butter_stick
Banned
http://adage.com/article/digital/zynga-s-ad-pitch-draw-draw-brand/234515/
Seems like a good idea to me. This way it doesn't stop the fun and instead just casually reminds you of the brands in question. Commercial sponsorship has long been ingrained in our society and this just takes it to the logical next level.
Do you still play Draw Something, or was it an early 2012 fad?
Is this a gamer-friendly form of advertising?
Is it better than looking at a boring banner ad?
Or is it corporate programming?
Can you think of other games that would benefit from this kind of model?
Zynga's latest big-ticket acquisition has already figured out how to draw in users, but now Draw Something has an ad model that brings brands into the picture.
Until recently, the Pictionary-like game had only run spammy banner ads in its free mobile app that, including the paid no-ads version, has amassed a staggering 50 million downloads in five months. Now, with a direct-sales force that's been on the ground for a whole eight weeks, Draw Something is inserting advertisers' paid terms into the game for players to literally draw brands.
Here's how the game works: Pick a word from a list of three, then create a drawing so a Facebook friend can guess that word and you can win points. For the ad product, imagine inserting words like "Doritos" or "Coca-Cola" in among "golfer," "bikini" or "fireworks."
Seems like a good idea to me. This way it doesn't stop the fun and instead just casually reminds you of the brands in question. Commercial sponsorship has long been ingrained in our society and this just takes it to the logical next level.
Do you still play Draw Something, or was it an early 2012 fad?
Is this a gamer-friendly form of advertising?
Is it better than looking at a boring banner ad?
Or is it corporate programming?
Can you think of other games that would benefit from this kind of model?