Professor Layton 2 Viral Marketing Bombshell: The Twitter Account Wasn't Real :(

GDJustin · (07-10-2009, 03:55 AM)

Yes, the thread title is intentionally dramatic. But... it's the TRUTH. The best piece of Nintendo marketing in a while... wasn't. It was just a fan production (read from bottom to top):

Quote:

Then we did our job. Until tomorrow, students. It as an honor.2 minutes ago from web

We hope this garnered the hype Nintendo needed behind this new Professor Layton title and if even one of you fell in love with the series...3 minutes ago from web

I would also like to thank the two gentlemen who portrayed Chemley and Paolo though I never found out who they were. I was also Flora.half a minute ago from web

Will Thompson of Infendo.com was the man behind Luke's Twitter.1 minute ago from web

This was in no way affiliated with Nintendo and while we asked for their permission, we never received a response.2 minutes ago from web

My name is Roger DiLuigi. I am a game journalist and I was proud to bring you all the character of Professor Layton.3 minutes ago from web

My administrator has a final note for you all.4 minutes ago from web

Until then, Flora, Luke and I must bid you all a fond farewell! Have a lovely summer!13 minutes ago from web

Thank you all for following and for your support! Please check out Professor Layton and the Diabolical Box when it releases August 24!13 minutes ago from web

I have a rather sad and sudden announcement. I must regrettably inform you that I must bid you all ado once and for all.14 minutes ago from web

DanteFox · (07-10-2009, 04:05 AM)

It was real. It just wasn't official. ;)

timetokill · (07-10-2009, 04:07 AM)

But I thought Twitter was always a reliable source of information!!!

grandjedi6 · (07-10-2009, 04:10 AM)

Wait a minute, isn't Roger DiLuigi "Wii Will Rock U"?

DanteFox · (07-10-2009, 04:12 AM)

Originally Posted by grandjedi6:

Wait a minute, isn't Roger DiLuigi "Wii Will Rock U"?

grandjedi6
Master of the Google Search
(Today, 08:10 PM)
Reply | Quote

EmCeeGramr · (07-10-2009, 04:12 AM)

Originally Posted by grandjedi6:

Wait a minute, isn't Roger DiLuigi "Wii Will Rock U"?

ahahaha

now we know why he posted that thread

GDJustin · (07-10-2009, 04:12 AM)

Originally Posted by grandjedi6:

Wait a minute, isn't Roger DiLuigi "Wii Will Rock U"?

Ha. So it would seem!

Fantastical · (07-10-2009, 04:12 AM)

Originally Posted by grandjedi6:

Wait a minute, isn't Roger DiLuigi "Wii Will Rock U"?

Well, this just got interesting.

Cat in the Hat · (07-10-2009, 04:13 AM)

Originally Posted by grandjedi6:

Wait a minute, isn't Roger DiLuigi "Wii Will Rock U"?

Open and shut case Johnson.

SirPenguin · (07-10-2009, 04:15 AM)

This topic is going to get interesting. Wow.

I was very sad it turned out to be a hoax. I love how two others joined in on the fun and the original guy didn't even know who they were

speedpop · (07-10-2009, 04:15 AM)

There was viral marketing for Layton 2?

Cat in the Hat · (07-10-2009, 04:15 AM)

Originally Posted by Wii Will Rock U:

According to Luke's Twitter, Don Paolo kidnapped Layton and Flora:

ApprenticeLuke: Everyone!! The @TopHatProfessor is missing!! So is Flora! I have no idea where they are! I need to contact @SombreInspector for help!!
41 minutes ago from TwitterFox in reply to TopHatProfessor

ApprenticeLuke: I found the professors pocket watch on the floor with a note sticking out of it. "It reads you have 36 hours." 36 hours!? @TopHatProfessor!!
29 minutes ago from TwitterFox in reply to TopHatProfessor

And from Don Paolo's page:

DonofScience: Haha! While you were all working on my puzzle, you failed to notice Layton is missing! My diversion was successful!
7 minutes ago from web

DonofScience: You all have 36 hours to solve my puzzles! If you do, I will free Layton! Watch this space!
1 minute ago from web

This is the Best. Viral. Marketing. EVER.

Apparently all the people following the characters need to solve Don Paolo's riddle or Layton is a goner.

Keep tootin that horn

DanteFox · (07-10-2009, 04:15 AM)

ahahahaha

Originally Posted by Wii Will Rock U:

So apparently, someone has set up a Twitter page for the character Professor Layton under the name TopHatProfessor and through several "tweets" issued throughout each day, the Professor has been reflecting on life, making jokes about Smash Bros., giving advice on how to be a gentleman and very recently has been duking it out with his rival Don Paolo in riddle battles and has been answering other Tweeter's questions.

http://twitter.com/TopHatProfessor

On top of all that, there are Twitters for Luke, Inspector Chemley, and Don Paolo. All of them seem to be very well done and all of them are in character.

