Sony gets racist. White is coming.

AlanHemberger · (07-04-2006, 10:59 AM)

that's so hot. i want "her"

Shogmaster · (07-04-2006, 10:59 AM)

There is a great photoshop in there begging to come out. I just don't know what that is quite yet....

MightyHedgehog · (07-04-2006, 11:00 AM)

Uhhh...WTF?

oldboy1 · (07-04-2006, 11:00 AM)

Look at the fear on the back chicks/guys face.

What the hell is going on with her left hand, is she charging for a MDK strike.

EGM92 · (07-04-2006, 11:01 AM)

where is that ad from? US? UK?? I want a white PSP again

imastalker co. · (07-04-2006, 11:01 AM)

i see browsing is one of the key features now. good news none the less.

llTll · (07-04-2006, 11:02 AM)

Buggy Loop · (07-04-2006, 11:02 AM)

All the right moves sony, all the right moves.. <_<

jj984jj · (07-04-2006, 11:04 AM)

Originally Posted by EGM92:

where is that ad from? US? UK?? I want a white PSP again

yourpsp.com = SCEE

ssoass · (07-04-2006, 11:04 AM)

Yeah, I saw one of those giant ads in Amsterdam yesterday.

Dice · (07-04-2006, 11:05 AM)

probably from the same team as the playstation jesus ad

maxmars · (07-04-2006, 11:05 AM)

Francias Castiglione · (07-04-2006, 11:07 AM)

Originally Posted by Shogmaster:

There is a great photoshop in there begging to come out. I just don't know what that is quite yet....

A hood and a burning cross wouldn't look out of place, I'm surprised they didn't go the whole hog with it!

EGM92 · (07-04-2006, 11:08 AM)

Originally Posted by jj984jj:

yourpsp.com = SCEE

Damn Europe!

M3wThr33 · (07-04-2006, 11:09 AM)

Is. That. Serious?

-Eddman- · (07-04-2006, 11:09 AM)

PSP Texas Pack?

Nino · (07-04-2006, 11:10 AM)

I was in Amsterdam last night, too bad I didn't see this. I can't imagine it ever coming to America

(oh and nice timing with that Loco Roco-racism issue

)

AZ Greg · (07-04-2006, 11:10 AM)

Wow...

Error · (07-04-2006, 11:11 AM)

holy crap

Square2005 · (07-04-2006, 11:12 AM)

Knowing Sony these days, it's probably in Africa.

travisbickle · (07-04-2006, 11:12 AM)

How's this racist?

Doogdogg · (07-04-2006, 11:12 AM)

Originally Posted by AZ Greg:

Wow...

Just WOW. :/

demi · (07-04-2006, 11:14 AM)

White is right, and Sony knew all along.

Sold me on a PSP

Greenpanda · (07-04-2006, 11:15 AM)

Quote-unquote "racist" or not, it's certainly fantastically ill-advised

Peru · (07-04-2006, 11:15 AM)

Originally Posted by travisbickle:

How's this racist?

It's not meant to be I'm sure, but the innuendo is very much alive. A white person strangling a black one, "white is coming" ??

Error · (07-04-2006, 11:15 AM)

I like how she grabs her/him with 'gloves'

nice message there sony.

on a second thought I know why she did that, she probably didn't want to leave fingerpints.

The Shadow · 11:27 AM

Question...

"Racist" implies hate of another race. How is that racist?

Originally Posted by Error2k4:

I like how she grabs her/him with 'gloves'

nice message there sony.

I think they added white gloves to add contrast between her hand and his face.

Oh never mind. I'm sure Sony is making a huge overt racist statement. :rolleyes:

Ghost · (07-04-2006, 11:16 AM)

GAFFERS INFLUENCED BY THREAD TITLE WORLD IN SHOCK

more at 11.

Its not racist, get a grip ffs.

'White bits' was more offensive than this.

Sho Nuff · (07-04-2006, 11:16 AM)

What the fsck!?

If they did this in the USA they'd be burned at the stake

Funky Papa · (07-04-2006, 11:18 AM)

Is it me or the black pal does look a little like TBS?

M3wThr33 · (07-04-2006, 11:18 AM)

Originally Posted by The Shadow:

Question...

"Racist" implies hate of another race. How is that racist?

This is the literal definition of 'White Power.'
The white model is overpowering the weaker black one, establishing superiority.

Modeling contrasting models would be fine, but putting the black one in a threatened state crosses the line.

