Isn't it obvious?
New Nintendo 3DS Isn't out in all regions until next month at least, and system firmware can be updated before then. The point of this is not having to buy an import system for import games. All people who have a 3DS must update to transfer their shit to N3DS. If this would have been released on say, the 12th of February, I could have bought a N3DS, transferred my shit, and used my old 2DS as my dedicated long-term import machine. Now, Nintendo has time on their side and if things go bad for us, I will STILL have to buy a JPN 3DS.
They should have waited.