New PS3 model: PlayStation 3 Chocolate [tasty marketing stunt from Sony Italy]

[TTP]

Just got an email from SCE Italy documenting a marketing stunt occured today in Perugia, Italy, during "Eurochocolate", a kermesse dedicated to everything chocolate.

For the occasion, Sony arranged a pile of 150 PlayStation 3 made of chocolate and a huge Sixaxis made of chocolate as well.

Here are some pics from the show

What could it be?


OMG a chocolate cube made of chocolate PS3!


People smashing the cube


A chocolate SIXAXIS


This is eating


On behalf of italian videogame players: I'm sorry. :/

[Crushed]

What the hell.

[Scalpel Knight]

This is embarrassing, to say the least.

[neojubei]

I only cared for about a second.

[Y2Kev]

LOOKS DELICIOUS

[Segata Sanshiro]

Oh my god

Finally a sku for me

[Manmademan]

Oh God. If anyone's in the philadelphia area, there's an "escort" who frequently has ads in the back of Citypaper that bills herself as "Chocolate Playstation."

That's all I can think about when I see these photos for some reason..."Hey look a chocolate playst...oh god!!"

[jstevenson]

Still can't top the sea bass at Tengu.

[TTP]

Still can't top the sea bass at Tengu.

[Lightning]

Good stuff, nothing like a bit of fun while advertising.

[chubigans]

Wait a minute, for a second there I thought Sony randomly held a chocolate press party.

But if it's for a chocolate fair, then that's pretty cool. And delicious.

[viakado]

*scratches head*

[Kyoufu]

This is (b)eating.

didnt realise I was beaten :(

[passerotto]

i'm italian!
this is eurochocolate in Perugia(center italy).
Sony have a stand, and Perugini peoples can play ratchet uncharted lair and other sony's games demos.
I want buy a ps3 chocolate version i search it on ebay.

[Holtz]

But if it's for a chocolate fair, then that's pretty cool. And delicious.

Agreed, i want to eat that SIXAXIS.

[Linkzg]

ok, im sure someone will make a joke about a certain person at Valve, I will not touch that one.

I want a Chocolate Gameboy Micro, that would be delicious.

[SuperAndroid17]

wait , what?

[fistfulofmetal]

Does it have the blu-berray?

[Jax]

I think its awesome.


CHOCOLATE?

omg

[Azzurri]

Perugia home of Perugina chocolates.

It's because there famous for their chocolates.

[Speevy]

[TTP]

i'm italian!

Bravo!

this is eurochocolate in Perugia(south italy).

wat?




:P

[brandonh83]

Oh dear... oh dear god the Photoshops... the Photoshops to come, I'm not ready.

At least fat reviewers will be giving PS3 games better scores

[Rorschach]

At least they didn't make a chocolate ps3 getting dominated by a white chocolate ps3...

[Duke Togo]

This is eating On behalf of italian videogame players: I'm sorry. :/

"Thats not chocolate, little Enzo"

[Amir0x]

jesus send some of that chocolate to the poor and malnourished

[Wollan]

Not a big fan of chocolate but after seeing the Chocholate factory movie I have had a secret desire to just take a handful of it and devour it.

[Dot50Cal]

I'm not sure I'd want to eat some after some dude biffed it with his fist and walked over them..

[womfalcs3]

I would love to get the mold.

[Linkzg]

Oh dear... oh dear god the Photoshops... the Photoshops to come, I'm not ready. At least fat reviewers will be giving PS3 games better scores

I fully expect a photoshop of a chocolate 360 melting.

[Kyoufu]

jesus send some of that chocolate to the poor and malnourished

Poor and malnourished is when you save up your lunch money to afford a PS3, amirite?

[Speevy]

Someone tint one of the children blue.

[Morbid Angel]

[spwolf]

i am hungry...

[painey]

"hay guys wats going on in this thre.. OH MY GOD THEY COPIED ME AGAIN!! GET ME BILL ON THE PHONE!"

[rakka]

. . .

[jooey]

it's a chocolate GScube!!!!!!!!!!!!!!!!!!!!

[fistfulofmetal]

I fully expect a photoshop of a chocolate 360 melting.

I just got that

And I laughed.

[brandonh83]

Those chocolate PS3's perfectly replicate the actual system, right down to the fingerprints

[Speevy]

"But Mr. Wonka was right. Very soon there came a very hot day with a boiling sun..."

[maxmars]

LOL @ Perugia being in "southern Italy". Someone was sleeping during geography lessons, huh?

EDIT: Oh and TTP, Perugia is actually a tad more south than that. Your bullet is right over Città di Castello.

[AltogetherAndrews]

Still can't top the sea bass at Tengu.

Hmm. Chocolate sea bass.

[Holy Order Sol]

[Sir Fragula]

"Thats not chocolate, little Enzo"

Git. I was thinking of how to approach it from that angle.

[SS4Gogita]

What a sweet moment to savor.

[[Nintex]]

First the BC is gone, and now the plastic?

I just don't understand the connection between the PS3 and chocolate. . This won't have alot of attention, neither will it move systems. They just flushed their marketing budget down the toilet.

[hydragonwarrior]

what's wrong with chocolate? damn anti chocolate fanboys!

[methane47]

lol Sometimes sony makes it WAYYYY too easy for Microsoft and the xbots..

[Speevy]

First the BC is gone, and now the plastic? I just don't understand the connection between the PS3 and chocolate. . This won't have alot of attention, neither will it move systems. They just flushed their marketing budget down the toilet.

They really fudged this opportunity.

[AlphaSnake]

Is this the budget SKU everyone's been talking about? The $99 Chocolate version?

Will the PS3 made out of truffles cost $599?