MightyHedgehog · (07-04-2006, 11:20 AM)

Sony's gone off the deep end with this shit already, IMO. The PSP campaign was bad, but this is just ****ing stupid.

hadareud · (07-04-2006, 11:20 AM)

Originally Posted by The Shadow:

Question...

"Racist" implies hate of another race. How is that racist?

Quote:

1. The belief that race accounts for differences in human character or ability and that a particular race is superior to others.
2. Discrimination or prejudice based on race.

I don't think it's meant to be racist, but I would be suprised if it wouldn't cause a small shitstorm.

duckroll · (07-04-2006, 11:20 AM)

Originally Posted by Error2k4:

I like how she grabs her/him with 'gloves'

nice message there sony.

on a second thought I know why she did that, she probably didn't want to leave fingerpints.

I didn't even notice that. I was in shock as to who would come up with an ad which would be sooooooo wrongly interpretated by the masses.

travisbickle · (07-04-2006, 11:20 AM)

Originally Posted by Peru:

It's not meant to be I'm sure, but the innuendo is very much alive. A white person strangling a black one, "white is coming" ??

This is the same as the "racist game" topic, if people don't stop coming to their own conclusions when a black person is used, or in some cases a monster that kind of looks like a cartoon from back in the day that was derogatory to black people, then racism will still be rife.

It's a black girl and a white girl posing for an advertisement, that's it.

PS2 KID · (07-04-2006, 11:21 AM)

Meh. I'll wait for Playstation Portable Yellow Ad. Where an asian chick grabs the white chick by the throat. People will applaud that. I know I will.

Sho Nuff · (07-04-2006, 11:22 AM)

OMG it's Bruce Leroy

The Shadow · (07-04-2006, 11:22 AM)

Originally Posted by M3wThr33:

This is the literal definition of 'White Power.'
The white model is overpowering the weaker black one, establishing superiority.

Modeling contrasting models would be fine, but putting the black one in a threatened state crosses the line.

I'm thinking you're looking too deeply into this. Probably the problem with a lot of "OMG it's racists" reactionaries.

"literal definition". Lollers. People can come up with their own ideal and interpretation of what's racist or not. Some model holding a black model is stylized and debatably un-PC but it ain't racist.

Nino · (07-04-2006, 11:23 AM)

Originally Posted by Square2005:

Knowing Sony these days, it's probably in Africa.

It's in Amsterdam, the street signs give it away. Spannunndd.

duckroll · (07-04-2006, 11:23 AM)

Originally Posted by PS2 KID:

Meh. I'll wait for Playstation Portable Yellow Ad. Where an asian chick grabs the white chick by the throat. People will applaud that. I know I will.

But it won't be an asian chick. It'll be Uma Thurman in the Kill Bill yellow biker jacket.

Tellaerin · (07-04-2006, 11:24 AM)

Originally Posted by Sho Nuff:

What the fsck!?

If they did this in the USA they'd be burned at the stake

And rightfully so. Who's their PR director in Europe, David Duke?

jj984jj · (07-04-2006, 11:25 AM)

I can't believe some people. You don't see how this is discriminating at all? White bits was definitely not half as bad since it could be interpreted as a joke, this can't.

Zenith · (07-04-2006, 11:26 AM)

Originally Posted by travisbickle:

How's this racist?

an overtly white person beating up a black guy/girl, for a product whose USP is being white isn't just a tad overboard?

you can't deny that colour is the central "theme" of this ad, and having one beating on another kinda seals the deal.

hadareud · (07-04-2006, 11:27 AM)

ssoass · (07-04-2006, 11:28 AM)

Originally Posted by Nino:

It's in Amsterdam, the street signs give it away. Spannunndd.

I don't think this particular one is in Amsterdam.
The one I saw was in the Kalverstraat, and this does not look like that street at all.
It's probably somewhere in the Netherlands as you said though, going by the Dutch words on the buildings.

Square2005 · (07-04-2006, 11:28 AM)

I'm more shocked that Sony advertises in English in the Netherlands.

thetrin · (07-04-2006, 11:29 AM)

If its intention was to be entirely benign, SCEE`s oversight in this regard is even more evidence that Sony has lost its mind.

bud · (07-04-2006, 11:30 AM)

wasn't she in the chronicles of narnia?

Second · (07-04-2006, 11:30 AM)

The ad is placed in the Netherlands.

Look at the Sushi Japans Restaurant and the Leo Van ... building on the right.