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Ford Motors shamelessly steals official art from Firewatch
- Thread starter DeathSparks
- Start date
Parmadillo Marshmallow
Member
Ford dealership general manager: "I saw an ad for some game called Fire-something-or-other. Make our ad look like that."
Designer: makes something similar
Manager: "No, that's not close enough"
Designer: makes it a little more similar
Manager: "Getting closer"
Designer: copy/paste original image and rolls eyes
Manager: "Perfect!"
Designer: makes something similar
Manager: "No, that's not close enough"
Designer: makes it a little more similar
Manager: "Getting closer"
Designer: copy/paste original image and rolls eyes
Manager: "Perfect!"
At a graphic design firm? No, that's grounds for immediate termination. Plagiarism is no joke for any firm who takes themselves even remotely seriously.
DeathSparks
Member
Yeah I know, In fact about 4 years ago Gearbox was accused of pilfering Moss's art for Borderlands 2
memoryswap
Neo Member
It's so lame. Then again, game devs as a group are legendary for wholesale theft of imagery. Fans should call that out as well instead of passing it off as 'homage'.
Spring-Loaded
Member
And then there's the Dark Souls shirt that blatantly apes the spoiler shirt design. though that's at least emulation/copying of a style, arguably.
this tho
whew
Must be flattering
TheSpoiler
Member
You are talking about an all purpose firm that runs on the basis of how much they like their employees. That's if it's a firm and not based on the crm doing it themselves, which they certainly won't care.
How so? Please provide examples. And no, inspiration is not theft. The only ones I can think of off the top of my head are the Uncharted picture thing, and the image of a girl that was in...I think...mass effect? Or some other Bioware game. Those were called out. There are also some shitty mobile knock-off games that rip off other games designs, but those aren't even worth mentioning.
Everything with that general 'flat shaded, stylized realism' look isn't owned by Campo Santo now.
Spring-Loaded
Member
If this was all done by the same people, then this commercial coupled with the outright lifting of artwork is highly suspect.
yeah, no.
This looks way too close or exactly the same, and someone in ad agency will be fired.
As someone who has friends in design, and works with a team of artists daily, you would be shocked at how close you are with that. It's astonishing.
memoryswap
Neo Member
Stuff like this is super common in games. The image is of course reconstructed and content is different but conceptually, it's a 1:1 copy. It's reprehensible.
Haunted
Member
RealityCheque
Banned
ebullientprism
Member
Holy fuck lol. I was expecting something similar. Not them copying and pasting literally the same stuff.
Captain Zyrain
Member
Not even really close.
and
Doubt its the same company either, one is Ford national, the other is likely localized.
Looks like they re touched it. Background looks a little bit darker and stretched a bit.
rough, quick gif
it's 110% stolen art
It sounds like the one you're just waiting for the recall notice about.
Jacksinthe
Banned
Off of the backs of others, you silly goose!
Thursday War
Banned
rough, quick gif
it's 110% stolen art
like we needed this to know that
malboroking
Banned
Stuff like this is super common in games. The image is of course reconstructed and content is different but conceptually, it's a 1:1 copy. It's reprehensible.
Different fonts, different logos, different alignment. Same colors, but hardly plagiarism. I see the similarities, but I don't think there's anything wrong with this example. It's certainly not reprehensible, but then again when have gamers been ones to blow things out of proportion?
Enter the Dragon Punch
Banned
i understand being snarky can be fun, but i was replying to a specific poster
crunchburner
Member
_
element
Member
If anything it just shows the lack of knowledge of having to deal with print. That website doesn't sell images, it is just a hack image gallery website making money off google ads. The reason they have a DMCA form is because they don't know or care what is uploaded.
The person who probably put the ad together probably has no knowledge or understanding of stock photo or image rights and is only concerned about the deadline, which knowing some of these places might have been a couple hours.
Hopefully this will just have the dealership open an account from some stock photo provider so they can have correct print and digital rights.
Also the title of this thread should really be updated to "Local Car Dealership". Ford had nothing to do with this. No reason to promote some crazy conspiracy of Ford Motors stealing anyones work.
7DollarHagane
Banned
It's important to note this isn't Ford motor company but a local dealership that probably hired a local ad company that probably plagarizes all their art because they are terrible. This kind of thing happens all the time at local businesses all over.
I guess you missed the poster claiming it's not the same art, just looks like it.
Yeah, title should really be changed. It appears this has fuck all to do with the actual Ford company.
Not even really close.
and
Doubt its the same company either, one is Ford national, the other is likely localized.
The video, and the ad for the Ford Explorer are different...similar theme, but quite different...
The original image from the local dealership is a straight rip-off
RiderKairuu
Member
This freaked me out for a second because my name is Kyle lol.
LurkerPrime
Member
So gross. Olly Moss and Campo Santo deserve more respect than this. I almost can't believe anyone thought they could get away with this. It's so disgustingly blatant.
Hope the proper artists get proper compensation for this BS.
Hope the proper artists get proper compensation for this BS.
InsaneTiger
Member
I read that it appeared on a free wallpaper site and they may have got it from that. Speculating but maybe someone stole the art and posted to the website, where Ford saw and grabbed.
Can't wait for the update!
Can't wait for the update!
element
Member
That is exactly the story. The dealership downloaded the image from a wallpaper gallery that allows user uploads. So there is no vetting process on the license or ownership of the image.
They didn't buy the image from a stock image/photo marketplace.
This isn't an honest mistake, just a dumb one.
John Kowalski
Banned
Lmao, fucking hell.
memoryswap
Neo Member
Imagine you are are teaching a graphic design class and you have two students submit the logos I posted - would you shrug it off as 'not plagiarism'? Come on now...
more "inspired by' stuff:
SneakyStephan
Banned
Every time a marketing drone gets fired an angel gains its wings
Ehm russian/slav in an adidas track suit is a trope that existed LONG before gta4, it's because it's such a cliché that gta4 used itImagine you are are teaching a graphic design class and you have two students submit the logos I posted - would you shrug it off as 'not plagiarism'? Come on now...
more "inspired by' stuff:
LurkerPrime
Member
Free-to-use privately and free-to-use commercially are two completely separate things. If they can't verify the latter, they shouldn't be using the image.
inpHilltr8r
Member
Adidas *knock off* tracksuit. It's missing a stripe.
element
Member
or not at all.
memoryswap
Neo Member
I think we both know that the similarity goes way beyond "we both drew on the same trope". Anyway, I'm not going to get into a protracted argument over this. Just making an observation, that's all.
