Many Japanese companies are years behind in pr/marketing techniques. Either that or Sony's are incredibly stealthy.
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Adam Sessler & Albert Penello on the Xbox One (Interview)
- Thread starter Bgamer90
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Many Japanese companies are years behind in pr/marketing techniques. Either that or Sony's are incredibly stealthy.
Chobel
Member
He meant graphics. Did you see Infamous:Second Son?
Killing_Joke
Member
The specs and DRM talk was typical PR sillyness. Other than that pretty good interview.
Brad Grenz
Member
It really doesn't matter what his official title is, when he's on GAF doing damage control or giving media interviews, that is public relations. And those acts are part of an overreaching marketing strategy. Trying to split hairs on this point is stupid.
It's obvious what he was trying to imply, but the technical details don't support the impression he's trying to create. He's just spreading FUD.
Didn't Sony show off actual PS4s running games at Gamescom?
I always wondered that; people are easily identified as shills for MS around here yet Sony seems to get off the hook when it comes to that.
Surface of Me
I'm not an NPC. And neither are we.
Dont you know? Sony doesn't need shills. They are so good and friendly and caring about gamers that we naturally gravitate towards them like an infant to the tit of its mother.
lol. thanx for the laugh.
It's not that I disagree with people here saying he wants people to get excited about his new product (that's obvious...no employee wants their product or service to fail), I just didn't think his title or position had anything to do with all of the great information and posts he's made on this board. If he truly wanted to just market or promote his product at GAF, he could easily just hire some lackey to that for him like every other company does with their twitter and customer service accounts.
jockstrap74
Neo Member
Anything that drives sales has an effect surely?
Sure, but MS has supposed shills at IGN, Sessler, etc...who ISN'T in their corner and is in Sony's?
What I've said repeatedly: That he didn't update the field in linked in marking the end of that position. Despite that, he wrote the summary of his duties for that position in the past tense because it is not his current position. His current position is the one he started in 2009 -- Senior Director of Product Planning -- the title he uses in every interview as well as here on GAF. You seem to be accusing him of lying about this while at the same time suggesting that his linkedin page -- written by him -- is gospel.
He already went through all of this right here on GAF:
Chobel
Member
Retail units, no. devkits and maybe test kits, yes.
MightyHedgehog
Member
Could you kindly take your show to PMs with the mod who gave him his tag here. Yours is the worst contribution to this thread because it's a pointless argument that offers nothing to anyone while derailing for no reason.
So those PS4 units you can see at the demo kiosks were just dummies then.
maabus1999
Member
Albert GAF's Join Date:
Join Date: 01-12-2008
I guess this is very long term strategy eh? Why can't you guys just realize A.) He does work for MSFT, B.) He has a good position where he can post things without going through PR first (said so himself) and C.) Actually puts up with stuff like this.
Is he trying explain some honestly confusing words out of MSFT. Yep. Does that make it evil or some corporate plan, not necessarily at all. He probably just likes what he does.
who says he hasn't? I'm not picking on AP, but it is a common practise, and a wise one at that if the person isn't experienced in PR or doesn't have the time. AP is experienced, and he probably has the time as I'm sure that marketing x1 is the #1 priority right now, so it probably is him posting here.
Anyway, I have to leave, so hope every enjoys the rest of their day. It's going to be 30+ and sunny here.
LiquidMetal14
hide your water-based mammals
It's already been mentioned but I've heard from 2 devs at least a few months back who noted there was working PS4 dev kits in the final chassis at the office. I mentioned it at the time and we had a thread sometime last week where I corroborated another gaffer who brought it up. I can't agree with the wit Albert brings in that interview. Not wholly.
It's an implied sticky. MS screwed up, and wasn't a loved company in gaming circles, especially lately. So it's easy to understand why passionate people raged. They deserved the negative attention. Many people have moved on from that, but judge every thread that has MS news to see how many also, have not.
CambriaRising
Member
Test Kits typically look exactly the same as Retail units. See also, debug kits.
level_e11even
Banned
jockstrap74
Neo Member
Hate to break it to you but doing interviews is carrying out PR, much like what Sony does with Cerny, its all PR & building product perception.
Like I say its no bad thing, just need to be kept in perceptive. Albert seemed to increase his activity around the Cboat leaks to dispel the negativity building on the brand. Any company would do it.
Chobel
Member
Some of them (Sony booth) were test kits. test kits are special units that have the same specs of retail units (PS4) and can run unsigned code (game not gold).
Others were dummies.
