Peter Moore said to Yuji Naka: "**** you"

Guy Legend · (09-05-2008, 05:26 PM)

Quote:

When Peter Moore said "F*** you" to Yuji Naka
EA Sports boss recalls losing his rag with Sonic creator
Words: Matt Cundy, GamesRadar UK

In an interview featured in the latest issue of men's magazine Esquire, former Xbox 360 top man Peter Moore recalls how he once lost his cool and said "F*** you!" to Sega dev and Sonic creator, Yuji Naka. The boardroom bust-up happened as the Dreamcast's fortunes were plummeting in the face of competition from PlayStation 2.

Above: What Peter Moore might have looked like during the Yuji Naka incident

Moore - who helped launch Sega's ill-fated machine and was working for the company at the time - wanted to find out how consumers perceived Sega compared with other games companies. He gathered a focus group of twentysomethings and asked "If these brands were people, who would they be?" Apparently, Sega turned out to be the "granddad with dementia who used to be cool but you couldn't remember why."

Moore had tapes of the focus group dubbed in Japanese and headed to Tokyo to report the doddering image of Sega to the company's board. However, when he arrived, Yuji Naka - who Moore describes as being "a tad conceited" - accused Moore of tampering with the dialogue. "I lost it," remembers Moore. "I turned to the interpreter and said, 'Tell him, "F*** you"."

Although the translator refused to convey Moore's feelings, he was pretty sure that his message got across. "Naka had lived in the US for three years, so I knew he understood. I walked out and never returned." What a badass.

Oh, and if you're curious, Moore also reveals that the focus group thought Rockstar was the "drunken uncle who'd show up with a hooker from Vegas". And EA - who Moore works for now - was considered to be "the high-school quarter back who always got the cheerleader - an arrogant son of a bitch."

Hmmm. If game companies were people. Sounds like a sterling idea for a feature...

http://www.gamesradar.com/xbox360/xb...21132945404017

HAOHMARU · (09-05-2008, 05:27 PM)

Peter Moore is a retard.

Linkzg · (09-05-2008, 05:28 PM)

Peter Moore the inspiration for Shadow the Hedgehog? I'd say so.

kenta · (09-05-2008, 05:29 PM)

Originally Posted by HAOHMARU:

Peter Moore is a retard.

speedpop · (09-05-2008, 05:29 PM)

Originally Posted by HAOHMARU:

Peter Moore is a retard.

Fuck off. Naka needs to step down a peg. This isn't the early 90s anymore. The name Naka means shit.

Kyoufu · (09-05-2008, 05:29 PM)

WTF NOBODY SAYS THAT TO YUJI NAKA!

Dying to see what his new studio is cooking up.

Madman · (09-05-2008, 05:29 PM)

Those last days of the Dreamcast must have been rough.

verio · (09-05-2008, 05:30 PM)

Originally Posted by kenta:

ZING!

Princess Skittles · (09-05-2008, 05:30 PM)

Quote:

focus group of twentysomethings

Stopped reading there. Disgusting.

MrHicks · (09-05-2008, 05:30 PM)

why can't all execs be like this?
hes one of the only "real" people among all the soulles marketing suits

bryehn · (09-05-2008, 05:30 PM)

Originally Posted by kenta:

Damnit, beaten!

RiZ III · (09-05-2008, 05:30 PM)

Originally Posted by HAOHMARU:

Peter Moore is a retard.

If he's a retard, he must be the most successful retard I know.

Segata Sanshiro · (09-05-2008, 05:31 PM)

Peter Moore's the man.

_dementia · (09-05-2008, 05:31 PM)

Quote:

granddad with dementia who used to be cool but you couldn't remember why.

speedpop · (09-05-2008, 05:31 PM)

Originally Posted by MrHicks:

why can't all execs be like this?
hes one of the only "real" people among all the soulles marketing suits

Yeah, remember how much shit GAF used to spew on him back when he was working at Microsoft?

Lain · (09-05-2008, 05:31 PM)

I can say I like Moore now.

