August 2008 NPD Results

[sonycowboy]

Many thanks to NPD as always:

Hardware Unit Sales PlayStation 3 185.4K PlayStation Portable 253.0K Playstation 2 144.1K Xbox 360 195.2K Wii 453.0K Nintendo DS 518.3K Top 10 SKU's August 2008 (includes CE, GOTY editions, bundles, etc. but not those bundled with hardware) Publisher Release Date Rank # Units 360 MADDEN NFL 09 ELECTRONIC ARTS Aug-08 1 1.0mm PS3 MADDEN NFL 09 ELECTRONIC ARTS Aug-08 2 643K PS2 MADDEN NFL 09 ELECTRONIC ARTS Aug-08 3 424.5K WII WII FIT NINTENDO OF AMERICA May-08 4 394.9K WII MARIO KART NINTENDO OF AMERICA Apr-08 5 328.7K WII WII PLAY W/ REMOTE NINTENDO OF AMERICA Feb-07 6 200.2K 360 SOUL CALIBUR IV NAMCO BANDAI GAMES OF AMERICA Jul-08 7 174K 360 TOO HUMAN MICROSOFT Aug-08 8 168.2K WII MADDEN NFL 09 ELECTRONIC ARTS Aug-08 9 115.8K NDS GUITAR HERO: ON TOUR ACTIVISION BLIZZARD Jun-08 10 111.2K

Comments from NPD analyst, Anita Frazier, are below. Overall "August industry sales remain strong and realized a 9% gain over last August, although the month posted the first single-digit percentage growth in 27 months" "Despite smaller growth this month, the industry is up 32% year-to-date and remains on target to achieve annual revenues in the range of $22 to $24 billion" "Across hardware, software and accessories, products for the Wii platform contributed 28% of total industry dollar sales for the month of August" Hardware "The PSP and PS3 systems achieved the greatest percentage gain of all now-gen systems. The sales acceleration of these systems, combined with the recent Xbox 360 price cuts should fuel future growth of this category" Software[/u][/b] "Madden NFL '09 was the top-selling game of the month, and launched with 2.3 million units out of retail doors in it's first month, besting last year's '08 title by 2%. Year after year, the industry can count on the Madden release to bring folks into stores during the relatively lazy days of late summer" "Year-to-date, Grand Theft Auto IV remains the top-selling game at 4.8 million units sold in the U.S. through August" "Wii Play continues its remarkable track record, achieving a 44% attach rate to new Wii hardware sales for the month. It has remained a top-10 game each month since it's February 2007 introduction" Accessories "Xobx Live point cards and gold membership cards represented three of the top-10 accessory items for the month which sheds a little light onto the popularity of this service to Xbox 360 fans"

[WickedLaharl]

the consumers have chosen!

[Xisiqomelir]

I say this every month, but it bears repeating: Lol @ HD gaming

[LiquidMetal14]

Nice Madden numbers for PS3. Not really surprised by the hardware numbers.

[DMPrince]

PlayStation 3 185.4K
Xbox 360 195.2K

A bit underwhelming but lol @ 360 > ps3.

Microsoft should have something Good to talk about in their PR soon

[adelante]

PlayStation 3 185.4K PlayStation Portable 253.0K Playstation 2 144.1K Xbox 360 195.2K Wii 453.0K Nintendo DS 518.3K

:O

[Frillen]

Wowzors!

[Treo360]

Hi-def consoles am crying.

Wow at the Wii.

[SabinFigaro]

No real surprises, but those Madden numbers must be awful close for Microsoft's comfort.

[Agent Icebeezy]

WE ARE HERE!!!!!!!!

360 is going to roll next month

[SnakeswithLasers]

How did I know this was why the site wouldn't load.

[mr_bishiuk]

it begins!

[CitizenCope]

Wow this is going to be fun.
Does it confirm for ALL of 2008 360 will outsell PS3 again in the U.S.?
Not great Too Human numbers.

[Gexecuter]

Wii is still on top i see. The PS3 and the 360 just can't reach nintendo like sales.

[_dementia]

Soul Cali hanging on

[Captain Smoker]

Too Human --> ;__;

[Dabookerman]

Damn 500 errors.

Is Too Human a bomb then?

[[Nintex]]

360 TOO HUMAN MICROSOFT Aug-08 8 168.2K

Impressive

Console sales are a bit low. The difference between Madden 360 and PS3 360 is huge.

[Cryptozoologist]

Too Human?

I thought that was the game's title, not a prediction of how many people bought it.

I kid. Still, disappointing sales.

