What's wrong with advertising?
If people want to sell out to promote Xbox they're just going to potentially hurt their own rep. It's not like everyone can get 1000 views either.
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Microsoft to offer 3$ per 1000 views if you promote XBO
- Thread starter UnluckyKate
- Start date
What's wrong with advertising?
If people want to sell out to promote Xbox they're just going to potentially hurt their own rep. It's not like everyone can get 1000 views either.
While I think that Xbox One would sell relatively worst than 360 in all territories this gen, I tend to recall famousmortiner ( can't remember his nick ) words on how NUads powered by Kinects is going to be a great, additional monetization avenue for them. Perhaps, that what people meant that it sold well enough.
This isn't advertising. This is buying positive press.
purpletentacle
Member
you know, calling me stupid would have taken less time and characters.
That Wont Fit In There
Member
I wouldn't be surprised if more people do this after what YouTube has been doing.
Oh then i definitely didn't read the OP's post closely enough, my mistake
RiccochetJ
Gold Member
Paying for advertising?
Uno Venova
Banned
Has anyone successfully done this without looking like a dick
Osiris
I permanently banned my 6 year old daughter from using the PS4 for mistakenly sending grief reports as it's too hard to watch or talk to her
In the UK, the USA and the EU endorsements for material gain, without disclosure of material compensation (i.e. payment) is against the law, and is not just "Advertising". to re-iterate:
DoubleTake
Member
This is hilarious lmfao.
yep, exactly.
and my point still sounds, regardless of if it's advertising or not.
anyone who is just going to "sellout" and promote the xbox is risking their viewership.
i could have called you stupid but what would that have accomplished? at least with the definition you can't misuse the word anymore
TheRagnCajun
Member
I agree with you
I can see people with no real stake in the videogame industry being tempted to sell out.
I can't imagine anyone who's in the industry and hasn't already pleged their allegiance to MS taking the plunge. The money isn't worth it. They're making money off advertising already and they don't want to jeapordize their viewership.
This isn't paying for ads in front of youtube videos.
RiccochetJ
Gold Member
So as far as I can tell, youtubers can say "This PS4 game I'm about to play is brought to you by XBox One!" and they're in the clear?
Edit:
I just Osiris' post. Hmmm, it could be shady.
Osiris
I permanently banned my 6 year old daughter from using the PS4 for mistakenly sending grief reports as it's too hard to watch or talk to her
The funny thing is, Microsoft may get a little blowback, but the actual people that get in the shit for this would be the youtubers, and the advertising agency that kicked it off, Microsoft however would likely have plausible deniability
You keep saying this, but you're only working on the assumption that Machinima isn't aware of this. You're not refuting his point that this isn advertisement until the videos come out.
BlackBuzzard
Banned
They couldnt get Commander Shepards endorsement?
Uno Venova
Banned
Yes if they make it clear their promotion is sponsored.
No, you likely have to contact Machinima, submit the video for them to approve, and then they enable the bonus CPM if it meets whatever the requirements are for the promotion.
Uncle Rupee
Banned
This is more akin to paying for testimonials. If a movie studio paid critics to praise their shitty movie, for instance. Or models paid to promote a piece of fitness equipment. It's shady as fuck.
This really puts it into perspective what situation Microsoft is in right now. They're losing to the competition by so much(1.2m) that they have resorted to buying positive press.
Now, I don't see anything wrong with this as long as there is full disclosure by those participating.
Now, I don't see anything wrong with this as long as there is full disclosure by those participating.
Given that unlike the 360 (that was priced $200 less than the PS3 and for most of the gen was cheaper) the XB1 is $100 more, and had a ton of bad press before launch, I don't think it's done terrible at all. I don't think anyone expected XB1 to sell as much as PS4, but 3 million at this point isn't a bad number to be at in any metric. I'm also pretty sure PS4 had the all time first month sales record. Just because you aren't selling as much as the fastest selling console ever doesn't mean you console is doing poorly, let alone not "well".
Granted Wii U started off strong and fell off the face of the earth after their first holiday season so we'll have to see if the XB1 will keep the momentum up, but it's definitely not outrageous to claim it's done fairly well so far.
