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'Beer for women' launched by Czech brewery sparking sexist outrage
- Thread starter badboy78660
- Start date
itsbenoclock
Member
I'm sure the market will soon decide the fate of this company
pokeystaples
Banned
...do I need to give up my lady card for thinking that "closet like Carrie, money like Big" line is pretty amusing?
tearsintherain
Member
Why is it sexist to market a product or brand at just one sex? I buy shampoo for men even though its formula is the exact same as the womens brand. There is that vodka brand that is marketed heavily at women, energy bars and drinks, yogurts, etc. Not all women want girly packaging or different flavors but some do, seems kind of weird to say you shouldn't do that.
Switch Back 9
a lot of my threads involve me fucking up somehow. Perhaps I'm a moron?
Thought this was a Jezebel article at first.
edit: We need another giant war or alien invasion or something so people can stop freaking out over stuff like this. I mean honestly, who gives a fuck? If you don't like it don't buy it. The end. What a dumb article.
edit: We need another giant war or alien invasion or something so people can stop freaking out over stuff like this. I mean honestly, who gives a fuck? If you don't like it don't buy it. The end. What a dumb article.
Professor Beef
Banned
wtf man, where's my brews for dudes
Snowybreak
Member
Deodorants and shampoo for women are specifically balanced for body chemistry. They are objectively geared towards women. Beer is just an alcoholic drink. There's nothing to be tuned in it to suit women better than men.
And there's a difference between being marketed towards women (like Zima and wine coolers) and being marketed as for women.
Edit: before someone reads me wrong I'm just pointing out the difference. In all honesty I don't mind this too much, as long as it isn't just repackaged light beer.
Gordon Shumway
Banned
6th post for the win..
ClosingADoor
Member
Drinks and other products are marketed for a certain gender all the time. Don't see much of a problem with it.
Salty Rice
Member
Oh come on.
If women like this they gonna buy it. If they think this is dumb they dont.
No outrage needed.
If women like this they gonna buy it. If they think this is dumb they dont.
No outrage needed.
Killa Sasa
Member
Odd that they didn't take the opportunity to be like "it's the same damn beer, stupid"
Was hoping it was supposed to be tongue in cheek but apparently not. Damn shame and hopefully reflected in sales.
Was hoping it was supposed to be tongue in cheek but apparently not. Damn shame and hopefully reflected in sales.
the_darkness
Banned
How can Marina hate women? She is one.
And her mum's one too.
And her mum's one too.
frankie_baby
Member
Why this outrage, whats wrong With branding or marketing towards a particular gender, theres nothing to stop a man buying it if he wants
benicillin
Banned
This isn't outrage.
KyanMehwulfe
Member
I suppose it could be that there is no beer for men in terms of labeling. (Mind you, I think this is flawed, too; see below).
With a lot of body products, there has long been a clear distinction of products for both genders. E.g. Deodorant for Men, Deodorant for Women. In this case, there's just Beer, and Beer for Women.
That said, that's not entirely uncommon either. It's actually common for a lot of stereotypical women's products. E.g. There's no Clinique facial products "for women." There's just Clinique exfoliator, or Clinique exfoliator 'For Men' in a more manly gray bottle. There's no Kiehl's for Women, just Kiehl's moisturizer, and then the exact same product (check the ingredients) in manly dark green bottle called Kiehl's for Men.
So beauty products have done this for men for ages.
Sinfamy
Member
PingPongvonLaserstein
Member
Gender branding on toiletries make business sense in so far as there are scents that many identify as masculine or feminine, for better or worse. There is already a beer to suit every conceivable palate on Earth, so all they can offer is some stereotyping in packaging and marketing. Personally, this doesn't much bother me one way or the other, but imagine it will go over about as well as when Bic decided the thing that adult women really wanted was gender branded ballpoint pens.
For deodorants, at least, the only difference is the scent. Kind of like how the only difference here is the bottle. All marketing,
Seriously, I don't see what the issue is. Women aren't being denied anything. Anyone can buy any beer they want. More options is good. I'm assuming she hates 'girly' marketed wines, coolers, spritzer, or any other products where they think they can gain an edge by stereotypically gendering it?
