Sony sets 150m sales target for PS3

[Taurus]

Kaz Hirai, chief executive of Sony’s PlayStation games console business, has set an ambitious target of reaching nearly 150m in sales for its slow-starting PlayStation 3 console. Sony told those attending the video game industry’s E3 convention last week that sales of its original PlayStation, launched in 1994, had reached 102m units and the PlayStation 2 console had now passed 140m worldwide in its ninth year on sale. ... Mr Hirai, in a Financial Times interview, said his aim was for the PS3 to surpass sales of the PS2 over a similar time period. “It’s not fun for me replicating the PS2 numbers. I’ve seen that movie already,” he said. “I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?” Twenty months after the PS3’s release, the console is barely 10 per cent towards his target. Sales to the end of Sony’s fiscal year in March were 12.85m and it expects to sell another 10m in the current fiscal year. ...

http://www.ft.com/cms/s/0/1c46ad2e-5...nclick_check=1

(add a huge row of lols here)

[M3wThr33]

If they plan on the 10 year plan and reduce the price consistently, yes.

[shagg_187]

20 year lifecycle confirmed...

[Hunter D]

[MightyHedgehog]

(add a huge row of lols here)

[johnsmith]

roflcopter

[BobsRevenge]

... good luck.

[Neo C.]

I've seen the date and can't believe it isn't 2005.

[schuelma]

[Graf Nudu]

“I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?”

DING DING DING DING

[Sadist]

[slaughterking]

[Aeris130]

How many PS3's per month WW until 2016?

[Relaxed Muscle]

“It’s not fun for me replicating the PS2 numbers. I’ve seen that movie already,”

What about replicating N64 numbers?

[Jammy]

Only 137 million more to go!

I don't think ANY system will reach that number. Maybe the Wii... but the DS has the best chance. And that's if this generation keeps going on without any interruptions (such as new companies entering the market, new consoles being released, etc.)

[Loudninja]

What? he really did not set anything...its more like hoping :p

[Cheeto]

Mr Hirai, in a Financial Times interview, said his aim was for the PS3 to surpass sales of the PS2 over a similar time period.

said his aim was for the PS3 to surpass sales of the PS2 over a similar time period.

PS3 to surpass sales of the PS2 over a similar time period.

over a similar time period.

[Somnid]

They'll be lucky to get a third of that me thinks.

[Oblivion]

This is not funny. :(

[Master Z]

I like this attitude. With a goal like that they are forced to work very hard in trying to accomplish it and the more these companies compete with each other the better it will be for us gamers.

[Hunter D]

What? he really did not set anything...

Read it again if you can't see why everyone is ing.

[Luckyman]

Hi Rift

[womfalcs3]

C'est possible.

[jrricky]

common someone we need data and graphs. If the PS3 keeps selling what it does at this rate how long till it get there............

[el Diablo]

[Snaku]

I thought numbers didn't matter, and that profitability was Sony's marching orders?

[Hellraizer]

I can see this happen with exclusives such as FFXI...no wait.

“I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?”

To make a damn profit, genius.

[Ranger X]

Needless to say, this is ambitious...

[Loudninja]

I can see this happen with exclusives such as FFXI...no wait. To make a damn profit, genius.

Final Fantasy 11? :P

[drohne]

it's nice to want things

[Vic]

C'est possible.

J'voudrais bien savoir que'ce que tu fumes O_o

Ca viens probablement du même stash que Sony

[PhoenixDark]

Wii? Possible but unlikely. PS3? No way

[davepoobond]

Only 137 million more to go! I don't think ANY system will reach that number. Maybe the Wii... but the DS has the best chance. And that's if this generation keeps going on without any interruptions (such as new companies entering the market, new consoles being released, etc.)

not even the ps2 huh? its already at like 130 million.

[Hunter D]

Needless to say, this is ambitious...

No, its stupid. I can see wii doing this. PS3 or the 360? They would need divine intervention for this to happen.

J'voudrais bien savoir que'ce que tu fumes O_o Ca viens probablement du meme stash que Sony

I won't probably be a meme. It will be one.

[Oblivion]

But guys a lot can happen in 8 years! JUST YOU WAIT!

[test_account]

“I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?”

Judging by this quote, all he says is that he wants to see if its possible for the PS3 to exceed the PS2 numbers after ninte years. I would guess that its like 99.9% impossible for the PS3 to exceed the PS2 numbers after nine years, but i wouldnt say there is anything wrong to try it :) On the other hand, since its pretty much impossible i dont know why he mentioned that goal though. As said, its nothing wrong with trying to do something like this, but when its pretty much impossible, i dunno why he mentioned it. Ah well :)

[Agent Ironside]

Well now..........be easy.

[Ranger X]

2011...

Wii = 200m

PS3 = 100m

360 = 80m



See you there Kaz!

[Xyphie]

[Taurus]

If they plan on the 10 year plan and give it away for free, yes.

fixed for ya

[Gabyskra]

I like this attitude. With a goal like that they are forced to work very hard in trying to accomplish it and the more these companies compete with each other the better it will be for us gamers.

It's not an attitude, it's PR b-s.

[OldJadedGamer]

So fiscal 07, Sony stated they planned to sell 11 million PS3 units and then for fiscal 08 they stated they plan to sell 10 million PS3 units.

If he wants to reach these goals, shouldn't they be increasing their projections year over year instead of decreasing them?

[womfalcs3]

J'voudrais bien savoir que'ce que tu fumes O_o Ca viens probablement du meme stash que Sony

I was just trying to be different.

There's no way PS3 surpasses PS2 sales. Maybe 100 million I can believe as a reasonable goal, but not 150.

[Jammy]

common someone we need data and graphs. If the PS3 keeps selling what it does at this rate how long till it get there...........

Well, Sony SHOULD hit 15 million worldwide by this November, which would be its two-year anniversary.

Going by that, it would take 6 years to reach 45 million at this pace, 12 years for 90 million, etc. etc.

[Hwang Seong-Gyeong]

Shooting for the sun eh?

[gbovo]

Needless to say, this is ambitious...

that's...an understatement...

[Case]

AHAHAHAHAHAHAHA
50 year life cycle and 10$ price point confirmed

[Oblivion]

not even the ps2 huh? its already at like 130 million.

Are these Sony numbers or real numbrs?

Maybe 100 million I can believe as a reasonable goal, but not 150.

Good god, no not even that.

[cw_sasuke]

hahahahha even the friggin ds - the beast of this generation will be lucky to hit that mark... and hirai thinks the ps3 can get there ? muhahahah

[Jammy]

not even the ps2 huh? its already at like 130 million.

Nah. PS2's been slowing down a lot. And I think the 130 million has to be buffed up or something. We just got NPD LTDs and Media Create LTDs and the numbers just don't match up.