"Most people, I think, don't even know what a rootkit is, so why should they care about it?"
- Thomas Hesse, Sony BMG's president of global digital business, responding to the outcry over Sony's DRM Rootkit spyware uncovered on its music CDs
"You can look at the software that they sell. All their licensed kid stuff. So, what we're doing with the PlayStation Portable is really establishing a new marketplace, and establishing, frankly, a new beachhead."
- Peter Dille, Sony US Senior Vice President of Marketing, on comparing PSP to DS
“The idea of a handheld rivalry with Nintendo is an irrelevance. Those formats don't appear in our planning. It's not a fair comparison; not fair on them, I should stress. That sounds arrogant, maybe, but it's the truth. With the DS , it's fair to say that Nintendo stepped out of the technical race and went for a feature differentiation with the touch screen. But I fear that it won't have a lasting impact beyond that of a gimmick - so the long-lasting appeal of the platform is at peril as a direct result of that."
- Phil Harrison, president of Sony Worldwide Studios, on comparing PSP to DS in an interview with MCV
"It’s probably too cheap…"
– Ken Kutaragi, Regarding the $499 to $599 price point
"(the PS3) is not a game machine…"
- Ken Kutaragi, Regarding the machine’s beefy hardware architecture
"The name of the game is not market share, it’s how fast we (Sony) can grow the industry."
– Ken Kutaragi, regarding competition from Microsoft and Nintendo
"…for consumers to think to themselves ‘I will work more hours to buy one’. We want people to feel that they want it, irrespective of anything else."
– Ken Kutaragi, explaining their marketing goals for the PS3
"We do not care."
– Kaz Hirai, current President of Computer Entertainment, regarding competition from Microsoft and Nintendo
"I don't think the battle would be any different with or without Grand Theft Auto... I don't think it (losing Grand Theft Auto would) hurts us. No, I really don't."
- Jack Tretton, Sony Computer Entertainment America president and CEO
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1200 bucks for it."
- Jack Tretton, Sony Computer Entertainment America president and CEO
"The first five million are going to buy it (PS3), whatever it is, even [if] it didn't have games."
- David Reeves, Sony Computer Entertainment Europe CEO
"Microsoft does not concern us. Microsoft is not a technology company."
- Nobuyuki Idei, Sony chief corporate adviser in an interview with BBC NEWS
"A bit pricey."
- Michael Ephraim, Managing Director of Sony Computer Entertainment Australia, speaking about Nintendo Wii in an interview with the age.com.au
"We have a lot of respect for Nintendo, but with a December launch, how much stock are they going to get at a AU$400 price point? What is the consumer offering? So I don't think anyone will do more units than a PS2 this (Christmas)."
- Michael Ephraim, Managing Director of Sony Computer Entertainment Australia, regarding the launch of Nintendo Wii
"Sorry you didn't have the opportunity to buy a PS3 this year, but I'm sure it beats lining up in a queue for hours on end only to be told the store has sold out."
- Michael Ephraim, Managing Director of Sony Australia in an interview with the age.com.au
"There’s this sort of misunderstanding that the Blu-ray disc player for movies is somehow burdening the console with unnecessary cost. That is completely not true... Once we had that storage capacity on Blu-ray Disc, adding the movie playback functionality was extremely cost-effective, [the cost] is actually non-existent."
- Phil Harrison, regarding the wholesale cost of the system’s Blu-ray player
"Nobody will ever use 100% of PS3's capability"
- Phil Harrison, president of Sony Computer Entertainment's Worldwide Studios speaking with MTV news.
"The PlayStation 3 is a computer. We do not need the PC."
- Phil Harrison, president of Sony Worldwide Studios, in an interview with GameSpot
"I have no concerns about the competition."
- Phil Harrison, president of Sony Worldwide Studios speaking at the Game Developer Conference
"I don’t think we’re arrogant."
– Phil Harrison, regarding consumer perception of Sony
"We're certainly not interested in Gimmicks."
- Kaz Hirai0 E32k6, right before showing off Eye of Judgement.
"Nintendo knows its target audience, because it has really narrowed that down; and it’s pretty much defined by a boy or girl’s ability to admire Pokemon."
- Phil Harrison, president of Sony Computer Entertainment's Worldwide Studios
"But I fear that it won't have a lasting impact beyond that of a gimmick."
- Sony executive Phil Harrison cuts to the chase with his incisive analysis of the Nintendo DS in gaming paper MCV.
"Consider the US with its massive land and cheap people. Then you look at the UK - a little island where rent and rates are at an absolute premium, and the cost of people is a lot more."
- Sony's take on the consumers, as told by UK Managing Director Ray
---------------------------------------
Welcome back, Sony.