Dusk Golem
A 21st Century Rockefeller
I've never been big on the "for women/for men" branding, but it's obviously related to trying to find a target audience as marketing is big on appealing to certain age groups and genders. However it's there for the reason I guess targeting a certain demographic can work, and it's not like this is a new thing it's existent in so many products already and there's already been beers targeted at men and women that already exist.
I'm not big on it, but I don't think it's outrage worthy nor really speaking a lot of outage.
I'm not big on it, but I don't think it's outrage worthy nor really speaking a lot of outage.
Snowybreak
Member
I'm just saying it's weird, especially considering how long beer has been around and how widely it's consumed by both men and women.
Steve Youngblood
Member
What kind of beer is it? I see pale ale mentioned, but are they talking about this?
PlayALLtheGames
Banned
Can you imagine if they made a beer targeted for men? You know?
Snowybreak
Member
Oh fuck me. Ok, if there's anything to be offended by, it's that.
Lots of people saying how being angered by this is stupid.
Is this was "Watermelon flavoured beer for Black people" you might be more likely to understand the problem.
Yes, women can like pink things if they wish, but to market a product in this way, to allow women to "maintain their femininity" is ridiculously patronising to the point of being prejudicial. It perpetuates a highly damaging stereotype and encourages institutional sexism.
Is this was "Watermelon flavoured beer for Black people" you might be more likely to understand the problem.
Yes, women can like pink things if they wish, but to market a product in this way, to allow women to "maintain their femininity" is ridiculously patronising to the point of being prejudicial. It perpetuates a highly damaging stereotype and encourages institutional sexism.
+1
It might sound harmless on the surface but reinforcing idiotic stereotypes is never the way to go.
IsntChrisL
Member
Is this supposed to be a problem because it's beer? There are a lot of products marketed specifically to men and women. GAF is going to self-destruct if it tries to get upset about all of them.
PlayALLtheGames
Banned
Ok I completely dropped the ball on reading this one. I gathered it was the other side being angered.
After checking the article, I totally get it.
I do think it's funny they tried the "Well it's for women who would like something like this" crap.
To me it just seems like someone trying to take advantage of the "beer is a man's alcoholic drink" stupid stigma to market a luxury product.
From a marketing perspective, it's actually understandable why this company did this, but this is such a horribly hamfisted and bad way of going about it.
There's nothing wrong with marketing a brand of beer to women, but this was just dumb.
Not nessisarily "offensive"(unless you count the price, holy hell) or "sexist", just fucking dumb.
Yaaaaaaa, no.
Not even close to the same thing.
Skinny Girl vodka, particularly the "Bare Naked" flavor, is hilarious. Sure, it's got fewer calories than regular vodka, because it's got less alcohol and more water.
frankie_baby
Member
So if a watermelon flavoured beer ever came out i guess any advertising would have to not have black people in it?
PingPongvonLaserstein
Member
That isn't even close to what the post said.
Astral Dog
Member
I thik it could be a cute idea 😔
Switch Back 9
a lot of my threads involve me fucking up somehow. Perhaps I'm a moron?
edit: fuck it. I don't want to get involved.
For those asking why this is sexist: products such as this package a generic product in a feminine shaped bottle with feminine colors and motifs, and charge more for the product. It specifically pushes female stereotypes that are dictated entirely by corporations and have come from no natural place. Take a look at many "for Her" and "for Him" products, and you'll notice the products are largely the same, but with different scents applied to the product, different colors used in their packaging, and the "for Him" will usually be significantly cheaper.
It's expensive to be a woman.
It's expensive to be a woman.
I thought they already made beer for women and it was called Cider.
I know you're joking but... Cider has nothing to do with beer, and neither beer nor cider has anything to do with gender.
If anything we need less gender specific products, not more. From what I gather from the article it's just beer in a fancy pink bottle. 8GBP for a beer is outrageous even for a craft beer. Seems like you just have to pay extra for the stereotyped marketing of this product.
LQX
Member
Seriously, how can you make the argument for soap and not alcohol? Isn't alcohol consumption levels very different for men and women? The effects of it on the different sexes is vastly different from shampoo or soap which some of you are making the argument for while saying this is different.