Originally Posted by franklyshankly
But Bungie never sold D2 as "no longer an end-game loot hunting game" as you asserted. I mean the very first trailer has an in game character screaming about SO MUCH LOOT.
But the marketing is very heavily focused on the story and the world rather than the actual activities that take up the majority of the end-game. As I said, veteran fans know this time but people who did not enjoy the way the first game went also know this - hence them not purchasing it.
Also, that Cayde-6 line is about as far as it goes. When I talk about marketing, I'm talking about Youtube/TV spots that the casual gamer who bought the first game will see.