Highlights:
And here's a snippet quote, though there's a lot more at the link. There will also be a separate thread on their other plans as detailed in the article.
- Song of the Deep sold way above expectations. It was 28% above their highest forecasts with physical sales, and way above that level of overperformance on the digital side.
- The toys are also above expectations, and have a notably higher attach rates than most games (12-14% instead of 7-8%).
- They also talk about how they did a lot of partnerships for things like a middle-school level book with Barnes and Noble, and how the game and book helped sell a lot of copies of each other.
- There is some talk about how they work with their individual store managers to really help promote the product and make them personally excited for the game with demos and presentations and the like.
- GameStop talks about how they want to keep working with all their partners long term, so you can probably expect either Song of the Deep 2, or another game between Insomniac and GameStop.
And here's a snippet quote, though there's a lot more at the link. There will also be a separate thread on their other plans as detailed in the article.
Source: http://venturebeat.com/2017/02/25/how-gamestop-is-faring-as-a-video-game-publisher/GameStop said:
