NIS America looks west for success as Disgaea 5 Complete hits 110k pre-orders in US and Europe
Disgaea 5 Complete is set to sell over 110,000 units in the US and Europe when it launches on Switch on May 26th, but publisher NIS America has said it needs to work harder to improve the franchise's standing in the UK.
So far, the game has reached 36,000 pre-orders in Europe and 78,000 pre-orders in the US, NIS America president Takuro Yamashita told MCV, but the UK has slipped behind France as the most profitable country in Europe for the publisher's tactical role-playing series.
"The UK has been historically the biggest market in Europe for the Disgaea series," Yamashita stated. "However, talking about Disgaea 5 Complete, the UK is not the biggest one [any more]. I am not sure why this happened. We really need to improve the UK situation for Disgaea 5 Complete.
"The best country in Europe is France because the country has been booming up with the Japanese culture for over last decade," Yamashita continued. "Another key factor of performing well in France is Disgaea 5 Complete's support for French text."
The US, of course, still remains the biggest market for Disgaea outside of Japan, with Yamashita saying it has "a larger JRPG fan base than any other country" besides its native homeland. He also says Disgaea is "one of the well-recognised JRPGs among such US communities."
Indeed, the western market is becoming increasingly important for NIS America: "The era is over for [Japanese games companies] to just rely on the Japanese market," says Yamashita.
"In order to make the NIS Group's consolidated figures better, our western sales is very important. While the Western pre-order units of Disgaea 5 Switch exceeded 110,000 units, the Japanese sell-in number on the game was unfortunately less than 20,000 units. We had predicted this would happen to some extent. However, we were surprised that the gap was much bigger than we thought."