Contents of the Origin Edition:
"Origins Edition Includes:
Blackwatch Reyes (Reaper)
Strike-Commander Morrison (Soldier: 76)
Security Chief Pharah
Overwatch-themed content for several Blizzard Entertainment games:
Heroes of the Storm™ - Tracer Hero
World of Warcraft® - Baby Winston Pet
StarCraft® II Portraits
Diablo® III - Mercy Wings"
-Someone was able to buy it from GameStop for $40.
-It's still not clear if this is an f2p retail bundle. Note the digital content availability thing on the bottom of the image as well as the fact it's called "Origins Edition".