Duxxy3
Member
People that aren't making revenue off of videos because of content ID.
I am genuinely curious if youtube vids from people who make youtube vids counts as press.
Osiris
I permanently banned my 6 year old daughter from using the PS4 for mistakenly sending grief reports as it's too hard to watch or talk to her
If Machinima are aware of this, then they have a requirement (again, specifically stipulated by the FTC) to inform those they use for the promotion of the FTC disclosure requirements, and if they are not aware, well, ignorance has never been a valid defence in Law.
Some applicable, and interesting reading on the use of social media for the promotion of goods, and the FTC's position on it.
If Machinima are aware of this, then they have a requirement (again, specifically stipulated by the FTC) to inform those they use for the promotion of the FTC disclosure requirements, and if they are not aware, well, ignorance has never been a valid defence in Law.
Then do you agree so long as Machinima is aware of this and comply with the FTC that this is advertisement?
RiccochetJ
Gold Member
I consider Totalbiscuit to effectively be part of the press.
I agree with you. If you look at last gen US sales difference with no context, it's hard to say they`re well in the market they dominated in. When you look at the advantages they had last gen compared to now, then I'd say they're doing pretty good now.
dragonbane
Member
This is ridiculous. How is Machinima or Microsoft even going to verify what counts as promotion or not? They want to check each video from their partners? What?
EDIT: Ok, you probably have to submit them. Shady as fuck tho...
EDIT: Ok, you probably have to submit them. Shady as fuck tho...
Uncle Rupee
Banned
It doesn't really matter. In this case, I think of it more as a testimonial. It's like when you see people in ads promoting weight-loss pills or whatever. The difference is, with Microsoft's strategy the viewers aren't given the broader context. They won't know they're watching an advertisement. And that's shady. It's like paying people to go onto Amazon and write positive reviews of a product!
Osiris
I permanently banned my 6 year old daughter from using the PS4 for mistakenly sending grief reports as it's too hard to watch or talk to her
If the fact that it is a sponsored promotion is disclosed by the youtube personality during his broadcast/stream, yes.
Press/promotion/advertising/marketing. These are all pretty much the same thing.
There are many Youtube celebs that have more influence than some gaming websites. Who cares if the promotion is in video format instead of text? Press is just a fancy word for news media. YouTube is the press these days.
I'm guessing that's what they'll do, yes, because the promotion has a limited budget and gets shut off after Microsoft has paid out a certain amount.
Isn't that why things of this nature end with "Brought to you by ...."?
Don't quit your day job.
Uncle Rupee
Banned
Exactly. So unless the videos profiting from this scheme include such a disclaimer... it's pretty unethical imo.
It really isn't. In the press, you get critics who will say this game sucks, or that movie is terrible. If it was the same thing as promotion, advertising, and marketing, you would never hear a negative review. Imagine if Siskel and Ebert had been paid to give two thumbs up by the movie studios, do you think they would risk their careers doing that? Of course not. A random YouTube celebrity on the other hand, may have no such foibles. Why do you think Jeff Gerstmann left Gamespot to form Giant Bomb? Because the man has integrity.
I wouldn't equate Press with something like Advertising or marketing but that's just how I view it I guess.
so, perfectly in line with what's been happening for years
Narpas Sword0
Member
So we are mad when youtube demonetizes people's videos and now we are mad that a company is re monetizing them? I don't even own an XBO but this seems like a natural fit for the way people consume media now.
Phrozenflame500
Member
Really scummy, but I can't really blame YouTuber's who follow through and there really isn't any way to make Microsoft stop.
Sweet so the length of time invalidates whether or not something is wrong. Awesome assessment.
BlackBuzzard
Banned
Some details about the deal have surfaced,
Source,
http://www.igameresponsibly.com/201...personalities-good-money-to-promote-xbox-one/
Source,
http://www.igameresponsibly.com/201...personalities-good-money-to-promote-xbox-one/
Uncle Rupee
Banned
Way to conflate two totally separate issues.
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