Luke: http://twitter.com/ApprenticeLuke
Inspector Chemley: http://twitter.com/SombreInspector
Don Paolo: http://twitter.com/DonofScience

The character's latest Tweet however, is the reason I am making this thread. It seems that a "mysterious package" was sent to the character and now his Twitter is no longer responding to messages.

Here are his latest Tweets:

And like five minutes later, this Tweet was sent to my phone:

What happened to the Professor? Why is Don Paolo still sending diabolical riddles to Layton and why is Luke not responding to all this?

Clearly the page has been set up to generate hype for the upcoming Professor Layton and the Diabolical Box game for DS (which comes out in August) but I'd be damned if anyone could find a cooler group of Twitter pages. At this point, it looks like Nintendo is trying to set up an online mystery surrounding Layton in order to make even more hype for the game.

The hell? Has anyone else been following this?

Grandjedi you are amazing.

kenta · (07-10-2009, 04:16 AM)

Originally Posted by grandjedi6:

Wait a minute, isn't Roger DiLuigi "Wii Will Rock U"?

Reading through that old thread now makes me dislike him rather intensely

Andrex · (07-10-2009, 04:17 AM)

No duh.

scy · (07-10-2009, 04:17 AM)

On one hand, I'm all "DAMN YOU TWITTER" and on the other, I'm entertained. I think I'll just munch popcorn angrily at myself at this revelation.

Danthrax · (07-10-2009, 04:18 AM)

Originally Posted by GDJustin:

Yes, the thread title is intentionally dramatic. But... it's the TRUTH. The best piece of Nintendo marketing in a while... wasn't. It was just a fan production (read from bottom to top):

OMG I've been living a lie.

Originally Posted by grandjedi6:

Wait a minute, isn't Roger DiLuigi "Wii Will Rock U"?

OMG x 2 no way

Kandrick · (07-10-2009, 04:18 AM)

Twitter.

Guled · (07-10-2009, 04:20 AM)

holy snap

Cat in the Hat · (07-10-2009, 04:20 AM)

Originally Posted by Kandrick:

Twitter.

A gaffer is to blame, he is around here somewhere.

Fantastical · (07-10-2009, 04:20 AM)

Originally Posted by Cat in the Hat:

A gaffer is to blame, he is around here somewhere.

He could be reading this...
RIGHT NOW!

CO_Andy · (07-10-2009, 04:21 AM)

According to NeoGAF law this constitutes a perma-ban.

Cat in the Hat · (07-10-2009, 04:22 AM)

Originally Posted by Fantastical:

He could be reading this...
RIGHT NOW!

Did you hear something?!

Banana Kid · (07-10-2009, 04:22 AM)

IT ALL MAKES SENSE NOW

Wii Will Rock U · (07-10-2009, 04:23 AM)

Originally Posted by DanteFox:

It was real. It just wasn't official. ;)

Bingo.

speedpop · (07-10-2009, 04:23 AM)

Originally Posted by Cat in the Hat:

A gaffer is to blame, he is around here somewhere.

Who's to blame who though; the GAF user who created the Twitter and then proceeded to yap about it in his own thread, or the GAF users who weren't sleuth enough to look under the windshields?

Detective work, outside of grandjedi in this thread, has gotten slack in its old age on GAF.

SirPenguin · (07-10-2009, 04:23 AM)

TopHatProfessor Damn, I really feel that I'm about to cry. I became so attached to the character that I am slowly becoming him...

...

Cat in the Hat · (07-10-2009, 04:23 AM)

Originally Posted by Wii Will Rock U:

Bingo.

Well well well

Danthrax · (07-10-2009, 04:23 AM)

Originally Posted by Fantastical:

He could be reading this...
RIGHT NOW!

well he's online right now, that's for sure.

ROGER: EXPLAIN YOURSELF

[edit] lawl, beaten

Wii Will Rock U · (07-10-2009, 04:24 AM)

Originally Posted by CO_Andy:

According to NeoGAF law this constitutes a perma-ban.

Does it really? Damn... :(

I only meant to up hype for Layton.

Fantastical · (07-10-2009, 04:25 AM)

Originally Posted by CO_Andy:

According to NeoGAF law this constitutes a perma-ban.

Aw, no... he's a good guy! This is pretty lame though.

shuri · (07-10-2009, 04:25 AM)

Wow,

Revealing who he really was is like the dumbest move ever. Nothing says more professional than faking a twitter as being some sort of pseudo official thing for Nintendo.

I can't believe he revealed his name.

