Idea Factory establishes subsidiary "Lupinus"

[Mandoric]

From the press release:

In response to the hot "emotion" of male fans, Idea Factory Inc. (based in Tokyo, Shibuya Ward; Executive Director-President KUWANA Shingo) today, 2007-12-07, establishes the subsidiary brand "Lupinus". This "Lupinus" brand will allow Idea Factory to release products with concepts seperate from its normal lineup. Until this date, our company has developed and collaborated in the development of male-targeted romantic games under the internal brand "I.F. Mate". From here on, in order to adapt to the variety of opportunities afforded by various hardware, adjust to the strengths of each sistem, and ambitiously answer male fans' requests with a realization of "moe", we've taken on the challenge of establishing a new brand. Furthermore, we would like to announce Lupinus's first release. We are developing the Nintendo Wii software "Housekeeping Squadron Clean Keeper" (2008-03-27, as yet unrated.) This "Housekeeping Squadron Clean Keeper" will target the established fandoms for "beautiful fighting maidens", "transforming girls", and "squadron action shows" , include a cast of famous voice actresses, and utilitize the Wii Remote in action sequences, becoming a "Housekeeping Adventure" game. For further details on our products, please refer to forthcoming updates at http://www.if-lupinus.com/ . Housekeeping Squadron Clean Keeper official site: http://www.if-lupinus.com/clean/

With most companies, the establishment of a softcore porn subsidiary would be seen as to keep the parent company's name respectable. With Idea Factory, I'm not entirely sure they're not doing it so as to protect these new games from the damage caused by association with themselves.