These slides show the estimated population of customers in Japan, U.S. and six major countries in Europe, based on a research of video games involvement among general consumers. There are several groups of people those who currently play video games, those who think they may want to play them and those who think they never want to play them. As some may change their mind as time goes by, fixed-point observation shows interesting changes. Now you are seeing the data collected in spring this year. Of those who currently play video games (or active users). 53.8 million of them are in Japan, 98.1 million in six major European countries and 143.7 million in the U.S. On top of those people, there are also those who are interested in video games, or who are ready to become active users (or potential users) 24.6 million of them are in Japan, 71.5 million in Europe and 53.4 million in the U.S. The European market especially has a larger potential, considering the current market size.