Wii Will Rock U · (07-10-2009, 04:27 AM)

Originally Posted by shuri:

Revealing who he really was is like the dumbest move ever. Nothing says more professional than faking a twitter as being some sort of pseudo official thing for Nintendo.

Actually we asked for permission and since we didn't get it, we shut it down.

Guled · (07-10-2009, 04:27 AM)

Originally Posted by Wii Will Rock U:

Does it really? Damn... :(

I only meant to up hype for Layton.

tell me, why did you end up stopping?

SirPenguin · (07-10-2009, 04:27 AM)

Originally Posted by shuri:

Wow,

Revealing who he really was is like the dumbest move ever. Nothing says more professional than faking a twitter as being some sort of pseudo official thing for Nintendo.

I can't believe he revealed his name.

He did it for the eFame. Check his new twitter page

http://twitter.com/RogersBase

# Bio Game Journalist and the Man Behind TopHatProfessor

Ca1amity · (07-10-2009, 04:27 AM)

haha marketing your own viral marketing virally? That is meta impressiveness.

Hats off to him and the random strangers that decided to join in - I actually really enjoyed it, official marketing or no. Riddles werent matchstick-dog hard but it was a nice diversion in my twitter feed. Although, following like 5 accounts was a bit much (I only ever grabbed the prof and lukes streams)

Wii Will Rock U · (07-10-2009, 04:28 AM)

Originally Posted by SirPenguin:

He did it for the eFame. Check his new twitter page

http://twitter.com/RogersBase

# Bio Game Journalist and the Man Behind TopHatProfessor

Hardly.

My e-fame was already cemented from the Gold and Silver leaks and the NEOgaf Youtube video.

This was only done because the Layton series needed more attention.

PS: Just took out the links to my new page.

Masked Man · (07-10-2009, 04:30 AM)

TheChillyAcademic · (07-10-2009, 04:30 AM)

Originally Posted by shuri:

Wow,

Revealing who he really was is like the dumbest move ever. Nothing says more professional than faking a twitter as being some sort of pseudo official thing for Nintendo.

I can't believe he revealed his name.

He could have done far worse.

Originally Posted by Wii Will Rock U:

My e-fame was already cemented from the Gold and Silver leaks and the NEOgaf Youtube video.

Nothing lasts forever, be careful.

Cat in the Hat · (07-10-2009, 04:31 AM)

Originally Posted by Wii Will Rock U:

Hardly.

from the Gold and Silver leaks and the NEOgaf Youtube video.

This was only done because the Layton series needed more attention.

PS: Just took out the links to my new page.

you're so special

Danthrax · (07-10-2009, 04:32 AM)

Originally Posted by Wii Will Rock U:

Hardly.

My e-fame was already cemented from the Gold and Silver leaks and the NEOgaf Youtube video.

This was only done because the Layton series needed more attention.

kassatsu · 05:06 AM

He should have disclosed that it was his to begin with.

HK-47 · (07-10-2009, 04:33 AM)

epmode · (07-10-2009, 04:33 AM)

Fucking Twitter.

Wii Will Rock U · (07-10-2009, 04:34 AM)

Originally Posted by TheChillyAcademic:

Nothing is forever, be careful.

True.

As I mentioned on the page, I only made the other thread to spur attention for Layton.

And I pray that I'm not perm'd. I love GAF so much.

SirPenguin · (07-10-2009, 04:34 AM)

Originally Posted by Wii Will Rock U:

Hardly.

My e-fame was already cemented from the Gold and Silver leaks and the NEOgaf Youtube video.

This was only done because the Layton series needed more attention.

PS: Just took out the links to my new page.

The collapse of the ego is a painful thing to watch. Sorry bro, but this was a pretty big landmine you stepped on.

What kills me is you did everything right except for the end! I did enjoy the Twitter exchanges. But trying to propel your eFame is just so...man. Pitiful!

Firestorm · (07-10-2009, 04:34 AM)

Originally Posted by Wii Will Rock U in his thread:

This is the Best. Viral. Marketing. EVER.

rite guys

Wii Will Rock U · (07-10-2009, 04:36 AM)

Originally Posted by Firestorm:

rite guys

That was stupid. I'll admit that much.

In fact, it was stupid of me to even reveal who I was.

Buttonbasher · (07-10-2009, 04:36 AM)

Called it.
http://www.neogaf.com/forum/showpost...1&postcount=12

Originally Posted by Buttonbasher:

I remember at some point early on he was only following one person, and it was some dude with a gaming blog. I've been assuming it's being run by that guy.

Blizzard · 04:40 AM

Originally Posted by Wii Will Rock U:

And I pray that I'm not perm'd. I love GAF so much.

You...BEG for it?