Aaron · (09-05-2008, 05:31 PM)

With all the shit he had to put up with from Sega, I'm surprised he hadn't learned to swear in Japanese by then.

bumpkin · (09-05-2008, 05:32 PM)

Quote:

"I lost it," remembers Moore. "I turned to the interpreter and said, 'Tell him, "F*** you"."

Peter Moore, you are my hero.

Fuu · (09-05-2008, 05:33 PM)

Quote:

Apparently, Sega turned out to be the "granddad with dementia who used to be cool but you couldn't remember why."

Quote:

Oh, and if you're curious, Moore also reveals that the focus group thought Rockstar was the "drunken uncle who'd show up with a hooker from Vegas". And EA - who Moore works for now - was considered to be "the high-school quarter back who always got the cheerleader - an arrogant son of a bitch."

I wonder over what company they glossed.

LiK · (09-05-2008, 05:33 PM)

i love honesty

GamerGeorge · (09-05-2008, 05:33 PM)

Originally Posted by Madman:

Those last days of the Dreamcast must have been rough.

Unfortunately.

shidoshi · (09-05-2008, 05:33 PM)

Good for Peter. Japanese game creators have a tendency to come off like arrogant pricks (I'm looking straight at you Yu Suzuki), so Naka probably deserved it.

I'd also never, ever want to try to run the U.S. division of a Japanese company, unless said company was smart enough to leave me the hell alone and let me do my job (and thus make every decision).

loosus · (09-05-2008, 05:34 PM)

I think Moore was definitely in the "right" (or, at least, I can totally understand why he'd say that). You don't accuse someone of something like tampering and just get away with it. That's a pretty huge accusation to make -- especially without evidence.

h3ro · (09-05-2008, 05:35 PM)

Wow... Petah is awesome.

Also, how long before this becomes a Shenmue III vigil?

Dead Man Typing · (09-05-2008, 05:36 PM)

I'm a Peter Moore fan, and I approve of his actions.

TekunoRobby · (09-05-2008, 05:36 PM)

Peter Moore has done what every Sonic fan dreams about.

Chinner · (09-05-2008, 05:37 PM)

im going to get peter moore tatooed onto me, the guys a bad ass hes definantly up there withclint eastwood and arnie in terms of bad assness

Kung Fu Jedi · (09-05-2008, 05:38 PM)

Originally Posted by Princess Skittles:

Stopped reading there. Disgusting.

Why? You have a problem with using focus groups, with an industries core audience, to get an idea of what your (potential) customers are thinking? At the time of the Dreamcast, twentysomethings were a fine base to as questions of.

RyuHayate · (09-05-2008, 05:38 PM)

If I was accused of doing that, I probably would've lost it, too.

Ryu Hayabusa · (09-05-2008, 05:42 PM)

Peter Moore is a ridiculous

Wurm · (09-05-2008, 05:43 PM)

I'd love to find out in maybe a decades time or something exactly how responsible Moore has been for EA's incredible resurgence as a fucking brilliant brand.

After the crash and burn of the Dreamcast (coincidentally the last console to ever see quality Sonic Team games as Naka systematically culled the true talent from the group) he's really gone from strength to strength with being an incredible figurehead for the X360 and now EA.

What exactly is taking Naka's Prope so long. Mistwalker and Platinum Games, both companies set up by "cast out" members of previous devs have shown, and in Mistwalkers case released, multiple titles on next-gen systems.

industrian · (09-05-2008, 05:44 PM)

Quote:

Hmmm. If game companies were people. Sounds like a sterling idea for a feature...

Nintendo is the uncle that buys you good gifts for Christmas but molests you.

_dementia · (09-05-2008, 05:47 PM)

Originally Posted by Ryu Hayabusa:

Peter Moore is a ridiculous

He accidentally the whole Sonic Team

Mamesj · (09-05-2008, 05:48 PM)

Because it was so good the first time, that it needs to happen again:

Originally Posted by HAOHMARU:

Peter Moore is a retard.

