing reminds me of the 9/9/99 Dreamcast commercial for some reason.
Carlius
Junior Member
(05-18-2017, 12:46 PM)
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so more ports of amazing sega games incoming...sign me up.
Philippo
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(05-18-2017, 12:47 PM)
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It seems they're really into stepping up their game, hope this really pay off in the end.
wapplew
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(05-18-2017, 12:47 PM)
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Dreamcast 2 do it!
stan423321
Member
(05-18-2017, 12:48 PM)
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Originally Posted by HStallion

They should have resurrected Segata Sanshiro.

Well, Sonic Team must be frothing at the idea of Sonic Forces running in 2 MiBs of main RAM.
Spaced Harrier
Member
(05-18-2017, 12:49 PM)
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AMAZHINGU SHEGA
pislit
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(05-18-2017, 12:49 PM)
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Segagaga 2 incoming?
nbnt
is responsible for the well-being of this island.
(05-18-2017, 12:50 PM)
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Binary Domain 2 let's do this
Baleoce
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(05-18-2017, 12:50 PM)
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SEGA's getting a Marc Webb reboot.
LongDongJunon
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(05-18-2017, 12:52 PM)
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Originally Posted by Carlius

so more ports of amazing sega games incoming...sign me up.

I mean...I would certainly take both sega all stars racing games remastered at 60fps on consoles any day.

No objections from me if that's the type of direction they're going.
hodgy100
Member
(05-18-2017, 12:53 PM)
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that is pretty 90's sega
sixteen-bit
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(05-18-2017, 12:54 PM)
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Anmazing Sega how about Outrun 3
Aki-at
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(05-18-2017, 12:54 PM)
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For a long time I think the company really struggled trying to connect with it's user base and try and ooze a specific identity. Since Satomi became CEO the improvements have been pretty tremendous, wonder how this will further translate with Western branches.
Arulan
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(05-18-2017, 12:54 PM)
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Their PC efforts as of late have been pretty... amazing.
so1337
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(05-18-2017, 12:56 PM)
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Blue blue skies
cireza
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(05-18-2017, 12:57 PM)
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Don't say that your amazing Sega, be it.

They have been doing some pretty good things during recent years, but they are not amazing to me. Not in the sense they could be 15/20 years ago.
flozuki
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(05-18-2017, 12:59 PM)
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Dat Granddad, Peter Moore will be proud!
Vigilant Walrus
Junior Member
(05-18-2017, 01:00 PM)
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SEGA DOES WHAT NINTENDON'T
Calm Mind
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(05-18-2017, 01:00 PM)
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I am not convinced.
@ShenmueGuru
Junior Member
(05-18-2017, 01:01 PM)
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Yea Sega is doing a lot of talking at the moment, but when they begin to actually deliver, I will be more convinced.
liquidtmd
(05-18-2017, 01:02 PM)
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I'll call you Amazing Megaton Shehehehegggaaa - just Shenmue HD plz
Proteus
BOSS
(05-18-2017, 01:03 PM)
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Originally Posted by Vigilant Walrus

SEGA DOES WHAT NINTENDON'T

Like go third party.

That goes out to my peeps in 2001.
Xenoblade
Banned
(05-18-2017, 01:05 PM)
The videos look pro. Loving the eye thing. This just screams 'premium'.
Proteus
BOSS
(05-18-2017, 01:07 PM)
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Leveraging their name recognition, pantheon of characters and long history can hopefully be a good thing for them. They need to give themselves a premium feel and I think these types of videos are geared towards that.
PantsuJo
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(05-18-2017, 01:07 PM)
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Originally Posted by so1337

Blue blue skies

I'm here precisely for this.
True Fire
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(05-18-2017, 01:07 PM)
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SEGA can do whatever they want as long as they actually market Shin Megami Tensei V
Sgt. Kabukiman
Member
(05-18-2017, 01:17 PM)
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Amazing Sega?
That must mean that they finally murdered Sonic and that their future output will only consist of new installments of Streets of Rage, Shinobi, Jet Set Radio, Panzer Dragoon and Phantasy Star.

Originally Posted by Maxey

We could use more middle-aged men beating up teens.

Yes.
Kiske
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(05-18-2017, 01:18 PM)
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Feel F.R.E.E. to amaze me SEGA.

Last edited by Kiske; 05-18-2017 at 01:47 PM.
DrFunk
not licensed in your state
(05-18-2017, 01:20 PM)
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LATE 90s SEGA IS BACK
Marcel
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(05-18-2017, 01:20 PM)
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Sega has a huge back catalog of non-Sonic IP to do new work for so until they put their money where their mouth is they can sit and spin.
paragonpro
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(05-18-2017, 01:21 PM)
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Sega has seen quite the turn around in the past few years, where as the wuality of their titles have been poor to mixed last gen, thigs have improved considerably
Synth
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(05-18-2017, 01:21 PM)
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Hi Sega, if you're so amazing now, you'll erase that latest Daytona USA arcade game from history, and start over again, doing it properly.
bobbychalkers
Member
(05-18-2017, 01:21 PM)
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Let me get blue skies and a Jet Set Radio Future port.
celsowmbr
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(05-18-2017, 01:25 PM)
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Originally Posted by Kiske

Feel F.R.E.E. to amaze me SEGA.

fixed
Yohane
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(05-18-2017, 01:30 PM)
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Sega means saw or handjob in Italian so yeah
emb
Member
(05-18-2017, 01:30 PM)
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The branding/style from that 3 second video with the eye is good. I could get used to seeing that after trailers. Has the feel of a late 90s/early 00s commercial.

Between this and the ip revival stuff from the other thread, I guess Sega is trying to be cool again. Hope they succeed I guess.
LelouchZero
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(05-18-2017, 01:31 PM)
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Awesome! I love Sega!
Smashman45
Member
(05-18-2017, 01:33 PM)
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Good stuff, liking the eye branding. Definitely feels early 00s. Hopin' for the best going forward.
jaypah
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(05-18-2017, 01:33 PM)
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The Great Brand!
Kiske
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(05-18-2017, 01:34 PM)
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Originally Posted by celsowmbr

fixed

Ok. Now it's perfect.
caffeware
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(05-18-2017, 01:35 PM)
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Is this related in any way to the new sonic game?
Ouroboros
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(05-18-2017, 01:41 PM)
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Trying to convince me you want to be amazing....Sega, don't use Sonic 4 footage.

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