You don't seem to have any idea what we're arguing. Untalkative_Bunny claims AP is Director of Marketing. I'm pointing out that he is wrong. I couldn't care less about who is doing PR. It's mere coincidence that he discusses what constitutes PR in what I quoted. There is nothing to "break to me" on that front.
mentalfloss
Banned
A bit backwards, but Sessler's totally getting moneyhats.
Should add that to the GAF FAQ, along with a list of "the usual suspects". Bonus if their supposed allegiance is listed next to their name.
I bet he was teh "source" of that IGN guy twitter that backfired on him.
The way sony does retail kit can only run retail code. MS spinning this because they allow there xbone retail to run dev code.
Really is a non story since sony been showing test unit in retail size box running games.
test_account
XP-39C²
What is the problem with this interview? The questions are fairly though i think.
CassidyIzABeast
Member
I don't understand how Albert gets flack
Brad Grenz
Member
What does his join date have to do with anything? No one knew he was a member until he started actually posting recently, mostly to try and alter certain perceptions about the Xbox One. It doesn't matter whether or not his statements "go through PR", posting here, now is still a function of PR. And if you don't think reaching out to hardcore gamers in an effort to mend fences isn't part of a larger image rehabilitation strategy surrounding Xbox One that's a product of your naivety. No one said it was evil, but it's obviously a part of the "corporate plan", and it's also clear that his statements are going to be self serving, in the sense that he is promoting Xbox. I'm not saying that's wrong, or even that he should stop, but people shouldn't act like his word is gospel or that his presence is some kind of favor.
jockstrap74
Neo Member
His voice isn't as soothing & hypnotic as Cerny's, hence all the negativity and scepticism
members of team a doesn't like member of team b.
statham
Member
A bit backwards, but Sessler's totally getting moneyhats.
After watching Sess all these years, no way. He may actually like the Xbox One which is in some peoples eyes a taboo, but hes not getting money-hats
Psycho_Mantis
Banned
Yup. I said it many times but he really showed his bias during E3 coverage and how he went on and on about PS4 having DRM.
Bad analogy is bad.
Anyone with common sense knows the PS4 is stronger. Albert is tying his best to spin it but ultimately fails.
Also LMAO at 9.25. No just no. Discs are not going to disappear altogether anytime soon and they haven't in other media like movies and music. Furthermore anyone else find it hilarious how he tries to say what the XB1 was doing is similar to steam. Are you kidding me right now? How stupid do they think we are?
Chobel
Member
Holy shit! how did I miss this? From Albert Penello not any other person. So He's spreading FUD now and and playing it safe by adding
This is low, really low.
RedNumberFive
Banned
I'm sure he's not getting a "money hat", but rather buttering up a future employer.
miDnIghtEr20C
Banned
I take it you want him to be all Sony all the time now?
MightyHedgehog
Member
Your fault for taking things so literally that you cannot see his point. Digital is in the process of overtaking physical across all media as the majority of sales and distribution if it hasn't already done that in many specific media types.
I agree, seem completely silly.
statham
Member
Hopefully Sony snatches him up soon. Put some tape over his mouth.
LiquidMetal14
hide your water-based mammals
I already noted why I don't agree with that he's saying on the whole. I'm not going to get into whether or not he's PR. He works for MSFT. That's all there is to it.
Sony isn't really looking for attention like MSFT is right now. They hardly have anything to damage control. That one interview linked a few posts back has some red flags to say the least.
RedNumberFive
Banned
Well I guess Microsoft always has Arthur Gies as a back up.
Seriously, I'm not sure why they haven't hired these guys yet. They've certainly paid their dues.
Of course it was. But the best part was the end where he tried to imply that if the roles were reversed the outcry would be a lot bigger.
Poor Microsoft always picked on by press and gamers. Like it happened with RROD where the press never dared to reported it for 1 year or the FIFA hacks that get swept under the rug everytime a press guy gets hacked but his account recovered in record time (unlike us the tier 2 Microsoft customers). Why doesn't anyone think about the poor little Microsoft. I'm tired of this kind of injustice in this World.
I wouldn't go out on limb to say Sessler is shilling for MS, but there clearly hasn't been equal time given Sony or Nintendo for that matter in terms of previews and interviews. Maybe the access to Sony and Nintendo reps doesn't come as easy to Rev 3, who knows, but I believe Sessler is a fair guy, and will try to keep things as balanced as possible.
Scofield94941
Member
Sessler = Major Nelson Jr. .. I see no interviews from Sony or Nintendo ever
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