Kaz Hirai, chief executive of Sony’s PlayStation games console business, has set an ambitious target of reaching nearly 150m in sales for its slow-starting PlayStation 3 console.
Sony told those attending the video game industry’s E3 convention last week that sales of its original PlayStation, launched in 1994, had reached 102m units and the PlayStation 2 console had now passed 140m worldwide in its ninth year on sale.
Mr Hirai, in a Financial Times interview, said his aim was for the PS3 to surpass sales of the PS2 over a similar time period.
“It’s not fun for me replicating the PS2 numbers. I’ve seen that movie already,” he said.
“I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?”
Twenty months after the PS3’s release, the console is barely 10 per cent towards his target. Sales to the end of Sony’s fiscal year in March were 12.85m and it expects to sell another 10m in the current fiscal year.
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