AlternativeUlster · (09-05-2008, 05:48 PM)

Originally Posted by speedpop:

Yeah, remember how much shit GAF used to spew on him back when he was working at Microsoft?

I don't. I thought he was well like all around. I mostly associate myself with Nintendo's camp but I still think that everyone likes Peter Moore sort of like everyone likes Miyamato.

RyuHayate · (09-05-2008, 05:48 PM)

Originally Posted by Wurm:

What exactly is taking Naka's Prope so long.

SEGA doesn't know how to take risks, so unless he throws in Sonic as the lead character in whatever he's working on, it's probably not going to get approved.

Princess Skittles · (09-05-2008, 05:50 PM)

Originally Posted by Kung Fu Jedi:

Why? You have a problem with using focus groups, with an industries core audience, to get an idea of what your (potential) customers are thinking? At the time of the Dreamcast, twentysomethings were a fine base to as questions of.

Revolutionary · (09-05-2008, 05:50 PM)

Originally Posted by kenta:

AlternativeUlster · (09-05-2008, 05:52 PM)

Originally Posted by kenta:

HAOHMARU · (09-05-2008, 05:53 PM)

What has Peter Moore ever accomplished? Yuji Naka has done more for the gaming industry than he ever will. Worst of all...Moore gave away Shenmue II to the XBox.

Also, if those tattoos are permanent then he truly is a retard. I hope he gets an EA tattoo on his forehead and then they fire his ass.

handofg0d · (09-05-2008, 05:53 PM)

seat · (09-05-2008, 05:54 PM)

I loved Dreamcast too much not to side with Moore with this one. Maybe if the console's lifespan would've been longer if Peter was listened to more.

Wurm · 05:58 PM

Originally Posted by RyuHayate:

SEGA doesn't know how to take risks, so unless he throws in Sonic as the lead character in whatever he's working on, it's probably not going to get approved.

Completely irrelevant because Prope is in the exact same position and deal as Platinum Games is with Sega, which has okayed MadWorld and Bayonetta. The irony being of course that the Platinum deal has come almost a year after the Prope one I believe, so ??????

Originally Posted by HAOHMARU:

What has Peter Moore ever accomplished? Yuji Naka has done more for the gaming industry than he ever will. Worst of all...Moore gave away Shenmue II to the XBox.

Also, if those tattoos are permanent then he truly is a retard. I hope he gets an EA tattoo on his forehead and then they fire his ass.

Wow, someone has a hate on! Its well documented that if you go back through Sonic Team's achievements and history you can pin most of the talent and game design on people such as Ohshima, Yasuhara and many others that Naka saw fit to turf out of the company. Peter Moore established the Xbox as a legitamate gaming platform and if the newly positive and aggressively creative EA is down to some of his influence, then yes, he has achieved more than Yuji Naka who currently seems to be failing at establishing his own company.

RBH · (09-05-2008, 05:55 PM)

Afterwards, Peter Moore did this to Yuji Naka:

msmma · (09-05-2008, 05:55 PM)

Seperated at birth??

El_TigroX · (09-05-2008, 05:56 PM)

When I ran focus groups we did this personification exercise quite frequently... my favorite one?

4Chan - it's the dude with a trench coat around the corner that has what you want... but you check 4 times to make sure no one is looking before you go over to talk to him.

My client was an anime-based web site... they were "roughly" in the same realm

freddy · (09-05-2008, 05:56 PM)

Hey, I've got a great idea! Let's choose a side and pour hate on the one we didn't choose.

Guy Legend · (09-05-2008, 05:56 PM)

Originally Posted by kenta:

purg3 · (09-05-2008, 05:57 PM)

Originally Posted by _dementia:

He accidentally the whole Sonic Team

Peter Moore is awesome.

handofg0d · (09-05-2008, 05:57 PM)

PROPE was founded June 1, 2006, over 2 years ago.
So far all they've done is "announced" they are working on an "untitled wii game".

Vaporcompany.