[Sho_Nuff82]

Price drop came just in time it seems, 360 slipped under 200k. Great sales for Madden and SC, mediocre for Too Human IMO.

Sony is in serious trouble if they don't respond with at least a $50 drop.

[jman2050]

Wii Fit and MK Wii are going to destroy everything this holiday season.

LOL @ Too Human. Too Many is more like it.

[nbcjr]

i think too human did ok

[WrikaWrek]

Well people were waiting for price cut.

[clashfan]

I say this every month, but it bears repeating: Lol @ HD gaming

Why does that make you happy?

[mr_bishiuk]

Wow this is going to be fun. Does it confirm for ALL of 2008 360 will outsell PS3 again in the U.S.? Not great Too Human numbers.

Made the top 10 though, not bad in Madden month really?!

[Jag22]

I say this every month, but it bears repeating: Lol @ HD gaming

sucks that the HD consoles have all the good games, eh?

[Moneyhats2k5]

PlayStation 3 185.4K Xbox 360 195.2K A bit underwhelming but lol @ 360 > ps3. Microsoft should have something Good to talk about in their PR soon

The end is near for Sony. Expect a small $50 pricedrop soon!

[PhoenixDark]

PlayStation 3 185.4K
Xbox 360 195.2K

HD gaming dominance continues

[Grecco]

WE ARE HERE!!!!!!!! 360 is going to roll next month

Told ya you had to have some patience.


Anyways suprised Too Human charted but it shows you how low the month was

[Fularu]

As usual strong month for nintendo... 450k in august is incredible.... september-december are going to be extremely interesting months

[okrim]

Wow this is going to be fun. Does it confirm for ALL of 2008 360 will outsell PS3 again in the U.S.?

what?

[Narag]

sucks that the HD consoles have all the good games, eh?

[GitarooMan]

Madden 360 1.0mm
Madden PS3 643k
Madden Wii 115k

Not exactly lighting it up with the All-Play stuff. One market that has not gone to Nintendo is definitely the Madden/NHL/NBA/MLB sports game players.

Too Human, eh, decent numbers for a decent game.

[Xisiqomelir]

sucks that the HD consoles have all the good games, eh?

Yeah man, I'm crying tears of blood into my Wii here

[Captain Smoker]

LTD numbers:

Wii Play: 6.608.657
Mario Kart Wii: 2.737.700
Wii Fit: 1.827.900

GH On Tour: 843.200

[Visualante]

Poor showing for Soul Calibur on both platforms. I know it's a niche genre now but that game can't have been cheap- even by Japan's salary standards.

[yoopoo]

Mario Kart :O
Too Human - will probaby get more sales than Eternal Darkness and MGS combined.
PS3

[Speevy]

The slap-fight between the Xbox 360 and PS3 continues.

Why did you people buy Too Human? WHYYYY

[GitarooMan]

Yeah man, I'm crying tears of blood into my Wii here

So you're personally making money off Nintendo's success?

[Branduil]

I wonder what Wii numbers would be if it wasn't supply-constrained.

[ViperVisor]

[Grecco]

Madden 360 1.0mm Madden PS3 643k Madden Wii 115k Not exactly lighting it up with the All-Play stuff. One market that has not gone to Nintendo is definitely the Madden/NHL/NBA/MLB sports game players. Too Human, eh, decent numbers for a decent game.

If anything with the All Play brand Sports game players will look at it even less. But never the less its an improvement i think over last year where it got outsold by Xbox Madden

[Spasm]

Holy shit, Too Human beat Madden!?!?!? for Wii

[Johann]

LTD numbers: Wii Play: 6.608.657 Mario Kart Wii: 2.737.700 Wii Fit: 1.827.900 GH On Tour: 843.200

Great sales for GH :OT

Between that and Drawn to Life, I hope more Western developers start to take the DS more seriously.

[harSon]

Decent sales for Too Human, should sell 500k worldwide easily. A disappointment but still strong enough sales to warrant a sequel.

[WrikaWrek]

Madden is kind of a big deal hey!?

[DrForester]

Wow at Guitar Hero on Tour

[comedy bomb]

Madden Wii looks pretty flat. Should provide tons of ammo for the "third parties don't sell on Wii" crowd.

[Count Dookkake]

Can't wait for WiiMusic to carve out one of those top 10 spots.

[Mama Robotnik]

Hopefully you remember the story of last month's NPD?

There is only one way the great HD consoles can even have a chance at winning...




What I can say now though is that the only interesting, wild-card element of NPD Hardware for the last few months is the fight for second place, the scraps of the feast.

Nintendo's market success, their change of place from last gen to this, will be required reading for the future of both the Gaming, and Marketing industries.